How does it work?
We use intelligent automation software to gather a comprehensive data set for your campaigns and carry out in-depth analysis. This is then reviewed by one of our PPC specialists who creates a bespoke audit for you based on the findings.
All of our PPC specialists are AdWords qualified and highly skilled at spotting key areas in campaigns where you can save money and increase campaign efficiency.
If you advertise on other platforms such as eBay, Amazon, Facebook or Microsoft, we can also run an audit on those for you.
What do we check for?
We will generally carry out a PPC audit according to your objectives and/or challenges so that the information we provide you with is as relevant and useful as possible. However, typical checks include:
- Bidding & budgets: Is Google wasting your budget? Are budgets set efficiently? Are your bids too high or too low?
- Targeting: Are you reaching a high quality and relevant audience?
- Ads: Are you making the most of relevant features? Are ads aligned well with keywords?
- Demographic or geographic adjustments: Are they in place and working correctly?
- Automation: Are any rules or scripts in place and working correctly?
Our clients
