High-performing PPC for eCommerce companies
4.9★★★★★ from over 110 Google reviews
Our aim is always to deliver the best eCommerce PPC services in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.
So whether you’re a small online shop or an international eCommerce business, we promise to drive the biggest possible return for your eCommerce PPC spend. We’ll ensure your products are visibile when potential customers are searching online and drive sales to your business.
1530% return on ad spend for garden retailer
Lazy Susan is a high-end garden furniture retailer. They approached us to improve the performance of their PPC campaigns – this started off as getting the foundations of the account in order, then once the account was in good health, we’ve since been able to grow the campaigns even further by implementing call tracking, optimising their feeds and pulling revenue data into their Google Ads and Microsoft Ads accounts.
We increased revenue and return on ad spend (ROAS) by 23% and 24% respectively in the first year. We then increased this further in our second year by 196% for revenue and 79% for ROAS to an incredible 1,530%.
Benefits of PPC for eCommerce
- PPC traffic has a 50% higher conversion rate than organic traffic – on average, businesses make £2 for every £1 spent on PPC.
- You can learn a lot from scrutinising your PPC data, which you can then apply to your wider search campaigns.
- PPC can drive traffic and conversions in the short-term, as well as become a long-term scalable solution for driving even more traffic to key products.
Our eCommerce PPC management services
Audience and keyword research
With the help of Apollo Insights, our intelligent automation software, we can collate and analyse huge amounts of data. We use it to develop comprehensive audience profiles and set up targeting campaigns. We can also pinpoint the most valuable keywords to pursue.
Managed eCommerce PPC services
Once we have a thorough understanding of your business data and goals, our specialists develop the optimal path for meeting those goals. We can suggest the best ad formats and the best platforms to pursue, run test cases and report on all the results.
Constant analysis and optimisation
Frequently Asked Questions
Amazon Advertising and Google Shopping campaigns are the big names in eCommerce advertising. They specialise in targeting shoppers who are ready to buy now. They are also effective at capturing leads during earlier stages of the buying process. So you can also target people when they are researching, comparing and browsing.
Advertising costs vary for every business. There’s no reason eCommerce PPC services should be more expensive than other industries. If you have a large website, campaign management is more complex. However, eCommerce CPCs and CPAs are generally among the lowest.
To calculate the ROI of your eCommerce PPC strategy, you divide the revenue generated by your campaigns by the money spent on them. Then multiply the result by 100% (ROI = revenue / spend x 100%). Calculating ROI at the campaign and ad group level is more complex because users can interact with many ads before taking action. So you need an attribution system that passes credit to each interaction.
First, we identify your goals and the best advertising platforms for achieving them. Then, we develop an eCommerce PPC strategy that covers the entire customer cycle, from the first search to the sale on your website. We manage a system of lead generation, lead nurturing and conversion optimisation. This will increase the volume of potential customers and sales.
Yes, the vast majority of online shops should run PPC ads. Purchase intent on eCommerce platforms is high and costs are relatively low. This makes them an attractive marketing option. No other channel cuts the queue to the very end of the buying process like eCommerce PPC networks. Every online store with an advertising budget should test-run some campaigns.