Meta Ads

In the early days of paid social, networks like Facebook were most suitable for goals like brand awareness and bottom-of-the-funnel leads. However, the rise of social commerce, social search and new user habits gives you influence throughout the whole customer journey.

• Reach: Meta ads connects you with 4 billion people across Facebook, Instagram and its other core products – the largest online audience, covering almost every consumer age group.
• Targeting: Meta’s sophisticated targeting system helps you reach people interested in your brand, products or services.
• Discovery: Facebook and Instagram are the biggest brand discovery platforms of our times – and Meta ads helps you maximise visibility across both.
• Engagement: Meta’s ecosystem allows you to engage with prospects throughout the customer journey – from discovery to social selling and customer support.
• Conversions: With proper campaign setup and optimisation, you can convert attention and social engagement into revenue.

With the right campaigns, you can capture leads at the earliest stage of the buying cycle, nurture prospects to their first conversion and engage them through repeat purchase cycles.

1. Reach the people most important to your business

Reaching the right people is your first objective with Meta advertising. It doesn’t matter how compelling your ads are if you’re showing them to the wrong audience. Campaign targeting is key to reaching the most important people to your business. This starts with knowing your audience, which platforms they use (Facebook, Instagram, etc.) and how they interact with different types of content. This tells you which campaign goal to select and which platforms/placements to target. Then, you can refine targeting settings at the campaign level to filter out irrelevant audiences.

2. Capture attention during the moments that matter

Visibility is one thing, but simply being seen doesn’t convince people to buy. You need to capture your audience’s attention by cutting through the noise and endless messages they see online. People’s priorities change as they move along the consumer journey. Understanding what your audience needs each step of the customer cycle is integral to capturing their attention during the moments that matter. These insights help you create the perfect ad messages, in the ideal format – and show them in the most effective placements.

3. Turn attention into leads and sales

Capturing the attention of your target audience at the key moments is half the battle. The other half is turning their attention into leads, sales and other conversion actions that drive revenue. By mapping campaigns throughout the consumer journey, we can gauge where any given audience is in relation to the next conversion goal. From here, we can create custom audiences to continue reaching prospects and nudge them towards the next conversion goal. We can strategically ramp up motivation with new interactions and create retargeting campaigns to re-engage previous website visitors and customers.