UX research is key to understanding how users interact with your brand and what guides them during their journey. It provides clarity in the design process and replaces speculative decision making with data-backed insights.
Whether you are considering landing page design changes, improvements in payment process, onboarding process overhaul, CTA (call to action) amends, navigational restructuring, or additional pages creation, we’ll suggest the best course of action to take by factoring multiple variables such as customer behaviours, your KPIs, industry standards and benchmarks.
Our experts can help you get data-backed answers to a whole range of questions such as:
• How can we reduce shopping basket abandonment rates?
• Why did our conversion rates decline on a popular landing page?
• How can we reduce customer churn?
Heat mapping sessions
We’ll assess your current page layout to understand how it performs, calculate the “catchiness” of different page elements and visualise the common navigational paths and workflows. This allows us to estimate the most valuable real estate on your website and identify areas for improvement.
User journey mapping
By assessing your product from the user’s point of view, we can understand their pain points, feelings and intentions for engaging with your brand. This allows us to obtain more contextual information about your users’ actions and discover new ways for improving their experience at different stages of their journey.
Usability testing helps us bridge the gap between your assumptions as a product owner and the actual usability patterns exhibited by the users. We’ll gain valuable business intelligence about how your customers behave in different situations and what challenges they experience on their way to conversion. We can also run bench marking usability tests against your closest competitions to make a statistical evaluation of how you stack up.
This largely involves data gathering to inform the design process. With the help of our machine learning software, Apollo Insights, and data visualisation tools, we’ll present all the finding in an easy-to-understand report. Our UX research can also be used to inform digital strategy, plan content calendars and re-position PR.
User experience (UX) research is the study of user needs, expectations and interactions with digital products. As an industry-level discipline, UX research reveals valuable information and best practices for general design principles but companies can also conduct their own UX research for specific audiences and products.
UX research allows you to make informed design choices at every stage of development. Attitudinal research discovers the expectations of your target audience, finding opportunities to satisfy their needs more effectively than your competitors. Then, behavioural research analyses user behaviour to identify UX concerns and address them before launch.
Attitudinal questions may ask users whether they trust a selection of homepages, describe a page’s message/offer or explain the key benefits. The idea is to test and confirm the expectations and impressions of users about your design, message or product. Behavioural questions often ask users how they would perform a specific task, such as reveal the navigation menu on mobile, or ask them to score the ease/difficulty of certain actions.
Prior to launch, UX researchers use specialist software to run tests with participants and collect their feedback. However, the research process continues after launch using analytics, surveys and feedback tools to build a database of insights from real user sessions. This data informs future design choices and testing ideas for your conversion rate optimisation (CRO) strategy.
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