Middlesex University
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- Intro
- The challenge
- What we did
- Results
Chatbot helps with huge numbers of clearing applications
- Services involved:
- Design & Build Services
- Conversion Rate Optimisation Services
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue and relieved the team of a significant burden of work.
The challenge
The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October). They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.
The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.
Our solution
The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).
They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.
The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.
The result
The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).
They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.
The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.
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