SEO

Recent changes to Google My Businesses due to Coronavirus, plus the best ways to optimise your account and some common issues people are experiencing.

Practical tips and advice from industry experts and our own specialists on positive actions marketers can take throughout the Coronavirus period.

How to measure content performance at the awareness, engagement and conversion stages in Google Analytics, Search Console and other popular analytics tools.

A guide on how to update your information in Google My Business including changing your opening hours, editing your description and adding Google Posts.

Here are some practical examples of how to use Google Trends for strategic SEO, content planning and technical SEO. A must-use tool for every marketer!

A look at some of the challenges using the Google Keyword Planner and how marketers can overcome these using additional keyword tools.

A guide to outbound links including why they’re important, if you should ‘nofollow’ them and how they can improve your E-A-T ratings with Google.

Google Trends is a free tool that provides search data for keywords and topics, useful for finding content ideas and measuring interest in your competitors.

The changing role of nofollow links and how Google will read them from March 2020. Plus two new link attributes and what this means for digital marketers.

Four key reasons why you should update old content and a step-by-step guide on how to choose which content to update to get the biggest returns.

Advice from our SEO experts on how to check the quality of your content, how to ensure it follows Google’s E-A-T guidelines and some of our favourite tools.

Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic into paying customers as possible.

Two very quick and easy ways to check if your website has been moved over to mobile-first indexing using Google Search Console and your email account.

A look at the new features in Google’s travel app including the best times to visit places, choosing the best neighbourhoods and personalised results.

Key search marketing trends to have on your radar for 2020, including BERT, Google’s EAT guidelines, voice search, technical SEO and programmatic SEO.

In this free workshop we’ll be looking at how to carry out keyword research, identify content gaps, increase website authority and create a content calendar.

So many benefits of having one agency manage your SEO and PPC including how the data from one can enhance the other yielding better overall ROI.

An up-to-date list of the best tools available in 2020 to help with off-page SEO and link building, including Majestic, Linkclump, SEO quake and Buzzstream.

Everything you need to know about Google’s mobile-first indexing, what to do if your site hasn’t been changed over and answers to the most common questions.

What do you do with your eCommerce site product pages when they’re no longer available? In this article, we explain SEO best practice for taking care of them.