Search marketing, supercharged by AI
and machine learning.

In this short blog, we explain what data science is in the simplest of terms, plus list some practical examples of how it can help marketers supercharge their marketing efforts.

It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away. Earlier this year Steve had been diagnosed with terminal cancer and despite a great deal of uncertainty about what that meant for his long term prognosis, Steve dealt […]

In this article, we talk about the various things we have set up at Vertical Leap to help with the mental wellbeing of our employees, including a mental health survey, monthly wellbeing sessions and an internal comms channel.

Understanding your customers’ journey is key to optimising conversions and sales. In part one of this series, we look at the pros and cons of the 6 main attribution models to help you decide which is best for your business.

If you’re wondering whether SEO is still important or how to integrate your SEO and PPC strategies, this articles answers some of the most popular questions we get asked by our customers.

Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.

Amazon is now the biggest platform for product searches. In this article, we cover all the basics you need to know for optimising your Amazon product listings, including sponsored products and brands, on-page SEO and off-page SEO.