We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.
We are a search marketing agency full of experts on everything SEO – from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.
Learn from our SEO experts how they they do keyword research by looking at search volume, search intent, keyword groups, competitor keywords and much more!
The key strategic and technical steps you should take to help you develop a strong international SEO presence in multiple countries.
The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.
Key insights from Google that reveal how Coronavirus has changed consumer habits and priorities, and how companies can leverage this in recovery plans.
Key search marketing trends marketers need to know, including intelligent automation, augmented reality, micro-influencers and content consumption.
Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.
What Google’s new ranking signal for UX called ‘page experience’ means and how marketers can start optimising for it ahead of its roll-out in 2021.
Should you hire an SEO agency or build your own team of SEO and marketing pros? This article looks at the pros and cons of each approach to help you decide.
Google Analytics tutorial on how to discover vital information about visitors to your website that will help inform your marketing approach.
How to use tools like Moz Keyword Explorer and Ahrefs to discover keywords and unearth opportunities that you’re competitors are missing out on.
We look at the steps you can take to try and secure those highly sought-after featured snippets in Google Search and maximise your visibility in the SERPs.
A 30 minute introduction to Google Search Console, including how you can use it to query the data to find answers to the most common questions marketers have.
Five smart ways to do keyword research that will help you find new opportunities before your competitors do and better connect with your target audience.
Our Head of Services Lee Wilson runs though the basics of Google Analytics, including how to navigate the interface and understand the various reports.
In this webinar we’ll be showing you some simple steps you can take to optimise your Google My Business page and ensure you provide customers and search engines with your need to know information.
We have put together a list of actions, each one designed to help make your journey through the COVID-19 period easier.
How to identify opportunities that can be used to boost existing content or create new content targeted at the search terms people are searching for.
Recent changes to Google My Businesses due to Coronavirus, plus the best ways to optimise your account and some common issues people are experiencing.