Search marketing, supercharged by machine learning and AI

The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

What are predictive and prescriptive analytics in marketing? In this third chapter, we explain what you can achieve with a mature big data analytics setup.

This article moves us on to the more thrilling part – learning how to ask the right questions (using data science) and receive the best answers (using data analytics).

You know that data science is your strongest bet for remaining competitive. But where do you begin when that data of yours is well… big? Our team is here with some answers.

Since writing this blog post in 2017 the fundamentals of SEO still haven’t changed and our killer SEO tips will continue to work in 2019.  Up to date information on some of the points mentioned that have progressed the industry over the past 2 years. #1: Target engagement factors The biggest change we’ve seen from […]

In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.