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More insight from Vertical Leap

Blog

The marketer’s three minute guide to data visualisation »

Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualisation is another step towards ‘making more sense’ of the information at your disposal. In this quick guide, we’ll show you how to use it for better decision making.

While machines prefer...


by • posted April 16th 2018

Blog

Google’s mobile-first indexing: what does it mean for SEO? »

Google has announced that mobile-first indexing is now rolling out, almost a year and a half since it originally unveiled plans to change the way it ranks mobile and desktop pages. During this time, the search giant has been experimenting and testing the implementation of a mobile-first search experience and now it’s ready to roll...


by • posted April 10th 2018