SEO

A quick look at why every marketer should be incorporating Bing in their search marketing strategy in this voice search era.

A look at the importance of structured data when it comes to ensuring that Google displays the content you want it to in the search results.

Find out if your site is one of the 50% that Google has moved to mobile-first indexing, plus tips from Google if you’re running separate desktop and mobile sites.

With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the year ahead, remembering that what worked this time last year isn’t going to get the same kind of results in 2019.

Google employs more than 10,000 Google quality raters around the world, operating in multiple languages. Their job is to rate the quality of pages that appear in search results. Simple, right? In this post, we explain what that means in practice and how it helps us with search engine optimisation.

Featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of bagging that much sought-after featured snippet.

The keyword “not provided” issue in Google Analytics (GA) has been a fairly contentious issue for marketers since 2011. Many are now finding that 90% or more of their traffic is coming from searches that provide no keyword data in GA, which is a problem when it comes to optimising your pages and organic search campaigns. In this article, we’re going to explain what keyword “not provided” means in Google Analytics and how you can work around it.

Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

Things change in the SEO industry on a yearly basis. The fundamentals continue to stay the same. Here’s 10 killer SEO tips to keep you ranking in 2019

It’s important not to neglect your SEO basics. Good SEO still relies on a technically-sound website that Google can access. We asked some of our experts for their advice and tips.

We tested every page of 215 websites to find out how much SEO work is needed on average. Use these numbers to work out how much work your site needs.

First announced in July 2018, Google Signals is the name given to the Google product that enables cross-device reporting and remarketing. Enabling Google Signals allows you to take advantage of new and improved advertising and reporting features across different devices. 

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.

Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.

As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]

Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.

Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]