Content Promotion

Content promotion and social media marketing services

Content promotion and social media marketing services

Our content promotion and social media marketing services will get your online content in front of the right people at the right time. It is the perfect complement to your paid social media advertising. By establishing who your audience is and where they hang out, you can join in their conversations using high-quality content you know they’re interested in and are likely to share.
 
At Vertical Leap, we use our software, Apollo Insights, to identify audience groups. We spot conversations and come up with content ideas to spark engagement across all the main social media platforms.
Head of PPC James Faukner

How we can help you

Our content promotion and social media marketing services will ensure your content works much harder for your brand. We’ll help you:
  • Grow an audience of relevant prospects.
  • Identify conversations where your brand can add value.
  • Develop relationships with industry influencers.
  • Identify the type of content your audience likes to interact with.
  • Position yourselves as an industry thought-leader.

Our content promotion services

Advanced audience research

Using Apollo Insights, we’ll identify the ideal audiences to pursue on social media. We’ll establish exactly where they hang out, what kind of content they interact with and how they prefer to be approached by brands. Depending on your needs, we can further drill down and identify what kind of on- and offline events your prospects attend and start conversations at the most relevant times.

Active engagement

Our social media marketing services will help you infuse branded content into social conversations led by others. Our friendly and enthusiastic approach engages users across different industries and prompts them to join in your brand’s conversations.

Measurable traffic and conversions

Our content promotion services are an organic mix of brand awareness activities and social selling. We’ll help you increase your credibility online and position you as an industry leader. We’ll encourage prospects (and influencers) to take part in your events, discover your products and take your offerings into account when making the final purchase decision.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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Frequently Asked Questions

Content promotion maximises the visibility of each message by publishing content on the platforms your target audiences are active on. In most cases, content promotion is a lead generation strategy that aims to bring traffic to your website but it’s also an effective strategy for building brand awareness.

Content promotion is time-consuming, especially when your goal is to capture leads and inspire action. Audiences are on multiple platforms where publishing at different times and intervals is more effective than others. In some cases, content needs adapting for each platform. Or even publishing multiple times to maximise impressions, clicks and conversions.
 
A content promotion agency uses industry-leading automation tools to publish your content at scale. They will also use advanced analytics to measure the effectiveness of campaigns. So your content is always published at the most effective time on each platform – as many times as it takes.

Yes. Online retailers were slow to adopt content marketing but today’s consumers demand a lot of information before making purchase decisions. Product reviews are among the most actionable content formats for consumers who want to buy with confidence. Video is playing an increasing role in the decision process, too, with product reviews, comparisons and unboxing videos on YouTube helping millions of people buy products every day.

Yes. Content promotion is one of the most important strategies for increasing web traffic. By publishing content where your target audiences are active, the aim is to maximise relevant traffic from every source and bring people to your website who are most likely to buy into your business.

No. Although the majority of content promotion may take place across several social media networks, these aren’t the only channels where your content should be visible. Content promotion also aims to maximise blog traffic, find content opportunities on third-party websites, earn backlinks and ensure all of your content reaches prospects with the potential to take action.