In this article we look at seven highly-effective ways to help you generate leads through SEO, from link building and developing a blog, through to increasing your website speed and getting as many customer reviews as you can.
When it comes to generating leads, there are many different routes you can take. Some companies rely heavily on Pay-Per-Click (PPC) advertising, others on social media marketing – but the truth is that none of these methods offers as much long-term value as organic search does. When done correctly, SEO leads not only cost less and offer higher conversion rates than many other lead generation strategies, but they also pay off in the long run as your business continues to grow and expand into new markets.
Here are some tried and tested ways to generate leads through SEO.
If you’re going to start generating SEO leads, you’ll need a steady flow of links pointing at your website. Link building is time-consuming and a bit complex, but it’s an important part of effective SEO. Follow these three steps:
Although I’m sure there are exceptions, most SEO experts will agree that having a lot of links is great for SEO. Generally speaking, you need about 100 links from high quality sources for each page on your site to appear near the top of search results. So, how do you get a lot of links? Content marketing. Create valuable content (like an eBook or course) and give it away for free on your website or other authority sites in your niche. Then, make sure people know about it so they’ll link back to it and share it with their friends. Over time, you’ll notice more and more traffic coming in through search engines because you’re getting links and mentions everywhere—and that means more leads!
Quality content is paramount if you’re trying to grow your traffic and build your brand, but not every piece of content you create needs to be epic. To get more search engine traffic, focus on creating highly-conversion focused pieces of content that provide immediate value for your target audience. This can take a lot of forms (e.g., how-to guides, lists, quizzes), but they’re all valuable when executed properly. You can also measure their effectiveness in real time; just look at how many people have started filling out forms or opened up new email accounts after visiting them. If you notice increased conversions from one piece of content compared to another, it may be worth investing more time into similar projects in the future!
In order to generate leads through SEO, you have to make sure your website is optimised for long tail keywords. These are highly specific words and phrases that people use when searching for something on Google or Bing. If you’re in a service industry, then it’s likely that prospects will be looking for someone like you who can solve their problem in a way that others can’t. Don’t focus purely on trying to attract people with overly broad keywords; focus on attracting a small number of prospective customers with lots of highly-specific search terms instead.
If you have a business or product that serves a particular geographic area, getting a high ranking in search results can be very helpful in generating leads. The first step to doing so is ensuring that your website has local citations. If it doesn’t, find out how to get them and add them; some of these could be links on your website’s page or listing in relevant directories.
Also make sure you have set up and optimised a Google Business Profile, where you can claim ownership of your company’s local listing, upload photos and videos from which searchers will garner information about what kind of business you run, and manage customer reviews.
For even more targeted leads, businesses might want to consider focusing their attention on local channels. Services like Facebook (for small businesses) and Yelp (for restaurants, for example) allow businesses with physical locations to create profiles that show up in searches—and when they do, they tend to rank highly because users don’t necessarily expect big brands there.
When people are looking for something on Google, they’re not necessarily looking for your business. Rather, they might be looking for information about a problem they have or a topic that interests them. By writing your own blogs and publishing it with great content, you’ll be able to create more traffic towards your site and ultimately generate more leads. It won’t happen overnight, but if you can build yourself an audience by creating quality content that ranks well in search engines such as Google then you should see a steady stream of SEO leads coming in over time.
Customer reviews can help with SEO. To get more customer reviews for your website or company, consider offering incentives (like coupons or discount codes) for happy customers to spread positive word-of-mouth. You could also ask for feedback on surveys or through live chat with your clients; whatever method you choose, it’s an easy way to generate natural traffic and improve conversion rates.
Further reading here: How to get more customer reviews
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An accomplished digital marketer with over six years’ experience in local SEO and content for SEO, with a proven track record of hitting KPIs. As a proactive and enthusiastic member of the team, Sally brings a fresh energy to her work that sees her manage her accounts with both logical and lateral thinking, garnering great results for her customers across a range of industries.
As well as talking at local events about all things SEO, you can also find Sally travelling the world, trying new foods and enjoying time with her dog, Pedro.