YouTube is the second-largest search engine in the world. It’s also one of the most influential with 68% of YouTube users watching content on the network to help them make purchase decisions. This level of reach and influence makes YouTube advertising one of the most powerful for capturing leads with strong purchase intent.
As a Premier Google Partner, Vertical Leap is recognised for delivering highly-effective YouTube advertising campaigns that pinpoint your target audience and inspire them to take action. Our team selects the ideal ad format for your objectives, blends the right mix of targeting options to get your ads seen by potential buyers and optimises bids to get the best return on ad spend.
Low-Risk Video Advertising
With YouTube advertising, you only pay for impressions when users watch 30 seconds of your ad (or the full ad, if shorter) meaning your ad budget is only spent on high-intent leads. This makes YouTube a low-risk advertising platform capable of delivering a high return on your ad spend.
Build Brand Awareness
Thanks to YouTube’s pricing system, you can build brand awareness on the platform even if users skip your ad or don’t watch 30 seconds. While the ultimate aim of campaigns is to drive clicks and influence purchase decisions, in-stream ads are ideal for building brand awareness and you can target these viewers with other ad formats to entice the click and capture leads.
Influence Purchase Decisions
YouTube users turn to the network for product reviews, travel guides, business management tips and a vast array of information that results in purchase decisions. By using the right mix of targeting options, you can deliver ads to audiences with a proven interest in your product or service and position your brand as the answer to their problems.
