Evidence-led UX strategy

Evidence-led UX strategy

Successful brands are more than logos, websites or effective marketing campaigns. They deliver memorable and consistent user experience whenever someone comes into contact with them.

At Vertical Leap, we take a comprehensive view of your digital presence to provide a UX strategy based on evidence, not assumption. Using our machine learning software, Apollo Insights, we have access to a wealth of industry data (including your competitors), which means our UX specialists can very quickly see what’s working, what’s not and what can be improved.

How we can help you

How we can help you

Our UX team is made up of branding experts, UX and UI specialists. With this level of expertise under one roof, we can take a holistic view of your current value proposition, iterate and improve it where possible and give you benchmarks that will help you evaluate performance moving forward.

Our UX strategy services

Persona research

Our team will develop data-rich user personas – the exact representations of your ideal buyers with all their needs and preferences accounted for. Having such a comprehensive picture of your audience is critical for establishing design and development priorities. By knowing the differences in your users’ behaviours, you can strategically refocus your product development to better meet the needs of your customers.

User flow diagrams and sitemaps

We’ll help you understand exactly how users move through your digital products and when they experience bottlenecks and inconsistencies. User flow diagrams will be further aligned with your website structure, helping you eliminate unnecessary interaction steps and identify new pages worth creating.

Wireframing and prototyping

We’ll provide you with visual guides for website design to get a sense of how your upgraded digital experience will look and feel. At this stage, together we’ll identify further UX and UI improvements before any element goes into production and run user tests to ensure that your final product meets all your business goals and aligns with user preferences.