How we can help you
Our content strategy services will help you:
- Research your audiences’ preferences and behaviours.
- Create an effective content planning process.
- Set tangible goals and objectives for each piece of content.
- Create a high-performing content promotion strategy.
- Provide regular reporting on your content performance.
Our content strategy services
Research and segmentation
Our analytics team will analyse your audiences’ preferences and online behaviour patterns. Equipped with data, we’ll establish optimal types of content to serve to your prospects at different stages of their buying journey and ensure that it converts and satisfies your KPIs. We’ll also identify the best keywords to pursue SEO-wise for short and long-term benefits.
Content plan development
As an experienced content strategy agency, we know what works. We’ll map different content types to your main business goals and KPIs to make sure that you have clear identifiers of success. Your content plan will include extensive information about your audience. This includes content personas to refer to when producing content, key internal/external resources to leverage and the content details specifying the exact keywords, topics and formats you should be developing.
Channel strategy
Establishing the most profitable channels to focus on publishing and distributing content is crucial for success. Our team will help you establish a winning combination of the owned, earned and paid mediums to focus on.
Further optimisation
We believe in constant re-optimisation that challenges our initial assumptions. Once your strategy has been implemented, we’ll closely monitor how your assets perform against the set KPIs. We’ll suggest any adjustments to topics, channels and keyword targeting to meet your goals even faster.
Frequently Asked Questions
A content strategy is a roadmap for producing and publishing content that encourages people to respond in specific ways. Consumers engage with more content than ever before throughout the purchase decision process. An effective content strategy addresses their needs, every step of the way. It positions your brand as the business to buy from when the time is right.
Content is the substance that drives every marketing strategy. It fills web pages, social media posts, emails and every online interaction with your target audiences. However, it’s the content strategy that ties everything together. It encourages users to click through to your website from a social media post, navigate through several pages and complete a conversion goal. A content strategy brings all of your marketing efforts together into a coordinated plan for achieving your marketing goals.
These two phrases are often used interchangeably and, while they’re both related, they are two different things. Content marketing refers to the strategic creation and publishing of content for marketing purposes and this is one example of a content strategy. On a broader scale, content strategy is the strategic creation and application of content for any business purpose – eg: staff recruitment.
Given the complexity of modern consumer journeys and the constant change in purchase habits, your content strategy needs to adapt to changes and new opportunities, as they happen. A good agency has access to all of the data you need to spot emerging trends and help you produce the necessary content – at scale. This means you’re positioned to take full advantage of opportunities when they materialise.
