Content promotion and social media marketing services
How we can help you
- Grow an audience of relevant prospects.
- Identify conversations where your brand can add value.
- Develop relationships with industry influencers.
- Identify the type of content your audience likes to interact with.
- Position yourselves as an industry thought-leader.
Our content promotion services
Advanced audience research
Using Apollo Insights, we’ll identify the ideal audiences to pursue on social media. We’ll establish exactly where they hang out, what kind of content they interact with and how they prefer to be approached by brands. Depending on your needs, we can further drill down and identify what kind of on- and offline events your prospects attend and start conversations at the most relevant times.
Our social media marketing services will help you infuse branded content into social conversations led by others. Our friendly and enthusiastic approach engages users across different industries and prompts them to join in your brand’s conversations.
Measurable traffic and conversions
Our content promotion services are an organic mix of brand awareness activities and social selling. We’ll help you increase your credibility online and position you as an industry leader. We’ll encourage prospects (and influencers) to take part in your events, discover your products and take your offerings into account when making the final purchase decision.
Frequently Asked Questions
Content promotion maximises the visibility of each message by publishing content on the platforms your target audiences are active on. In most cases, content promotion is a lead generation strategy that aims to bring traffic to your website but it’s also an effective strategy for building brand awareness.
Yes. Online retailers were slow to adopt content marketing but today’s consumers demand a lot of information before making purchase decisions. Product reviews are among the most actionable content formats for consumers who want to buy with confidence. Video is playing an increasing role in the decision process, too, with product reviews, comparisons and unboxing videos on YouTube helping millions of people buy products every day.
Yes. Content promotion is one of the most important strategies for increasing web traffic. By publishing content where your target audiences are active, the aim is to maximise relevant traffic from every source and bring people to your website who are most likely to buy into your business.
No. Although the majority of content promotion may take place across several social media networks, these aren’t the only channels where your content should be visible. Content promotion also aims to maximise blog traffic, find content opportunities on third-party websites, earn backlinks and ensure all of your content reaches prospects with the potential to take action.