Data-driven attribution modelling allows you to connect the dots in scattered customer journeys and gain an accurate view into which digital channels and marketing campaigns are performing best. This means you can forget about wasted spend and invest only in strategies that yield solid ROI.
Our data science team can develop a bespoke model for you that will track conversions on as many marketing touchpoints as you need and help you fully document the role each of these plays in the customer journey. And we can do this at a fraction of the price of a Google 360 Analytics account.
We have 6-month roadmap for implementing data-driven modelling systems for our customers:
Phase 1: Data preparation
Our first task is to assess the levels of data maturity at your organisation, devise the best conversion tracking strategy and understand your goals and desired outcomes. Then we can start the data preparation process (warehousing, consolidation and validation) and develop a ‘first version’ data-driven attribution model. This can take up to 2 months with detailed reports provided after every milestone.
Phase 2: Intelligence
At this stage, we’ll further tweak and improve your data analytics system and move on to active analysis. You will start receiving a steady flow of actionable insights and regular intelligence about your customers’ journeys, conversions and various campaign performances.
Phase 3: Predictive modelling
Our team can also set up predictive analytics models that deliver powerful insights into campaign ROI, customer lifetime value, churn rates and more. This advanced level of modelling allows you to become a truly data-driven organisation with a significant competitive edge in your industry.