We are a search marketing agency, using evidence-driven optimisation to help brands get found online, generate leads and increase sales. We deliver campaigns at scale using a combination of specialist expertise and intelligent automation that shortens the distance to results.
For your search marketing to be a success, it needs to focus on more than just driving traffic to your website. With the ever-complex journeys that customers take, your brand must be present at every touch point along the way - from awareness and consideration through to conversion - so that your hard-earned traffic doesn't go to waste. That's why we offer a range of services to ensure your search marketing drives results and leaves nothing on the table.
From technical SEO to on-page and off-page optimisation, our extensive range of SEO services will ensure you get found online and drive traffic to your website.
Whether you want to sell more on Google Shopping or target prospects on LinkedIn, our PPC experts will ensure your campaigns drive maximum ROI.
Our conversion rate optimisation services ensure that none of your search marketing traffic goes to waste, delivering high-quality leads to your business.
We build beautiful websites and digital products that not only look great but provide the optimum user journey and environment to help you maximise conversions.
From content strategy to content creation and promotion, our content team will help you connect with prospects and influence their buying decisions.
Need help with your overall digital marketing strategy? No problem, our team is on-hand to provide direction and help you achieve your marketing goals.
85% increase in traffic to port pages
127% increase in organic revenue
51% increase in organic revenue
In 2022, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top 3% of agencies. We were delighted to qualify as it signifies we are a PPC agency that, in Google’s words “stands out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow“.
Being a Google Premier Partner means we have demonstrated exceptional levels of campaign management skills and expertise, met ad spend requirements and delivered high levels of revenue growth for our customers.
Most search marketing agencies rely on opinion and practices that are handed down, never challenged. At Vertical Leap, evidence drives everything we do, whether that’s optimising PPC campaigns, enhancing your content or making changes to your website user journey.
We’re not the world’s biggest agency, nor the most famous. That’s why we do more to earn our clients’ trust and ensure campaigns are a success. We do not rest until your website or campaigns are performing exactly as you want them to, and even then, we will never take our eye off the ball.
Investing in technology lets us work smarter. We use intelligent automation to automate everything that can be automated, freeing up our specialists to think more strategically and creatively about your campaigns. This means, compared to other agencies, we get A LOT more done for your budget.
We always have your commercial objectives at the heart of everything we do – this ensures that every action we take is purposeful and meaningful. We won’t be happy until you’re consistently hitting the goals that matter to your business.
We have always strived to offer the best possible SEO and PPC services in the industry, and this is reflected in our Google reviews. We are consistently rated for our high levels of professionalism, quality, responsiveness and knowledge, and are extremely proud of the feedback we receive from our customers.
So whether you’re a small, independent business or a large corporation with offices around the world, you can rest assured that the service we provide will be second-to-none and will always aim to exceed your expections.
Choosing a search engine marketing agency can be a minefield – there are so many to choose from, each making the same claims, and it’s hard to separate the wheat from the chaff. Here are some things you can do to make it easier:
There is no set price for SEO or PPC – it very much depends on the current state of your website/campaigns, what you want to achieve and how soon, how competitive your industry is, and a whole host of other factors. The best way forward to get an idea of cost is to speak to us so that we can assess your situation and provide a bespoke price, or a range of options for you to choose from. Just email us on [email protected]
The line between SEO and PPC has faded over the years. In today’s search marketing landscape, SEO and PPC are co-dependent; you’ll never get the best results out of either unless they’re working in sync. To achieve this, you’re going to need a team or agency capable of integrating organic and paid search into a coordinated strategy. One of the main benefits is the sharing of data. We use our intelligent automation software Apollo Insights to integrate our customers’ Google Ads data with their SEO data. This allows us to provide powerful insights at scale such as:
If your SEO strategy is getting good results, you may be reluctant to invest marketing budget into paid advertising. After all, why pay for traffic when you’re already getting what you need from organic search? That’s a fair question but it’s important to understand that SEO and PPC don’t generate the same type of traffic. The basic premise of paid advertising is that you’re paying for visitors who are more likely to convert. In many cases, this is traffic you’re less likely to get from organic search. Check out this blog for more information Why bother with PPC if your SEO is doing great?
The main services a search marketing agency will offer are SEO (organic search), PPC (pay per click), content marketing, website design and build, social media, digital PR, email marketing and data analytics.
We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.
Transparency is incredibly important to us so we make our work visible to you in a number of ways:
Our intelligent automation software, Apollo Insights, algorithmically analyses opportunities and threats to provide complete analysis of your website. It shows everything you are being seen for and everything you are not being seen for but should be.
Yes we are! This means Google recognises us as being in the top 3% of agencies in the UK. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.
We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.
Yes, we are a truly global agency, and we have built the necessary tools to manage highly successful multilingual ad campaigns across the globe.
At Vertical Leap, we have over 70 employees. We are part of a wider group called the Sideshow Group which currently is made up of 10 agencies across the UK, Europe, Canada and the US with a total of 800+ employees.