Effective search
marketing results achieved by intelligent algorithms and smart people.
Learn more »
How can we help you?
Want to increase your visibility in search? Better ROI from your PPC?
Captivate users with compelling content? Improve your site's UX & design?
Contact us »More insight from Vertical Leap
Blog
5 conversational UI lessons from the best travel bots »
The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way.
As machine...
Blog
Are you measuring PPC non-brand conversions wrong? »
While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities.
The problem is,...
