Apollo Insights provides Vertical Leap’s customers with competitive advantage. It programmatically identifies threats and opportunities in search marketing campaigns at a scale that would be impossible to achieve manually; and then advises our experts on what to do.
It means we spend more time doing the actual work that will make the difference to your campaigns.
Search marketing requires increasing amounts of data and time-consuming analysis, so much so that it has become too complex to be implemented manually. To overcome that, we developed Apollo Insights to collect every bit of data there is to know about your campaign and analyse it at a scale that is not humanly possible.
Whether it is competitor intelligence, performance forecasting, content gap analysis, keyword research or technical SEO, Apollo provides us with prioritised insights and actions that we would never find ourselves.
More than 15 years and £2M has been invested in the development of Apollo Insights. It performs tens of billions of cross checks and audits every week, algorithmically analysing 5M websites, 500M pages, 40M words and 1.8M social profiles.
That’s why we are confident when we say that it achieves insights at a depth and scale beyond human capability, doing the work previously done by marketing teams and freeing them up to do the more impactful work such as creativity and implementation.