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More insight from Vertical Leap


Expert Interview: Lee Wilson on the power of automation in SEO »

Marketing automation is getting a lot of attention these days. Not because it’s the latest trend that’ll be forgotten by the end of the year; because brands can’t do without it as the marketing workload increases and data drives everything.

Make no mistake, automation is probably the most important technology in marketing right now and –...

by • posted June 20th 2017


The dangers of data overload and decision fatigue »

For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages.

While these...

by • posted June 13th 2017