eCommerce PPC

High-performing PPC for eCommerce companies

High-performing PPC for eCommerce companies

Running PPC for eCommerce is the perfect way to get your business in front of customers conducting highly-commercial searches with “buy”, “order” and “purchase” keywords – the ones that are tough to rank for as a multi-brand business.

Our eCommerce team is highly skilled at eCommerce PPC management, whether you’re at the start of your PPC journey or want to optimise large scale campaigns for maximum return-on-ad-spend. As a trusted eCommerce PPC agency and certified partners with Google, Microsoft, Amazon and Facebook, we will help you increase sales whilst minimising wasted spend across all of your campaigns.

Benefits of PPC for eCommerce

Benefits of PPC for eCommerce

  • PPC traffic has a 50% higher conversion rate than organic traffic – on average, businesses make £2 for every £1 spent on PPC.
  • You can learn a lot from scrutinising your PPC data, which you can then apply to your wider search campaigns.
  • PPC can drive traffic and conversions in the short-term, as well as become a long-term scalable solution for driving even more traffic to key products.

Our eCommerce PPC management services

Audience and keyword research

With the help of Apollo Insights, our proprietary machine learning software, we are able to collate and analyse huge amounts of data and use it to develop comprehensive audience profiles, set up granular targeting campaigns and pinpoint the most valuable keywords to pursue.

Managed eCommerce PPC services

Once we have a thorough understanding of your business data and goals, our specialists develop the optimal path for meeting those goals. We can suggest the best ad formats and the best platforms to pursue, run test cases and report on all the results.

Constant analysis and optimisation

Successful PPC for eCommerce requires on-going management and optimisation. Our eCommerce PPC management team will be constantly active in the background, adjusting your campaigns as new performance data becomes available. Every penny from your budget will be made to work as hard as possible.