Google Analytics Beginners

Google Analytics Beginners Google Analytics Beginners

Professional courses delivered by industry-leading experts

With data now driving every decision we make, having a good understanding of how to use Google Analytics is key for today’s marketer. However, it can be daunting for users and, if incorrectly set up, lead to poor decision making.

We are a certified Google Analytics Partner and offer two courses: Google Analytics for Beginners and Google Analytics Advanced. All of our trainers are Google Analytics qualified; their extensive knowledge has been developed over many years and is kept up to date on a daily basis working on multiple customer accounts at an advanced level.

Our training courses can be delivered either at our offices, a location of your choice or online. You can either join one of the scheduled courses or if there are several of you we can always put on a bespoke session just for your team. The courses typically last 4-5 hours.

The beginners course covers

The beginners course covers

  • An introduction to Google Analytics and its benefits
  • Getting started with Google Analytics (setting up, views, filters etc.)
  • Understanding the Google Analytics interface (navigation, finding key data, common actions)
  • An introduction to the main report types: Acquisition, behaviour, audience and conversions
  • Tracking, reporting and prioritising actions
  • Jargon busting tips
What you'll learn

What you'll learn

By the end of this course, you will know how to:

  • Navigate Google Analytics with confidence
  • Correctly set up your account and dashboards
  • Understand audience, acquisition and behaviour reports
  • Measure and track campaigns effectively

Course agenda

Part 1: Introduction to Google Analytics

  • How Google Analytics works
  • How to set up your Google Analytics account
  • How to use filters

Part 2: Navigating your way around Google Analytics

  • Understanding the overview report
  • Diving deeper into full reports
  • How to set up personalised dashboards

Part 3: Understanding the basic reports

  • Audience reports
  • Acquisition reports
  • Behaviour reports
  • Conversions reports

Part 4: Campaign tracking

  • How to track campaigns with the URL builder
  • How to set up Goals
  • How to measure campaigns
Analytics or data training often starts in such a complicated place, that it excludes those who are starting from scratch. This training excellently shows the basics right from the very beginning, along with useful insights on what the results may mean for you and your business. Since attending the session, I have began to confidently use goals and bespoke dashboards that are now personalised to my needs as a marketer. This course is a must-have for anyone who wants to understand how their site is used, as well as the people who use it.
Kate Blake, Solent Mind

Frequently asked questions

With Google Analytics training, you’ll learn how to measure the performance of websites and optimise them to improve their search ranking and key metrics. Once you complete the course, you’ll know how to navigate Google Analytics, which data to collect for specific scenarios and how to extract meaningful insights that allow you to improve the performance of your website and make smarter business decisions.

Yes, having Google Analytics expertise is valuable to any business with an online presence so having these skills will help your job prospects. This training also opens the door to further learning and new career paths across a variety of disciplines, ranging from search engine optimisation (SEO) and business analytics to data science and almost every marketing role.

We offer an advanced Google Analytics course, which is perfect if you’ve already got a solid grip of the basics and want to take that next step towards becoming a Google Analytics expert. We also have a Google Analytics for Beginners course that will give you the skills you need to take our more advanced course.

Absolutely. If you’re running an online business, Google Analytics is the first tool you should learn. Even with a basic understanding, you can see where visitors come from and how they interact with your site. This helps you gauge the effectiveness of your marketing strategies and optimise your website to maximise conversion rates.

Google provides free courses for Google Analytics, which you can complete online by yourself. With our course, you’ll be learning from certified Google Analytics experts who explain everything in more detail, answer your questions and offer advice for how to expand your skills further.