Middlesex University

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  • Intro
  • The challenge
  • What we did
  • Results

Chatbot helps with huge numbers of clearing applications

Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue and relieved the team of a significant burden of work.

The challenge

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October). They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

Middlesex University creative chatbot case study image showing students chatting on university campus

Our solution

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).

They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

Middlesex University creative chatbot case study image showing the chatbot app

The result

The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).

They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.

The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.

“Vertical Leap delivered a working chatbot in a very short amount of time – and it did the job very well!”
Middlesex University
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