Search algorithms use hundreds of ranking factors to assess the content and technical performance of your website. A regular SEO audit will ensure that your website is performing at the optimal level and mitigate any possible loss in visibility over time. Most of the technical issues that hurt your search ranking develop naturally and often without you even knowing, such as low-quality link profiles, slower loading times and internal linking problems. Others may be caused by specific actions you take – for example, a poorly executed website migration or page removals.
Our technical SEO audit services are powered by our intelligent automation software, Apollo Insights, and can detect issues as they develop and put fixes in place before they damage your search ranking.
Our technical SEO audit services will:
Our intelligent automation system, Apollo Insights, keeps a constant eye on the performance of your website and SEO strategy. Any technical issues are flagged up as soon as they develop and the system also uses artificial intelligence to identify new search opportunities as they emerge.
By automating technical SEO audits, you’re no longer held back by the time it takes to manually compile and assess reports every quarter. A few months is a long time when you’ve got undetected technical issues damaging your search ranking and it can take even longer to recover your position in the search engine results. Our SEO audit service provides instant feedback and predicts issues before they develop so you can achieve consistent search performance as a base to build on.
While Apollo Insights automates your audits, our team of search experts handle the creative side of your SEO strategy and fix any technical issues that develop. This gives you the ideal mix of industry-leading technology and human expertise to give you a competitive edge over the brands you need to beat in the search engine results.
An SEO audit is like a health exam for your website to ensure all of the technical aspects are working as they should. Audits check all of the measurable factors that influence your search ranking, including loading times, links, keyword coverage, indexing and so much more. The primary goal of an audit is to ensure technical issues don’t harm your search ranking but they can also identify new opportunities to improve the performance and ranking of your website.
Regular SEO audits detect issues on your website that could harm your search ranking if left unresolved. By running audits periodically, you can identify and fix potential problems before they have a negative impact on your search ranking. This can range from relatively minor issues, such as pages with no internal links, to serious problems that could result in a manual action penalty.
SEO audits used to be expensive and time-consuming but most of this process can now be automated, running regular audits at little-to-no cost. The most expensive part of an audit is fixing any issues detected which is why it’s so important to run them regularly, as a preventative measure, to catch developing issues before they become expensive.
SEO audits are crucial for detecting issues before they cause damage. Search optimisation often forces you to choose the best compromise (eg: redirects) while you have limited control over certain aspects (eg: inbound links) and performance degrades over time (eg: page speed).
Regular SEO audits help you maintain performance, address issues before they hurt your search ranking and confirm that your technical SEO choices have the intended outcome.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.