Help for Heroes

  • Skip to section:
  • Intro
  • Summary
  • The challenge
  • What we did
  • Results

Integrated campaign to reach more supporters online

We worked with Help for Heroes to help them make more of their digital marketing campaigns and pinpoint opportunities to reach potential beneficiaries and supporters online. Using our intelligent automation software, Apollo Insights, our SEO, PPC and CRO teams worked together to help them improve the user journey and increase conversions.

Summary

211%
Increase in PPC conversions
28%
Increase in organic conversions
12%
Increase in new organic users

The challenge

The Help for Heroes marketing team approached Vertical Leap to help them make more of their digital marketing campaigns, trying to pinpoint opportunities to reach potential beneficiaries and supporters online.

 

 

Help For Heroes SEO & PPC case study showing their website homepage

Our solution

We worked with them across all of their owned channels. For the website itself, we applied full performance user experience testing to identify barriers to conversion. We also supported their internal design team to create better branded email templates and continue to support with campaign visuals.

We set the search teams to driving more qualified traffic, with Apollo Insights prioritising the most effective opportunities through algorithmic analysis of market demand and behaviours, competitor performance and site health.

Lastly, we built comprehensive reporting for the internal Help for Heroes marketing team, to help them understand their current position and improve their business performance.

Help For Heroes SEO & PPC case study showing ex service men and women

The result

The campaign was a huge success, achieving:

  • 211% increase in PPC conversions
  • 28% increase in organic goal completions
  • 12% increase in new organic users
  • 15% increase in organic mobile users
“We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.”
Help for Heroes
Related case studies
View more