SEO

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.

Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.

As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]

Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.

Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]

The average click through rate for page one of Google is just under 9%, according to our extensive data analysis. Compare this with 1.4% on page two of the results and 0.47% on page three. Vertical Leap analysed the impressions and clicks of millions of search queries across almost 200 websites to compile stats for […]

In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.

The tech giant is refining the entire process of booking flights and hotels on mobile, allowing users to plan and book the majority of their travel needs from one place: Google Search. Here’s a preview of the new travel experience you should soon start seeing.

It’s fair to say smaller businesses haven’t always had the best relationship with search engine optimisation. No matter how much time and money you invest, there’s always a larger competitor willing to throw more time and money at climbing up the search ranking. Big businesses can pay for enterprise tools, hire the best search marketers […]

Recently, we published an article looking at how you can get more Google Reviews to boost your brand’s reputation and attract more customers. It can feel like a disaster when the first negative review rolls in but this is all a natural part of the process and nothing to fear. In this article, we’re going […]

Google Reviews take away the big business advantage in local SEO by giving brands with the best reputation centre-stage. SMEs have the benefit of being flexible, which makes it easier to create a more personal customer experience and meet the unique needs of individual clients. This is something you should make the most of. The difficult […]

Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.

Local SEO is a craft of its own – if you want your business to appear at the top of Google every time someone searches for your location and industry, you need to master it. In this blog, I will be concentrating on appearing in the actual local/maps listings (as shown below) for the search terms that […]

Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.

In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning of Google’s war against web spam and black-hat SEO – a battle that […]

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]

A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.