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More insight from Vertical Leap


8 Google Trends tips anyone can use »

The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited.

While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers.

If, for example, you know that GDPR is trending,...

by • posted April 20th 2017


Google replaces Trusted Stores with Google Customer Reviews »

Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme.

So here’s the low-down on what we know so far...

by • posted April 18th 2017