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More insight from Vertical Leap
Marketing automation is getting a lot of attention these days. Not because it’s the latest trend that’ll be forgotten by the end of the year; because brands can’t do without it as the marketing workload increases and data drives everything.
Make no mistake, automation is probably the most important technology in marketing right now and –...
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages.