Successful brands are more than logos, websites or effective marketing campaigns. They deliver memorable and consistent user experience whenever someone comes into contact with them.
As a passionate UX strategy agency, we take a comprehensive view of your digital presence to provide a UX strategy based on evidence, not assumption. Using our intelligent automation software, Apollo Insights, we have access to a wealth of industry data (including your competitors), which means our UX specialists can very quickly see what’s working, what’s not and what can be improved.
Our UX team is made up of branding experts, UX and UI specialists. With this level of expertise under one roof, we can take a holistic view of your current value proposition, iterate and improve it where possible and give you benchmarks that will help you evaluate performance moving forward.
Our team will develop data-rich user personas – the exact representations of your ideal buyers with all their needs and preferences accounted for. Having such a comprehensive picture of your audience is critical for establishing design and development priorities. By knowing the differences in your users’ behaviours, you can strategically refocus your product development to better meet the needs of your customers.
We’ll help you understand exactly how users move through your digital products and when they experience bottlenecks and inconsistencies. User flow diagrams will be further aligned with your website structure, helping you eliminate unnecessary interaction steps and identify new pages worth creating.
We’ll provide you with visual guides for website design to get a sense of how your upgraded digital experience will look and feel. At this stage, together we’ll identify further UX and UI improvements before any element goes into production and run user tests to ensure that your final product meets all your business goals and aligns with user preferences.
UX strategy is the planning and implementation of UX design principles for achieving the business goals of a company. It aligns objectives with user interactions and creates a roadmap for the ongoing development of user experiences to maximise goal completions through profitable actions.
Some of the best examples of UX strategy are mobile apps that bridge the online and offline world for users. For example, the design journey Airbnb has taken over the years to create a seamless online and offline experience for travellers and property owners alike. The company has refined its platform extensively over the years to simplify almost every task on both sides of the booking – from uploading accommodation pictures and verifying users to planning the next trip.
A UX strategy agency ensures the ongoing development and optimisation of your website aligns with your marketing goals. Business growth relies on users taking valuable actions in greater quantities: purchases, subscriptions, reviews, follow-up purchases, etc. A UX strategy sets out the roadmap for building a user experience that hits your business targets now and in the future.
Yes. Every business should have a UX strategy roadmap outlining the current, next and future steps. This roadmap guides major design and development actions, such as adding new interfaces to your website, expanding into new services or optimising the customer dashboard. Your roadmap can evolve over time and adapt to new business goals but it always keeps your team working towards the next objective.
A digital UX strategy simply refers to a user experience that is entirely digital. For example, a SaaS product that requires no additional hardware could be considered an entirely digital user experience. However, eCommerce websites have a broader user experience that incorporates delivery services, packaging and interactions with the products themselves.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.