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More insight from Vertical Leap


Google just changed the way people can book flights and hotels on mobile »

Last month, Google added a bunch of new features to its travel search platform, including price alerts and discounts for local activities and attractions – all in the name of improving the search and booking experience for travellers.

It turns out Google had much bigger things in the pipeline though. Because now the tech giant is...

by • posted February 21st 2018


The marketer’s three-minute guide to data science »

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers.

The modern consumer is hard to impress. An average person sees between 300 and 500 ad...

by • posted February 19th 2018