YouTube is the second-largest search engine in the world. It’s also one of the most influential with 68% of YouTube users watching content on the network to help them make purchase decisions. This level of reach and influence makes YouTube advertising one of the most powerful for capturing leads with strong purchase intent.
As a certified YouTube advertising agency, Vertical Leap is recognised for delivering highly-effective YouTube Ad management that pinpoints your target audience and inspires them to take action. Our team selects the ideal ad format for your objectives, blends the right mix of targeting options to get your ads seen by potential buyers and optimises bids to get the best return on ad spend.
We are a Google Premier Partner which means we are recognised for our exceptional YouTube Ad management capabilities. Amongst other things, we can help you:
With YouTube advertising, you only pay for impressions when users watch 30 seconds of your ad (or the full ad, if shorter) meaning your ad budget is only spent on high-intent leads. This makes YouTube a low-risk advertising platform capable of delivering a high return on your ad spend.
Thanks to YouTube’s pricing system, you can build brand awareness on the platform even if users skip your ad or don’t watch 30 seconds. While the ultimate aim of campaigns is to drive clicks and influence purchase decisions, in-stream ads are ideal for building brand awareness and you can target these viewers with other ad formats to entice the click and capture leads.
YouTube users turn to the network for product reviews, travel guides, business management tips and a vast array of information that results in purchase decisions. By using the right mix of targeting options, you can deliver ads to audiences with a proven interest in your product or service and position your brand as the answer to their problems.
YouTube advertising allows you to promote your brand on the world’s biggest video search engine. As a subset of Google Ads, you can run display ads on YouTube, in the form of banner ads and video overlay ads, or promote your video ads on search results pages, video watch pages or run in-stream ads that play before or during the videos users choose to watch.
To advertise on YouTube, you need an active Google Ads account where you’ll create and manage your campaigns. You don’t have to produce video ads to advertise on YouTube (you can stick to showing display ads on the network) but the platform is most suitable for brands creating high-quality video ads.
For video advertisers, YouTube tends to be the most cost-effective advertising platform. With TrueView ads, you only pay when someone watches at least 30 seconds of your ad (or the whole thing, if it’s shorter), which means users have to show a real interest in your offer before you pay for the impression. This protects your budget, generates high-quality traffic and results in some of the best returns on ad spend (ROAS) in social advertising.
YouTube has more than 2 billion monthly active users who watch over 5 million videos on the platform every day. This puts YouTube up there with the likes of Google and Facebook in terms of audience size and there’s a strong commercial intent in a lot of the searches conducted on YouTube – eg: product reviews, travel research, unboxing videos and tutorials.
Let us review your search marketing campaigns and provide a proposal free of charge.