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Blog
Are you measuring PPC non-brand conversions wrong? »
While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities.
The problem is,...
Blog
The ultimate SEO glossary »
As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be a good idea to create an SEO glossary of terms that we can keep updating for you, as time goes by.
In other words,...
