Website Design

Beautiful websites that get impressive results

Beautiful websites that get impressive results

Online consumer behaviour patterns are shifting. Most users have zero tolerance for cluttered, under-performing and out-of-vogue website design. They will be quick to move along to your competitors – in fact, 94% of users cite ‘design’ as their main reason for distrusting or rejecting a website.

At Vertical Leap, our website design specialists create beautiful, high-performing websites that will not only delight your visitors visually but also help you generate more leads and sales.

Time to review your website?

Time to review your website?

If you are experiencing any of the following, it’s probably time to review your website design:

  • Your current website does not offer as much ROI as you’d like.
  • Your average website page loading time is slow and even more so on mobile.
  • Bounce and basket abandonment rates are high.
  • Overall conversions are low.
  • The layout is busy and navigational options are confusing.
  • You are lagging behind in SEO.
  • Your site looks notably worse on mobile.

Our website design process


This is the initial and most important part of your web design project. Here we will gather requirements, establish project scope, determine your business goals, and set the metrics for success. Apollo Insights, our machine learning software, will assist us in the decision-making process to ensure that your new design is backed-up by data, not speculative thinking. We’ll also make decisions on design at this stage, such as whether to build mobile first if your site has a high percentage of mobile users.


At this stage, we create the sitemap for your website, determine navigation, and layout each page and its relationship to the rest of your website. We will use wireframing to really nail down the look and feel of your site’s functionality. We don’t rely on templates that create cookie cutter websites. Your website will be an original design, aligned with your business goals and responsive to your audience needs.


Your website is your audience’s primary way of engaging with your brand. Everything from your logo and page layout, to your on-site content must truly communicate your brand values, unique ethos and memorable experience. It is for these reasons that branding is a top priority for us when we design your website.


During this step, we formalise the final UX design of your website. You’ll be kept in the loop as we use prototyping tools and other utilities to give you a realistic look at your website in the process.


During the discovery and design processes, we will establish agreed-upon deliverables, so that you know your website is progressing as planned and will be delivered on time and according to specs.