We are a Preferred Facebook advertising agency. This means we have been vetted and certified by Facebook for excellence in helping our clients get the best results in their campaigns. This entitles us to lots of benefits, such as:
Our aim is always to deliver the best Facebook advertising service in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.
So whether you’re a small online business or an international company with offices around the world, we promise to drive the biggest possible return for your Facebook advertising spend. We’ll ensure your brand is visibile when potential customers are browsing on Facebook, and drive qualified leads and sales to your business.
We can help you send the right message to the right people. Using our software, Apollo Insights, our experts can find unique customer tribes within the massive Facebook datasets. Then we can target multiple audience micro-segments with personalised offers.
We’ll proactively reach prospects who have already interacted with your brand and entice them to convert. We’ll help you set up Facebook Pixel, refine your targeting and ensure that none of your budget is wasted.
Our expert copywriters will help you brainstorm the best slogans and align text with the various stages of the funnel. We’ll run split tests for headlines/CTAs and analyse the final product for relevance. This will ensure that your copy converts.
Our development team can help you build an AI-driven chatbot to engage with your audience. Messenger has become a prime new avenue for connecting with younger demographics. This reduces customer support load and expands brand reach.
With Facebook advertising, you pay for ad placements across Facebook, Messenger and Instagram. Users see these ads as they engage with content on each platform. You can use Facebook’s targeting settings to pinpoint relevant audiences. This can be anyone from homeowners and newlyweds to users with an active interest in consumer tech. Or even people who recently upgraded their phones.
Facebook ads management isn’t more difficult than Google Ads but it is very different. There is no keyword targeting and users are more passive than actively searching. This means you have to work harder to pinpoint the right audience. You’re also capturing leads at earlier stages of the consumer journey. So it’s important to have an attribution system that acknowledges the value of campaigns, even if other channels convert them further along the funnel.
Facebook Ads have some of the lowest CPCs in the industry. This makes it a great channel for lead generation and building brand awareness. Conversion rates may be lower than search campaigns but this is where you have to attribute value to other goals. These might be traffic, awareness or branding. With the right targeting settings, you can achieve conversion goals with Facebook Ads by pinpointing high-intent audiences.
Facebook advertising is one of the most affordable and flexible platforms so it can definitely work for small businesses. However, you have to know what your goals are. If you’re just looking to build awareness and expand your audience, Facebook advertising works for any business. If you’re looking to turn prospects into customers, you’ll have to invest more time in campaign management. You’ll also need more budget to get your ads seen by high-intent audiences.
This depends on your daily budget and the type of campaigns you’re running. If you’re running conversion campaigns and spending enough to maximise performance, you could turn a profit on the first day. Most companies run campaigns to generate leads at earlier stages of the consumer journey and nurture them towards conversions. This means there’s a delay between the first ad impression and a purchase. Generally speaking, you should see a profit within the first 1-3 months of running ads on Facebook.
Not every social advertising platform is right for every business. Hpwever, Facebook’s 2.9 billion user base means every conceivable audience is accessible. In the same way that Google is the first search engine to optimise for, Facebook is the first social platform to advertise on for the vast majority of businesses. Wide reach, relatively low CPCs and the best targeting options in the industry mean Facebook Ads are almost certainly worth it.
Your chances of running highly-successful advertising campaigns on Facebook are much increased if you work with a professional Facebook Ads management agency. They can advise on strategy and action any suggestions. They have all the skills and knowledge required to get the biggest possible return from your investment.