Search Marketing, Supercharged.

Hello we're Vertical Leap. We are an evidence-driven search marketing agency offering professional SEO and PPC services. As a Google Premier Partner in the top 3% of agencies, we'll help you get found online, generate leads and increase sales.

Search Marketing, Supercharged.
Vertical Leap Google reviews

4.9★★★★★ from over 110 Google reviews

We have always strived to offer the best possible SEO and PPC services in the industry, and this is reflected in our Google reviews. We are consistently rated for our high levels of professionalism, quality, responsiveness and knowledge, and are extremely proud of the feedback we receive from our customers.

So whether you’re a small, independent business or a large corporation with offices around the world, you can rest assured that the service we provide will be second-to-none and will always aim to exceed your expections.

Agency services

We are a leading UK search marketing agency. We offer exceptional SEO and PPC services to help you get found online and drive traffic to your website. We also offer a range of digital marketing services including content marketing, website design and CRO. Our software, Apollo Insights, drives everything we do, leaving no stone unturned. This combination delivers the most effective search marketing services available, anywhere.

SEO Services

High quality SEO services to help you get found online and drive traffic to your website.

View SEO Services

PPC Services

We use data science to achieve the best possible return from your PPC investment.

View PPC Services

Data Analytics Services

Powerful data analysis to help you discover new opportunities and get the edge.

View Data Analytics Services

Design & Build Services

Beautiful websites that look great and drive leads to your business.

View Design & Build Services

Conversion Rate Optimisation Services

Turn an underperforming website into one that drives leads and sales.

View Conversion Rate Optimisation Services

Content Marketing Services

High quality content that puts your brand in front of the people searching for you.

View Content Marketing Services

Strategy Services

Digital marketing direction from our experts to help you reach your goals.

View Strategy Services

Training Courses

Digital marketing courses, delivered by experienced SEO and PPC specialists.

View Training Courses
The secret ingredient in KFC's search marketing logo
SEO Case Study

The secret ingredient in KFC's search marketing

Increasing FatFace's local presence online logo
SEO & Content Case Study

Increasing FatFace's local presence online

Increasing online bookings for P&O Cruises logo
SEO Case Study

Increasing online bookings for P&O Cruises

Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Search marketing agency Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. They are a valued partner, and we are proud of our ongoing relationship.
P&O Cruises
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
London Irish
SEO team

Our search experience

We are a trusted UK search marketing agency and have been leading the way in SEO and PPC since 2001. We deliver successful campaigns for hundreds of companies across all industry sectors. These include eCommerce, education, charity, food and drink, property, travel, B2B, professional services, and many more.
The Vertical Leap search marketing specialists are leaders in their fields. They speak at events, train marketing teams on best practice SEO and PPC, and have even authored books. Their experience of helping companies thrive online is the best in the industry. This is one of the reasons our customers stay with us for many years.
Latest blogs
Google search data reveals the latest consumer priorities

Google search data reveals the latest consumer priorities

By Chris Pitt
Restaurant & takeaway industry SEO report

Restaurant & takeaway industry SEO report

By Michelle Hill
Pinterest's inspirational video ad format, Idea ads

Pinterest's inspirational video ad format, Idea ads

By Chantelle Riley
Google Web Stories: Immersive content for your SEO strategy

Google Web Stories: Immersive content for your SEO strategy

By Gemma Scarth
What makes Vertical Leap different from other PPC agencies?

What makes Vertical Leap different from other PPC agencies?

By Michelle Hill
SEO & PPC advice for fashion retailers

SEO & PPC advice for fashion retailers

By Lee Wilson

Frequently Asked Questions

Choosing a digital marketing agency can be a minefield – there are so many to choose from, each making the same claims, and it’s hard to separate the wheat from the chaff. Here are some things you can do to make it easier:

  • Check if they’re a Google Premier Partner – this is awarded by Google to the top 3% of agencies, and demonstrates in-depth knowledge of campaign management and customer growth
  • Check out their reviews on Google, Facebook, Trustpilot etc
  • Check out their case studies
  • Ask for client references that you can speak to
  • Go and visit them – seeing the agency at their office can often give you a really good feel as to what they’re about, and confidence that they’re a well-established agency
  • Ask what technology they use – a decent agency should have technology to do a lot of the heavy lifting data work, freeing up their specialists to focus more on the strategic and creative elements of your campaigns

There is no set price for SEO or PPC – it very much depends on the current state of your website/campaigns, what you want to achieve and how soon, how competitive your industry is, and a whole host of other factors. The best way forward to get an idea of cost is to speak to us so that we can assess your situation and provide a bespoke price, or a range of options for you to choose from. Just email us on [email protected]

The line between SEO and PPC has faded over the years. In today’s search marketing landscape, SEO and PPC are co-dependent; you’ll never get the best results out of either unless they’re working in sync. To achieve this, you’re going to need a team or agency capable of integrating organic and paid search into a coordinated strategy. One of the main benefits is the sharing of data. We use our intelligent automation software Apollo Insights to integrate our customers’ Google Ads data with their SEO data. This allows us to provide powerful insights at scale such as:

  • Cross-channel search query analysis.
  • Gap analysis – we can quickly identify gaps in your PPC targeting, based on organic data.
  • Cross-channel reactivity – if a high-value keyword gains or loses organic visibility, we can immediately adapt your paid campaigns.
  • Large-scale keyword auditing for landing pages.


If your SEO strategy is getting good results, you may be reluctant to invest marketing budget into paid advertising. After all, why pay for traffic when you’re already getting what you need from organic search? That’s a fair question but it’s important to understand that SEO and PPC don’t generate the same type of traffic. The basic premise of paid advertising is that you’re paying for visitors who are more likely to convert. In many cases, this is traffic you’re less likely to get from organic search. Check out this blog for more information Why bother with PPC if your SEO is doing great?

The main services a digital marketing agency will offer are SEO (organic search), PPC (pay per click), content marketing, website design and build, social media, digital PR, email marketing and data analytics.

We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.

Transparency is incredibly important to us so we make our work visible to you in a number of ways:

  • Workstream provides 24/7 updates on our activity
  • Regular meetings and scheduled calls
  • Interactive reports using data visualisation
  • Apollo Insights provides access to all your marketing data

Our intelligent automation software, Apollo Insights, algorithmically analyses opportunities and threats to provide complete analysis of your website. It shows everything you are being seen for and everything you are not being seen for but should be.

  • Completes exhaustive technical audits
  • Delivers instant data to our specialists
  • Works at a scale not humanly possible
  • Tracks key competitor metrics
  • Gives you a competitive advantage

Yes we are! This means Google recognises us as being in the top 3% of agencies in the UK. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.

We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.

Yes, we are a truly global agency, and we have built the necessary tools to manage highly successful multilingual ad campaigns across the globe.

At Vertical Leap, we have over 60 employees. We are part of a wider group called the Sideshow Group which currently (as of March 2022) is made up of 10 agencies across the UK, Europe, Canada and the US with a total of 500+ employees.