A quick overview of the average cost per click on Facebook and the various factors that affect the cost of advertising on Facebook.
The first thing you probably want to know before you advertise on Facebook is how much it’s all going to cost you. It’s a fair question, but a tricky one to answer. In theory, you can advertise on Facebook with any budget but you’re not going to get particularly great results by spending a few quid every day.
To put things into perspective,
let’s look at how much each click is going to cost you.
According to data
from HubSpot and nanigans, the average cost per click (CPC) for Facebook
advertisers in the UK is $1.04 or roughly £0.79.
A separate study from AdEspresso
suggests this is just over the global average of $0.97 and just under the price
advertisers in the US are paying per click ($0.10).
CPCs also vary across different industries – it’s notably cheaper to advertise apparel on the network than financial services, for example.
The graphic above from WordStream is based on US data but it gives you a rough idea of benchmarks across industries.
Average CPCs give you a ballpark figure but we’re not suggesting this is what you should aim for. You want to do better than average and there are numerous other factors that affect the cost of advertising on Facebook such as:
The better your Facebook advertising campaigns perform, the cheaper they’ll generally become. Highly-clickable, relevant ads are the most important factor in driving down the cost of Facebook advertising. But don’t get too caught up in how much you’re spending when you start to advertise on Facebook; how much profit you’re making from it is far more important.
For an in depth guide on Facebook advertising, visit How to advertise on Facebook or if you’d like to chat to our Facebook advertising team, contact us on 02392 830281 or firstname.lastname@example.org.
James is Head of PPC at Vertical Leap - he joined us in 2012 and has over 20 years' experience working in digital marketing. His areas of specialism are paid search, Google Shopping and eCommerce PPC. Outside of work he enjoys fishing, camping and motorbiking.
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