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More insight from Vertical Leap

Blog

Travel marketing: how to capture those ‘time-to-book-it’ moments »

Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with.

For travel brands, these final interactions before the conversion are quite unique as well. Mobile has...


by • posted May 22nd 2017

Blog

AdWords: Google offers new bidding suggestions for keywords »

Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout.

Just to be clear, this has...


by • posted May 19th 2017