Evidence-Led Search Marketing

There is no set price for SEO or PPC – it very much depends on the current state of your website/campaigns, what you want to achieve and how soon, how competitive your industry is, and a whole host of other factors. The best way forward to get an idea of cost is to speak to us so that we can assess your situation and provide a bespoke price, or a range of options for you to choose from. Just email us on [email protected]

The line between SEO and PPC has faded over the years. In today’s search marketing landscape, SEO and PPC are co-dependent; you’ll never get the best results out of either unless they’re working in sync. To achieve this, you’re going to need a team or agency capable of integrating organic and paid search into a coordinated strategy. One of the main benefits is the sharing of data. We use our intelligent automation software Apollo Insights to integrate our customers’ Google Ads data with their SEO data. This allows us to provide powerful insights at scale such as:

• Cross-channel search query analysis.
• Gap analysis – we can quickly identify gaps in your PPC targeting, based on organic data.
• Cross-channel reactivity – if a high-value keyword gains or loses organic visibility, we can immediately adapt your paid campaigns.
• Large-scale keyword auditing for landing pages.

If your SEO strategy is getting good results, you may be reluctant to invest marketing budget into paid advertising. After all, why pay for traffic when you’re already getting what you need from organic search? That’s a fair question but it’s important to understand that SEO and PPC don’t generate the same type of traffic. The basic premise of paid advertising is that you’re paying for visitors who are more likely to convert. In many cases, this is traffic you’re less likely to get from organic search. Check out this blog for more information Why bother with PPC if your SEO is doing great?

The main services a digital marketing agency will offer are SEO (organic search), PPC (pay per click), content marketing, website design and build, social media, digital PR, email marketing and data analytics.

We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.

Transparency is incredibly important to us so we make our work visible to you in a number of ways:

• Workstream provides 24/7 updates on our activity
• Regular meetings and scheduled calls
• Interactive reports using data visualisation
• Apollo Insights provides access to all your marketing data

Our intelligent automation software, Apollo Insights, algorithmically analyses opportunities and threats to provide complete analysis of your website. It shows everything you are being seen for and everything you are not being seen for but should be.

• Completes exhaustive technical audits
• Delivers instant data to our specialists
• Works at a scale not humanly possible
• Tracks key competitor metrics
• Gives you a competitive advantage

Yes we are! This means Google recognises us as being in the top 3% of agencies in the UK. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.

We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.

Yes, we are a truly global agency, and we have built the necessary tools to manage highly successful multilingual ad campaigns across the globe.

At Vertical Leap, we have over 60 employees. We are part of a wider group called the Sideshow Group which currently (as of March 2022) is made up of 10 agencies across the UK, Europe, Canada and the US with a total of 500+ employees.