eCommerce PPC

High-performing PPC for eCommerce companies

High-performing PPC for eCommerce companies

Running PPC for eCommerce is the perfect way to get your business in front of shoppers. It means you can be visible when they’re searching using keywords like ‘buy’ and ‘order’. These can be tough to rank for as a multi-brand business.
Our eCommerce team is highly skilled at eCommerce PPC management. We are a trusted eCommerce PPC agency and a Google Premier Partner. We are also certified partners with Microsoft, Amazon and Facebook. Whatever your PPC challenge, we will help you increase sales whilst minimising wasted spend across all your campaigns.
Vertical Leap Google reviews

4.9★★★★★ from over 110 Google reviews

Our aim is always to deliver the best eCommerce PPC services in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.

So whether you’re a small online shop or an international eCommerce business, we promise to drive the biggest possible return for your eCommerce PPC spend. We’ll ensure your products are visibile when potential customers are searching online and drive sales to your business.

Selling garden furniture online with PPC

1530% return on ad spend for garden retailer

Lazy Susan is a high-end garden furniture retailer. They approached us to improve the performance of their PPC campaigns – this started off as getting the foundations of the account in order, then once the account was in good health, we’ve since been able to grow the campaigns even further by implementing call tracking, optimising their feeds and pulling revenue data into their Google Ads and Microsoft Ads accounts.

We increased revenue and return on ad spend (ROAS) by 23% and 24% respectively in the first year. We then increased this further in our second year by 196% for revenue and 79% for ROAS to an incredible 1,530%.


Benefits of PPC for eCommerce

Benefits of PPC for eCommerce

  • PPC traffic has a 50% higher conversion rate than organic traffic – on average, businesses make £2 for every £1 spent on PPC.
  • You can learn a lot from scrutinising your PPC data, which you can then apply to your wider search campaigns.
  • PPC can drive traffic and conversions in the short-term, as well as become a long-term scalable solution for driving even more traffic to key products.

Our eCommerce PPC management services

Audience and keyword research

With the help of Apollo Insights, our intelligent automation software, we can collate and analyse huge amounts of data. We use it to develop comprehensive audience profiles and set up targeting campaigns. We can also pinpoint the most valuable keywords to pursue.

Managed eCommerce PPC services

Once we have a thorough understanding of your business data and goals, our specialists develop the optimal path for meeting those goals. We can suggest the best ad formats and the best platforms to pursue, run test cases and report on all the results.

Constant analysis and optimisation

Successful PPC for eCommerce requires on-going management and optimisation. Our eCommerce PPC management team will always be active in the background, adjusting your campaigns as new performance data becomes available. Every penny from your budget will be made to work as hard as possible.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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Frequently Asked Questions

Amazon Advertising and Google Shopping campaigns are the big names in eCommerce advertising. They specialise in targeting shoppers who are ready to buy now. They are also effective at capturing leads during earlier stages of the buying process. So you can also target people when they are researching, comparing and browsing.

Advertising costs vary for every business. There’s no reason eCommerce PPC services should be more expensive than other industries. If you have a large website, campaign management is more complex. However, eCommerce CPCs and CPAs are generally among the lowest.

To calculate the ROI of your eCommerce PPC strategy, you divide the revenue generated by your campaigns by the money spent on them. Then multiply the result by 100% (ROI = revenue / spend x 100%). Calculating ROI at the campaign and ad group level is more complex because users can interact with many ads before taking action. So you need an attribution system that passes credit to each interaction.

First, we identify your goals and the best advertising platforms for achieving them. Then, we develop an eCommerce PPC strategy that covers the entire customer cycle, from the first search to the sale on your website. We manage a system of lead generation, lead nurturing and conversion optimisation. This will increase the volume of potential customers and sales.

Yes, the vast majority of online shops should run PPC ads. Purchase intent on eCommerce platforms is high and costs are relatively low. This makes them an attractive marketing option. No other channel cuts the queue to the very end of the buying process like eCommerce PPC networks. Every online store with an advertising budget should test-run some campaigns.

The challenges of PPC for eCommerce vary from one platform to the next but scale is a common issue for large retailers. Managing large product fees, complex websites and campaigns structures is a challenge. However, automation helps solve a lot of these problems.
Shifting consumer trends and competition are two other common challenges for retailers. We solve these by using big data to track (and predict) trends. This allows us to pre-emptively optimise campaigns. For example, increasing bids ahead of demand surges to maximise visibility and profit ahead of your competitors.