LinkedIn Advertising

LinkedIn Ads management to help you increase leads

LinkedIn Ads management to help you increase leads

With over 380 million users, LinkedIn advertising is very effective for connecting with professionals at all levels. 78% of marketers agree that LinkedIn is the most effective social platform for B2B content marketing. This is due to the often-long buying cycles in B2B. With LinkedIn, you can organise sequential ad campaigns, tackling different groups of leads at different stages of their journey to help move them further down the funnel.
 
As a certified LinkedIn advertising agency, we can help you run successful LinkedIn campaigns. We’ll help you engage your audience, drive awareness and increase leads.
How we can help you

How we can help you

As a LinkedIn advertising agency trusted by many companies over the years, we have heaps of experience when it comes to making sure your LinkedIn advertising is a success. We can:

  • Run highly efficient campaigns with optimised daily budgets.
  • Achieve very precise targeting, combining many different parameters to narrow down your targeting choice.
  • Accurately attribute your leads.
  • Maximise your return on ad spend.

Our LinkedIn Ads management services

Acute targeting

Using our software, Apollo Insights, we can identify the most promising micro-niches to target with the right message at the right stage of their journey. Our objective is always to generate relevant, warm leads to your business, without exceeding your budgets.

Extensive industry research

Before we run any campaigns, we will research your industry and analyse data about your competition. We’ll refine your unique selling proposition and split-test different copies with selected demographics.

In-depth monitoring & adjustments

Your dedicated campaign manager will keep a close eye on how your ads are performing and continuously tweak your campaign settings to help you meet your goals.

Frequently Asked Questions

LinkedIn is a powerful advertising platform but it’s unlike any other PPC network currently available. The platform has also changed a lot in recent years, especially since the Microsoft buyout. As a result, it’s recommended to work with a specialist LinkedIn advertising agency to get the best possible results on this channel.

While LinkedIn advertising has a reputation for being expensive, the cost of LinkedIn Ads management is comparable with other PPC channels. Part of this is due to the network’s unique objective-based billing model that charges for goal competitions. Campaign management is also streamlined with LinkedIn’s B2B focus and the platform’s targeting options.

LinkedIn advertising has some of the highest CPCs among the major advertising platforms but it also gives you the ability to target big spenders. With LinkedIn, you can pinpoint specific companies, business sizes, budgets and high-value deals. With the right campaign settings, you can ensure every ad impression is a business opportunity and target deals that generate enough revenue to hit the most ambitious ROI targets.

You should use LinkedIn Ads if you provide B2B services/products. Also if you’re engaged in account-based marketing (ABM) where you specify target companies to engage with. LinkedIn advertising is effective for building brand awareness, establishing yourself as an authority in your industry and recruiting talent.

For B2B advertising, LinkedIn is the only platform that connects you with individuals. This allows you to target business decision-makers at companies you’d like to become customers. LinkedIn allows you to show ads to specific companies and individuals at those companies. These might be CEOs, stakeholders and the buyers who sign-off purchase decisions.