In the age of constant distraction, you have just a few moments to make an impression on a potential customer. If they fail to understand your value proposition and how it can help them solve their problem, you may not get a second chance to engage them.
This is where UX design plays a critical role by enhancing the performance of your website to quickly and effectively engage your website visitors and boost commercial metrics.
Our UX design team uses the best tools and processes in the industry to pinpoint the most valuable touch points with your customers, understand how they want to interact with your product and what impacts their decision making and at which point they struggle to achieve their goals.
We conduct thorough statistical, market and competitor analysis to determine the ideal look and feel for your product. Our proposed designs dwell on the optimal intersection between your business goals and your users’ needs. With the help of comprehensive persona profiles and heat mapping tests, we can develop the information architecture (IA), content and interactions strategy for your brand.
You will be presented with detailed user journey maps, representing the key touch points with your brand and outlining the common navigational paths your users take, depending on their goals. After we have worked with you to correctly identify your users through the use of personas, user stories, empathy maps and customer journey maps, we’ll deliver design layouts and mock-ups and run additional tests to ensure that all proposed workflows are optimised for maximum usability.
Our design and development experts will create interactive prototypes for your product and then transform those designs into clean coded interfaces. With a series of additional user tests, we’ll ensure that your product operates smoothly across multiple platforms (desktop, mobile) and creates a strong bond between you and your customers.
The UX stands for user experience.
User experience (UX) design crafts meaningful experiences for the users of digital products, platforms and services. UX design aims to elicit a positive response from users while using the system in question and enable them to complete the desired task(s) in the easiest or most pleasing manner.
A UX design agency should have an integrated process of market research, product development, marketing strategy and user testing – all of which form key stages of the broader UX design process. Quality UX design is goal-oriented, data-driven and rigorously tested to ensure your business goals are met. Your agency shouldn’t create positive experiences for the sake of it, but to maximise the valuable actions users take on your website.
Positive user experiences engage website visitors and make it easier for them to complete your marketing goals. Strong UX has a direct correlation with higher conversion rates, customer retention, search ranking and other key aspects of marketing performance. Strategic UX design creates experiences that encourage users to take action and removes conversion barriers that compromise your marketing efforts.
The most obvious example of UX design in recent times is probably the need to optimise for mobile and other devices. Social media apps like Facebook and Instagram are among the most successful examples of UX design, even if the experiences themselves aren’t always positive – a good example of the tension between achieving goals and creating the “best” UX for users.
Let us review your search marketing campaigns and provide a proposal free of charge.