How we can help you
With a proven track record in PPC advertising since 2001, we are a well-established remarketing agency, and we get fantastic results for our customers. Our PPC team can help drive double-digit growth in conversions from remarketing campaigns by reaching out to the right prospects, at the right time with the optimal message.
We rely on data science and predictive analytics to gauge the most promising marketing opportunities and translate those into solid ROI. This means we can minimise wasted spend and ensure you achieve the highest possible return for your investment.
Our remarketing services
Set up and analysis
We can help you devise a new high-performing campaign in no time. We rely on analytics to create custom audience profiles and craft pitches that resonate with specific audience segments. Alternatively, our team can delve into your past remarketing efforts and make actionable fixes to get your campaigns back on track.
Type selection and copywriting
Whether it’s dynamic retargeting, video or search list remarketing, our specialists will work out the best advertising combination that matches your goals. Plus, we can create high performing ad copy that will convert those casual browsers into devoted brand fans.
Ongoing support & analysis
Our team is here for the long-term: we’ll keep close tabs on your campaign at all times and work on further improving performance so that your brand gains consistent visibility and traffic, as well as rapid growth in qualified leads, conversions and sales.
Frequently Asked Questions
When appointing a remarketing agency, if you want to do remarketing on Google, look for a Google Premier Partner (we are one). This means they are recognised as a PPC agency that delivers high quality PPC remarketing services for their customers. They will also get access to any new tools and beta products before other agencies.
Remarketing shows ads to previous website visitors who demonstrate an interest in your offer but don’t convert. You can target users who visit specific product pages, visit the same page multiple times or abandon their shopping cart before completing the purchase. Remarketing ads increase purchase intent by targeting prospects who are already tempted by your offer, resulting in higher conversions and return on ad spend (ROAS).
Remarketing options can vary across advertising platforms but you’ll normally find variations of the following:
- Standard remarketing: Show display ads to previous visitors as they browse the web and/or apps.
- Dynamic remarketing: Automatically show the product or service people viewed in your display ads.
- Customer list remarketing: Show remarketing ads to new audiences that show similar interests and behaviours as your existing customers.
In Google Ads, you can also use remarketing lists for search ads (RLSAs) to show text ads to previous visitors when they search for something relevant in Google Search.
Remarketing on Google Ads and Microsoft Advertising is very similar and managing search remarketing campaigns on the two networks is almost identical. The biggest differences between the two are targeting and placement – for example, Google owns YouTube and Gmail while Microsoft owns LinkedIn.
Dynamic remarketing automatically includes the product or service visitors viewed on your website. By creating more relevant ads, you can reignite purchase intent and tempt prospects back to complete the purchase. By automatically creating these ads for you, dynamic remarketing allows you to deliver relevant ads to every visitor without manually creating ads for each service/product page.
