Search marketing, supercharged by machine learning and AI

it is perhaps possible to predict the winner of the World Cup based on data alone. We decided to give it a go, but only on a small scale. Come and play with the data to do your own analysis.

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers! This annual event is always a fantastic day, bringing you up to speed with the latest industry trends and providing […]

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.

Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX. One of the biggest challenges marketers […]