TikTok Advertising

TikTok on mobile

TikTok advertising campaigns to engage your audience

TikTok is the fastest-growing social network in the world, reaching 1 billion monthly active users earlier this year. The platform is the first to achieve widespread adoption in both China and western markets.

TikTok users actively turn to the platform to discover new products, find inspiration and see how other people are using the items they want to buy. Users can also buy products directly from the app through TikTok Shopping, which is leading the way for mCommerce in the UK.

Our TikTok marketing services build your brand on the network and capture the interest of targeted audiences who are actively looking for inspiration.

Vertical Leap Google reviews

4.9★★★★★ from over 110 Google reviews

Our aim is always to deliver the best TikTok advertising service in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.

We promise to drive the biggest possible return for your TikTok advertising spend, ensuring your brand is visibile and connects with the audiences that matter to your business.

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We can help you

  • Grow your reach among younger demographics
  • Tap into niche, highly-engaged groups
  • Find influencers with the right audience
  • Take advantage of the spending habits in each age group
  • Influence purchase decisions
  • Produce content TikTok users love
  • Build organic traction
  • Sell products directly through the app
  • Maximise sales with paid ads

Our TikTok advertising services

Build your brand on the (future) biggest network

TikTok is becoming the biggest name in social media and we can help you build your brand on this massive network. TikTok is here to stay and it’s stamping down on the future of social, driven by shareable video content and driven by users. TikTok user numbers continue to grow faster than any other network and it’s already the second-biggest platform for people aged between 19 and 25 in the UK.

Find your audience

TikTok is a network of communities with shared interests. With the platform’s AI algorithm delivering relevant content to individuals, we can help you target broad and niche audiences alike with content they care about. Whether you’re publishing organic content as a brand, working with influencers to spread your message or paying for ads to maximise sales, we can pinpoint the audience to make it happen.

Inspire purchase decisions

TikTok’s advertising network puts you at the front of the queue for influencing purchase decisions on the platform. We can help you publish content and ads targeting any audience. This is based on the content they engage with and the interests they show while using the app. Fashion, beauty and retail brands are obvious contenders for TikTok advertising. However, any company promoting messages that matters to younger audiences should be present. Eg. recruitment, universities, online learning, property, finance, etc.

Sell your products on TikTok

TikTok is leading the way in mCommerce. We can help you sell products through the network so that users can browse and buy your items without leaving the app. TikTok Shopping is already available in the UK, US and Canada for retailers selling through Shopify and rollout is expected to expand in the coming years.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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Frequently Asked Questions

The cost of running ads on TikTok ranges across business types, audiences and different campaigns. However, the network has competitive CPMs (cost per 1k views) compared to platforms like Facebook and Instagram.
For example, Costa secured 42.4 million impressions from one campaign at a CPM of £1.39, increasing its follower count by 159% in the UK. However, TikTok is an actionable network and it outperforms many platforms when it comes to meaningful engagement and actions, such as conversions.
While TikTok was relatively slow to move into the advertising space, it’s quickly establishing itself as one of the key players. Aside from its booming user base, which is still growing at the fastest rate among major networks, the platform is all about engagement.
Its ad formats fit seamlessly into the experience, as long as you’re able to produce ads that fit into users’ expectations from the platform. TikTok campaign performance (both organic and paid) puts it among the most effective networks around.
TikTok advertising functions in the same way as most social advertising networks. The only real difference is that TikTok is a video-centric platform. The closest comparison would be advertising on Instagram or Snapchat and the general process is very similar.
You set a goal for your campaign, select your audience, set a budget and design your ad before going live.
One of the standout features of using TikTok (and advertising on it) is the remarkable accuracy of its AI algorithm. It is able to show relevant content to users, even after a short time of being on the network. This means your ads are getting seen by the right audience with greater reliability than you might find on other networks. This is reflected in the impressive performance of TikTok advertising.
The rise of TikTok advertising coincides with a challenging period for Facebook. There’s a good chance TikTok will be the social network in the near-mid future. However, Facebook still has the larger user base and the larger spread of demographics among ages who spend the most money.
If you’re marketing to younger audiences, TikTok is already a crucial platform but Facebook (including Instagram) still holds a lot of power among Gen Z, Millennials and older age groups. This question also largely depends on your industry and who you’re looking to target within each age group.
Authenticity is the key to TikTok marketing and this is an integral feature of the network, as well as its user base. TikTok allows brands to establish a more personal connection with individuals and get away from traditional advertising.
Engagement is off the charts on TikTok. Some studies have found 92% of users take action after watching a TikTok (eg: like, comment, share, follow or purchase).
TikTok is barely out of the infancy stage as an advertising network. However, it’s already boasting the user numbers and campaign performance of an advertising giant. Relative affordability is driving impressive ROIs for advertisers. Plus you can gain plenty of tracking through organic TikTok marketing which is a major advantage over most networks.