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More insight from Vertical Leap


4 challenges facing legal marketers and how to overcome them »

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.

There’s added pressure to get results fast and prove your approach is working – we know this because we’ve...

by • posted July 25th 2017


SEO best practices for images and video content »

The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things more engaging for users. This has a knock-on effect with other SEO signals like time on site, bounce rate and shares.

Sadly, this only counts if...

by • posted July 20th 2017