Podcast SEO

Woman recording a podcast

Build a loyal audience

Demand for podcasts is growing every year as more people turn to audio content for listening on the go. Content preferences are changing and so are audience dynamics with regular podcast listeners being one of the most engaged and loyal.

With demand for new content rising faster than supply, now is the time to build a loyal following before every brand is producing one.

Our podcast SEO services build this audience for you by getting your podcast to rank in search and the major discovery networks like Spotify and Google Podcasts.


man recording podcast

How we can help you

  • Rank your podcast in Google Search.
  • Build a loyal audience of regular listeners.
  • Establish your brand as an industry leader.
  • Generate traffic to podcast pages on your website.
  • Win backlinks with podcast episodes.

Our podcast SEO services

Build a loyal audience
Build a loyal following of listeners by ranking across search and discovery networks. Our SEO team optimises your channel to maximise visibility for people looking for new podcast content. We also build the hub of your channel into your website and optimise individual episode pages to rank for topical keywords and generate organic traffic from search engines.

Raise your brand profile
Podcast content is the ideal format for building your brand’s profile as an industry leader. By networking with experts and featuring relevant guests in your episodes, you can raise the profile of your business and use your episodes as an outreach strategy to earn high-quality links from reputable sources – the kind of links that have the biggest impact on your search ranking.

Beat the competition
Podcasts are the quiet trend in content marketing and companies have been slow to recognise the value of these highly engaged listeners. This is changing with the likes of Spotify and Apple investing heavily in podcasts, catching the attention of journalists, brands and marketers. Given the loyalty of podcast listeners towards their favourite channels, building a following now is crucial – before your target audience puts their allegiance elsewhere.