Google Analytics Training

With data now driving every decision we make, having a good understanding of how to use Google Analytics is key for today’s marketer. However, it can be daunting for users and, if incorrectly set up, lead to poor decision making.

We are a certified Google Analytics Partner and offer two courses: Google Analytics for Beginners and Google Analytics Advanced. All of our trainers are Google Analytics qualified; their extensive knowledge has been developed over many years and is kept up to date on a daily basis working on multiple customer accounts at an advanced level.

Our training courses can be delivered either at our offices, a location of your choice or online. You can either join one of the scheduled courses or if there are several of you we can always put on a bespoke session just for your team. The courses typically last 4-5 hours. Contact us on 02392 830281 for if you have any questions. 

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Google Analytics for Beginners

Next course: April 2021 (date TBC) – £160 per person

Our ‘Google Analytics for Beginners’ training course will provide you with a basic knowledge of the main Google Analytics features such as how to create an account, set up goals and campaign tracking and understand basic campaign reports.

The course covers:

• An introduction to Google Analytics and the benefits for your business
• Getting started with Google Analytics (setting up, views, filters etc.)
• Understanding the Google Analytics interface (navigation, finding key data, common actions)
• An introduction to the main report types: Acquisition, behaviour, audience and conversions
• Tracking, reporting and prioritising actions
• Jargon busting tips

What you’ll learn

By the end of this course, you will know how to:

• Navigate Google Analytics with confidence
• Correctly set up your account and dashboards
• Understand audience, acquisition and behaviour reports
• Measure and track campaigns effectively

Course agenda

Part 1: Introduction to Google Analytics

• How Google Analytics works
• How to set up your Google Analytics account
• How to use filters

Part 2: Navigating your way around Google Analytics

• Understanding the overview report
• Diving deeper into full reports
• How to set up personalised dashboards

Part 3: Understanding the basic reports

• Audience reports
• Acquisition reports
• Behaviour reports
• Conversions reports

Part 4: Campaign tracking

• How to track campaigns with the URL builder
• How to set up Goals
• How to measure campaigns

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Google Analytics Advanced

Next course: April 2021 (date TBC) – £160 per person

Our ‘Google Analytics Advanced’ training course has been designed for marketers and analysts who are confident using Google Analytics at a basic level and are looking to gain a more in-depth understanding of the insights Google Analytics can provide. If you’re new to Google Analytics, we would recommend doing our ‘Google Analytics for Beginners’ course before registering for this advanced training.

The course covers:

• Data collection and processing
• Setting up and configuration
• Advanced analysis techniques and tools

What you’ll learn

By the end of this course, you will know how to:

• Configure your Google Analytics account
• Create your own Custom Dimensions and Custom Metrics
• Understand user behaviour with Event Tracking
• Segment and analyse data following expert approaches
• Fully audit your Google Analytics account

Course agenda

Part 1: Data collection and processing

• Applying configuration settings
• Storing data and generating reports
• Creating a measurement plan

Part 2: Setting up data collection and configuration

• Setting up advanced filters
• Creating Custom Dimensions and Custom Metrics
• Using Event Tracking to understand user behaviour

Part 3: Advanced analysis techniques

• Segmenting data for in-depth insight
• Analysing data by audience and channel
• Analysing data using Custom Reports

 

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