Facebook advertising generates 22 billion clicks per year with the average cost per conversion among different industries being just £1.40 to £14.90. The number of Facebook users continues to grow year over year, and it boasts the largest mobile-exclusive user base, even compared to its sister-product Instagram.
Our Facebook Ads management service covers every ad format, allowing you to mix and match depending on your marketing goals. As a certified Facebook Ads agency, we have all the skills and know-how required to help you engage your audience, showcase your products or generate leads, whilst ensuring you achieve the maximum return on your investment.
We are a Preferred Facebook advertising agency, which means we have been vetted and certified by Facebook for excellence in helping our clients get the best results in their campaigns. This entitles us to lots of benefits, such as:
We can help you send the right message to the right people. Using our intelligent automation software, Apollo Insights, our expert teams can find unique customer “tribes” within the massive Facebook datasets and target multiple audience micro-segments with personalised offers.
We’ll proactively reach prospects who have already interacted with your brand and entice them to convert. We’ll help you set up Facebook Pixel, refine your targeting and ensure that none of your budget is wasted.
Our expert copywriters will help you brainstorm the best slogans, align text with the various stages of the funnel, run split tests for headlines/CTAs and analyse the final product for relevance. This will ensure that your copy converts.
Our development team can help you build an AI-driven chatbot to engage with your audience. Messenger has become a prime new avenue for connecting with younger demographics, reducing customer support load and expanding brand reach.
With Facebook advertising, instead of bidding on keywords, you pay for ad placements across Facebook, Messenger and Instagram. Users see these ads as they engage with content on each platform and you can use Facebook’s targeting settings to pinpoint relevant audiences – anyone from homeowners and newlyweds to users with an active interest in consumer tech and people who recently upgraded their phones.
Facebook ads management isn’t more difficult than, say, Google Ads but it is very different. The lack of keyword targeting and the passive nature of the networks (browsing instead of searching) mean you have to work harder to pinpoint the right audience. You’re also capturing leads at earlier stages of the consumer journey so it’s important to have an attribution system that acknowledges the value of campaigns, even if other channels convert them further along the funnel.
Facebook Ads have some of the lowest CPCs in the industry, making the network a great channel for lead generation and building brand awareness. Conversion rates may be lower than search campaigns but this is where you have to attribute value to other goals: traffic, awareness, branding, etc. And, with the right targeting settings, you can achieve conversion goals with Facebook Ads by pinpointing high-intent audiences.
Facebook advertising is one of the most affordable and flexible platforms so it can definitely work for small businesses but you have to know what your goals are. If you’re simply looking to build awareness and expand your audience, Facebook advertising works for any business. However, if you’re looking to turn prospects into customers, you’ll have to invest more time in campaigns management and, probably, more budget to get your ads seen by high-intent audiences.
This depends on your daily budget and the type of campaigns you’re running. If you’re running conversion campaigns and spending enough to maximise performance, you could turn a profit on the first day. However, most companies run campaigns to generate leads at earlier stages of the consumer journey and nurture them towards conversions, meaning there’s a delay between the first ad impression and a purchase. Generally speaking, you should see a profit within the first 1-3 months of running ads on Facebook .
Not every social advertising platform is right for every business but Facebook’s 2.9 billion user base means every conceivable audience is accessible. In the same way that Google is the first search engine to optimise for, Facebook is the first social platform to advertise on for the vast majority of businesses. Wide reach, relatively low CPCs and the best targeting options in the industry mean Facebook Ads are almost certainly worth it.
Your chances of running highly-successful advertising campaigns on Facebook are much increased if you work with a professional Facebook Ads management agency who can advise on strategy and implement if necessary. They have all the skills and knowledge required to get the biggest possible return from your investment.
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