Middlesex University

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  • Intro
  • The challenge
  • What we did
  • Results

Chatbot helps with huge numbers of clearing applications

  • Services involved:
  • Design & Build
  • Conversion Rate Optimisation

Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue and relieved the team of a significant burden of work.

The challenge

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October). They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

Our solution

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).

They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

The result

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).

They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

“Vertical Leap delivered a working chatbot in a very short amount of time – and it did the job very well!”
Middlesex University
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