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More insight from Vertical Leap


Are you measuring PPC non-brand conversions wrong? »

While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities.

The problem is,...

by • posted September 18th 2017


The ultimate SEO glossary »

As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be a good idea to create an SEO glossary of terms that we can keep updating for you, as time goes by.

In other words,...

by • posted September 13th 2017