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More insight from Vertical Leap


Study: The most important SEO ranking factors for travel brands in 2017 »

Google doesn’t rely on a single, fixed algorithm for each and every query anymore. The tech giant is now capable of analysing each search query and deciding which ranking factors are most appropriate – or, more specifically, in which order they should be prioritised.

This means, as travel search marketers, we need to understand how Google...

by • posted August 18th 2017


Why analytics is nothing without data visualisation »

Unless you work with data every day, it’s easy to overlook the importance of visualisation. After all, what did a pie chart ever do for anyone? Well, the truth is data on its own is pretty useless until you format it in a way that reveals actionable insights – and you need more than a...

by • posted August 14th 2017