The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.
Vertical Leap’s search marketing is four times more effective than any competitor. We use data science, artificial intelligence and machine learning to dig deeper and achieve more scale than is humanly possible.