Google Ads

Maximise your visibility online

Maximise your visibility online

Google Ads (formerly Google AdWords) delivers measurable ROI and offers good conversion rates. Every penny can be attributed to a particular action. Benefits include:
  • Ultra-specific keyword match types
  • Sharp audience profiling
  • Higher visibility in search results
We are a certified Google Ads agency offering a full Google Ads management service. This includes Search, Shopping, Display, App and Video campaigns.
Google Premier Partner

Google Premier Partner

We are a Google Premier Partner. Google recognises us as a reputable Google Ads agency that manages a substantial portfolio of advertising campaigns and delivers great results for our customers.
 
We are required to maintain additional certification requirements and receive increased support from Google. All our PPC experts are Google Ads qualified.

Our Google Ads management services

We have a large team of PPC experts in-house. They are highly skilled at managing the whole suite of Google Ads products, including Google Search Ads, display, YouTube, Customer Match, remarketing and Google Shopping.

Audience research

With our software, Apollo Insights, our PPC specialists and data scientists are able to collate huge amounts of industry data. We can analyse the purchasing behaviours of your audience and identify the types of content your audience likes. This data drives the decisions about your Google Ads PPC campaigns. It means we can target the right people at the right time in the right places.

Messaging

Once we have gathered and analysed the data, we are ready to craft compelling copy and imagery that will inspire action. We’ll work with you to create straplines, text and visuals that will engage your target audience.

Campaign management

Our Google Ads management services will ensure your campaigns are fully optimised throughout the entire user journey. Our aim is aways to increase conversions wherever possible. We will manage your media spend to ensure you get the most out of your budget. We’ll also ensure that conversion tracking is all set up correctly.

On-going optimisation

We use Google Analytics and our own data tools to track metrics. These might include customer conversions, the movement of first-time visitors into your sales funnel or the success of re-targeting efforts. This is a never-ending exercise. We are constantly tweaking your campaigns so that your investment is optimised and meets your objectives.

Frequently Asked Questions

If you want to maximise the performance of your Google Ads strategy, a specialist Google Ads agency will help you get the most from your budget. At Vertical Leap, we use big data and machine learning to optimise campaigns. This allows us to adjust bids in real-time and discover new keywords as they emerge. We can then take advantage of opportunities before your rivals. This means we spend less time on repetitive tasks and more time getting results, which passes the time and cost savings on to you.

Google Ads is a PPC network that places ads across Search, the Display network and other Google properties (YouTube, Gmail, Google Shopping, etc.). For Search campaigns, you bid on keywords to generate traffic for landing pages. You can also use remarketing campaigns to show display ads to users that don’t convert on the first visit.

Google rebranded its advertising platform in 2018, changing the name from AdWords to Google Ads. The move was part of a wider rebranding effort of Google’s full range of advertising and marketing products. The aim was to simplify its range and place greater emphasis on the Google brand name.

Google Ads is one of the more expensive platforms in terms of cost-per-click. However, you have to be careful about using cost-per-click as a measure of expense. By targeting keywords, you can pinpoint high-intent users who are about to make the purchase and achieve higher ROIs. This means you can often make more from Google Ads than the equivalent spend on other platforms.

While there’s no minimum daily budget for Google Ads, you really need to spend a minimum of £50 per day to maintain consistent results. Keep in mind that an effective Google Ads strategy will make you more than you spend so think of it as an investment, not an expense.

Google Ads can start generating traffic from day one and effective campaigns could start converting within the first few weeks. However, to get an accurate picture of what Google Ads can do for your business, you should run and optimise campaigns for a good 3-6 months. You should be generating a profit by this time.

Google Ads management handles your entire PPC strategy on Google Ads. This ranges from campaign research and development to ongoing optimisation. We’ll carry out all your keyword research, ad creation and campaign management. We’ll also optimise your landing pages to maximise conversions and ROI.