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Blog

How to build a buyer intent model with keyword classification »

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the best possible return for our customers.

The Buyer Intent Model allows us...


by • posted May 22nd 2018

Blog

The GDPR three-step guide for marketers »

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.


by • posted May 16th 2018