Content creation services to drive leads to your business
In today’s world of constant distractions, you have just a few seconds to strike a chord with your prospects before they head off to check out your competitors. So your content needs to be top-notch.
We are a professional, high quality content creation agency. We use SEO best practices, conversion-driven design, extensive keyword research and subject matter experts to develop a coherent content strategy for your business. Using Apollo Insights, we’ll unearth hidden content opportunities that will help you attract more leads and convert them to customers.
How we can help you
- Create SEO-driven content to increase your visibility online
- Create content assets to drive lead generation
- Carry out keyword research
- Fill content gaps on your website
- Optimise and re-purpose under-performing content
Our content creation services
Whether you need to steer prospects towards signing-up for your email list or committing to a purchase, we’ll ensure your content connects with them and inspires action. Each piece of content will constantly reinforce your digital marketing strategy and guide prospects further down the sales funnel.
As an established content creation agency, our experienced writers will create data-driven, SEO-optimised, thought leadership content ready for you to use. We’ll match your content requirements with writers experienced in your niche to ensure that your articles boast credibility, command traffic and convert it to leads.
eBooks & white papers
Our content creation services will help cement your position as an industry authority with in-depth content assets. eBooks and white papers are powerful lead-gen magnets for growing your email list (when offered as gated downloadables) and converting your prospects at lower stages of the sales funnel. Our content team can help you come up with the best topics, carry out research, write and design highly-professional assets and assist with content promotion.
Email marketing copy
Our conversion specialists will help you develop a winning content formula for your onboarding, nurturing or promotion campaigns. With a wealth of data at our fingertips, we’ll use this to produce high-performing email copy to help increase your open rates, click-throughs and overall ROI.
Frequently Asked Questions
Content creation is the strategic production of content that captures the interest of your target audience and encourages them to move further along the buying process. Great content engages, informs and inspires users to take action while equipping them with the knowledge they need to take the next step towards buying from you.
Content has the biggest influence on purchase decisions of all marketing resources. Every web page, product review, promo video and social media post is part of a calculated content strategy that nurtures prospects from showing interest to taking action and completing the purchase. Nothing else helps sell products more than an effective content strategy.
Pretty much, yes. Publishing regular blog content is a huge asset for SEO and it also allows you to address the interests of your target audiences and provide information that helps them to make purchase decisions. Very few businesses can maximise search visibility and online sales without creating regular blog content.
The consumer journey is built around a series of actions and content is the asset that guides prospects from one action to the next. As your target audiences progress along the buying process, their needs and interests change – and it’s your content that addresses these. Between every conversion goal and profitable action, content is the incentive that keeps prospects moving in the right direction.
Yes. Content creation is an ongoing process that builds your search presence, satisfies the changing needs of prospects and takes advantage of new opportunities, as they emerge. Content is the fuel of every marketing strategy, from SEO and social media to email marketing and PPC landing pages.