Google Ads (formerly Google AdWords) attracts £30 to £40 million a year from its biggest advertisers so it’s clear to see that it gets results. It delivers measurable ROI, offers good conversion rates and every penny can be attributed to a particular action. Benefits include:
As a Google Premier Partner, Google recognises us as an agency that manages a substantial portfolio of advertising campaigns and delivers great results for our customers.
We are required to maintain additional certification requirements and receive increased support from Google. All of our PPC experts are Google Ads qualified.
We have a large team of PPC experts in-house who are highly skilled at managing the whole suite of Google Ads products, including Google Search Ads, display, YouTube, Customer Match, remarketing and Google Shopping.
With our machine-learning software, Apollo Insights, our PPC specialists and data scientists are able to collate enormous amounts of industry data, analyse the purchasing behaviours of your audience and identify the types of information and advertising your audience values most. All of this provides the initial research that will drive decisions about your ad campaign – targeting the right people at the right time in the right places.
Once we have gathered and analysed the data, we are ready to craft compelling copy and imagery that will inspire action. We’ll work with you to create strap lines, text, visuals and anything else that our research has demonstrated will engage the targeted segments of your audience.
Our Google Ads specialists will fully manage your campaigns, optimising the entire user journey to increase conversions wherever possible. They will expertly manage your media spend to ensure you get the most out of your budget and ensure your conversion tracking is all set up correctly.
Using Google Analytics and our own data tools, we constantly track metrics such as audience response, customer conversions, the movement of first-time visitors into your sales funnel, the success of re-targeting efforts and so on. This is a never-ending exercise, constantly tweaking your campaigns so that your investment is always fully optimised and successfully meeting your conversion, revenue and business objectives.