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Data-driven insight, thought-leading opinions and how-to advice to help you increase your online visibility and improve the effectiveness of your digital marketing.

Not just an SEO agency or a PPC agency, we help you with design, content marketing and social media insight and instruction on how to get the most from your online presence.

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SpaceshipDeep Thinking

How to get more traffic to your website

UNLESS PEOPLE ARE VISITING IT, a high-quality website is nothing more than data and imagery floating in cyber-space. What makes a website the cornerstone of your business is its ability to bring people to you, and while it’s not quite as simple as ‘web traffic = online business success’, there are genuine reasons why web traffic is such a desperately sought-after commodity.

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More insight from Vertical Leap

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The pros and cons of the main social media platforms »

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them.

Each network has its own strengths and weaknesses, making them better for certain goals than...


by • posted September 27th 2016

Blog

The pros and cons of using pop-ups on your website »

It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic.

It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but at...


by • posted September 20th 2016