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Data-driven insight, thought-leading opinions and how-to advice to help you increase your online visibility and improve the effectiveness of your digital marketing.

Not just an SEO agency or a PPC agency, we help you with design, content marketing and social media insight and instruction on how to get the most from your online presence.

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SpaceshipDeep Thinking

How to get more traffic to your website

UNLESS PEOPLE ARE VISITING IT, a high-quality website is nothing more than data and imagery floating in cyber-space. What makes a website the cornerstone of your business is its ability to bring people to you, and while it’s not quite as simple as ‘web traffic = online business success’, there are genuine reasons why web traffic is such a desperately sought-after commodity.

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More insight from Vertical Leap

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Live video and the law – what you need to know »

The popularity of live video on social media raises legal questions about copyright and privacy – laws that struggle to keep up with the pace of technological change.

Periscope and Meerkat led the march towards live video for all, with competing launches in 2015. The apps quickly captured a mass market – allowing users to stream...


by • posted August 23rd 2016

Blog

Forget the AdWords vs social ads debate: Use both or lose out »

Every time a new marketing approach hits the scene, the same thing happens. For a year or so the marketing community is abuzz with debate. When social media arrived it was search vs social. When email made a comeback it was content vs email marketing.

Now the debate hangs over paid advertising and the big topic...


by • posted August 16th 2016