Content promotion allows you to get your online content in front of a growing audience of the right people at the right time, and is a great way of supplementing your paid social media advertising. By establishing who your audience is and identifying the places they hang out, you can join in their conversations using high-quality content you know they’re interested in and are likely to share.
At Vertical Leap, we use our machine learning software, Apollo Insights, to identify audience groups, spot conversations and come up with content ideas to spark engagement and online relationships.
Advanced audience research
Using Apollo Insights, we’ll identify the ideal audiences to pursue on social media. We’ll establish exactly where they hang out, what kind of content they interact with and how they prefer to be approached by brands. Depending on your needs, we can further drill down and identify what kind of on- and offline events your prospects attend and start conversations at the most relevant times.
Our social teams know how to organically infuse branded content into social conversations led by others. Our friendly and enthusiastic approach instantly clicks with users across different industries and prompts them to join in your brand’s conversations.
Measurable traffic and conversions
Our content promotion is an organic mix of brand awareness activities geared towards increasing your credibility online and positioning you as an industry leader, and multi-step social selling – encouraging prospects (and influencers) to take part in your events, discover your products and take your offerings into account when making the final purchase decision.