Content promotion allows you to get your online content in front of a growing audience of the right people at the right time, and is a great way of supplementing your paid social media advertising. By establishing who your audience is and identifying the places they hang out, you can join in their conversations using high-quality content you know they’re interested in and are likely to share.
At Vertical Leap, we use our machine learning software, Apollo Insights, to identify audience groups, spot conversations and come up with content ideas to spark engagement and online relationships.
Advanced audience research
Using Apollo Insights, we’ll identify the ideal audiences to pursue on social media. We’ll establish exactly where they hang out, what kind of content they interact with and how they prefer to be approached by brands. Depending on your needs, we can further drill down and identify what kind of on- and offline events your prospects attend and start conversations at the most relevant times.
Our social teams know how to organically infuse branded content into social conversations led by others. Our friendly and enthusiastic approach instantly clicks with users across different industries and prompts them to join in your brand’s conversations.
Measurable traffic and conversions
Our content promotion is an organic mix of brand awareness activities geared towards increasing your credibility online and positioning you as an industry leader, and multi-step social selling – encouraging prospects (and influencers) to take part in your events, discover your products and take your offerings into account when making the final purchase decision.
Content promotion maximises the visibility of each message by publishing content on the platforms your target audiences are active on. In most cases, content promotion is a lead generation strategy that aims to bring traffic to your website but it’s also an effective strategy for building brand awareness.
Content promotion is time-consuming, especially when your goal is to capture leads and inspire action. You’ll find audiences spread across multiple platforms where publishing at different times and intervals is more effective than others. In some cases, content needs adapting for each platform and publishing multiple times to maximise impressions, clicks and conversions.
A content promotion agency uses industry-leading automation tools to publish your content at scale and use advanced analytics to measure the effectiveness of campaigns. So your content is always published at the most effective time on each platform – as many times as it takes.
Yes. Online retailers were slow to adopt content marketing but today’s consumers demand a lot of information before making purchase decisions. Product reviews are among the most actionable content formats for consumers who want to buy with confidence. Video is playing an increasing role in the decision process, too, with product reviews, comparisons and unboxing videos on YouTube helping millions of people buy products every day.
Yes. Content promotion is one of the most important strategies for increasing web traffic. By publishing content where your target audiences are active, the aim is to maximise relevant traffic from every source and bring people to your website who are most likely to buy into your business.
No. Although the majority of content promotion may take place across several social media networks, these aren’t the only channels where your content should be visible. Content promotion also aims to maximise blog traffic, find content opportunities on third-party websites, earn backlinks and ensure all of your content reaches prospects with the potential to take action.
Let us review your search marketing campaigns and provide a proposal free of charge.