Running PPC ads for eCommerce is the perfect way to get your business in front of customers conducting highly-commercial searches with “buy”, “order” and “purchase” keywords – the ones that are tough to rank for as a multi-brand business.
Our eCommerce team is highly skilled at managing PPC campaigns, whether you’re at the start of your PPC journey or want to optimise large scale campaigns for maximum return-on-ad-spend.
Audience and keyword research
With the help of Apollo Insights, our proprietary machine learning software, we are able to collate and analyse huge amounts of data and use it to develop comprehensive audience profiles, set up granular targeting campaigns and pinpoint the most valuable keywords to pursue.
Managed advertising services
Once we have a thorough understanding of your business data and goals, our specialists develop the optimal path for meeting those goals. We can suggest the best ad formats and the best platforms to pursue, run test cases and report on all the results.
Constant analysis and optimisation
Successful eCommerce PPC requires on-going management and optimisation. Our PPC team will be constantly active in the background, adjusting your campaigns as new performance data becomes available. Every penny from your budget will be made to work as hard as possible.