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More insight from Vertical Leap


5 conversational UI lessons from the best travel bots »

The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way.

As machine...

by • posted September 22nd 2017


Are you measuring PPC non-brand conversions wrong? »

While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities.

The problem is,...

by • posted September 18th 2017