UI design stands for user interface design. Where UX design tends to focus on the internal experience of interacting with a site, UI design leans more towards the actual visual elements on the pages.
At Vertical Leap, we’re passionate about UI design. We’ll help your prospects get a fine taste of your customer experience from the first click to the final opt-in. We create responsive, functional and intuitive digital products that look great on desktop, mobile and tablet devices. Our design team relies on behavioural patterns, backed by years of extensive research, as well as human interface guidelines to deliver memorable and delightful digital experiences.
Our goal is to work out the ultimate “look” that provides the optimum experience for people interacting with your company. We’ll take the time to study your target audience, plus analyse the competition to derive the best interaction strategy for your product and core branding elements. Our focus is to create clear, straightforward interfaces that will smoothly guide your users and help them discover your key offerings.
We’ll provide you with icon designs, pattern libraries and style guides. We’ll also invite you to participate in creative storyboarding and content audit sessions with our design team to work out the ultimate design layouts and mockups for your new product. Once we’ve covered all the bases, our UI designers will move on to creating wireframes.
Our team will deliver a series of wireframes (hi-fi & lo-fi) for your consideration and guide you through all the design decisions. We can also create SCAMP designs which are mock ups in the early design stages that illustrate the basic concept. This will give you an idea and feel for the future digital product.
User interface (UI) design is the practice of designing interactive elements for websites, apps and other digital platforms. It combines principles of user experience (UX) design, typography and layout design to create operational interfaces that allow users to control a digital device or platform, such as menu interfaces, navigation menus and settings pages.
The best examples of UI design are found in products that are easy or enjoyable to use. As operational complexity increases so does the importance of UI design in achieving a positive user experience. For example, if your website has a lot of pages, you have to work harder to design a navigation system that’s both descriptive and easy to use.
Yes. Websites themselves are interfaces that organise information across pages and navigation is arguably the most important UI element on your site. Depending on the nature of your business, users can complete a variety of actions on your website, too: buy products, send emails, create accounts, reveal hidden content, etc. – all of which requires UI design.
UI design is imperative for mobile devices with smaller displays that touch screens that change the way users interact with UI elements. Designing mobile UIs is complex but crucial for maximising conversion and performance in search. Even more challenging is designing adaptive interfaces that provide an equally positive experience on mobile and desktop – but this is the standard modern sites have to meet.
No. Apple’s iOS and Android OS use very different UI design frameworks that influence the way users interact with their mobile devices. If you’re developing mobile apps for both iOS and Android, you should design UIs that fit within the border experience of each operating system.
Let us review your search marketing campaigns and provide a proposal free of charge.