If you need to make structural changes to your online presence, you may need to carry out a website migration. This is a technical process that shouldn’t be taken lightly and you need to make sure you have the right technical experience on your side to avoid critical failures. It’s crucial that you’re able to migrate your website with minimal disruption to search ranking, functionality and revenue.
Our proven website migration services cover the entire migration process for you, ensuring that your online presence is protected every step of the way. Our site migration SEO team has years of experience when it comes to migrating websites so you will be in the safest of hands.
With our site migration SEO service, you can confidently take the following steps without worrying about the technical implications:
Our website migration services are fully secure and we thoroughly test changes before implementing them. We take every possible step to minimise risk and maintain the performance of your website throughout the migration.
Migrating your website doesn’t always mean you have to suffer a drop in search visibility and we take stringent steps to protect your online presence with the expertise of our site migration SEO teams. Sometimes, disruption is inevitable – such as moving to a completely new domain – but the majority of migrations should result in little or no negative impact.
No two website migrations are the same and our first step is to analyse your site to determine the best approach for your needs. We pinpoint the challenges and risks of your migration so that we can put practical steps in place to avoid problems and test moves before they go live.
A website migration tells search engines that information has been moved from point A to point B using redirect protocols. It’s vital that you implement the correct redirect protocols for permanent and temporary changes and it’s important to get this right the first time – otherwise, it takes much longer to recover your search ranking.
A website migration is one of the most disruptive tasks you can perform from an SEO perspective. Get this wrong and you could lose your entire search presence or undo years of hard work. Any website migration results in a drop in search ranking; a successful migration limits the initial decline in visibility, recovers as quickly as possible and paves the way for a stronger search presence after bouncing back.
Yes, there’s always a drop in search visibility immediately after a migration. This is why it’s so important to get the migration right, the first time around, so that you can recover your search ranking as quickly as possible. We can speed this process further by taking the opportunity to audit and improve the content on your website. So, you’re not only telling Google that information has moved from point A to B, but also that your improved website deserves to rank higher.
Yes. 100%. The issue with website migrations is that developers can achieve the same thing in multiple, similar ways – for example, redirecting users from an old URL to a new one. However, only one of the methods available passes the correct information to search engines, telling them exactly what’s happening: a permanent redirect, temporary redirect, page removal, etc.
An SEO ensures that migrations deliver the best experience for users, pass all of the necessary information to search engines and recover your search ranking.
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