Microsoft Ads

Microsoft advertising services to reach untapped audiences

Microsoft advertising services to reach untapped audiences

Microsoft Ads’ (also known as Bing Ads) market share is often underestimated. 7% of searches conducted in the UK are completed through Microsoft Ads and in the US that number grows to 33%. With Microsoft Ads, you can reach untapped audiences and gain traction in areas your competitors haven’t yet bothered to explore.
As a certified Microsoft Ads Agency, we are highly skilled at helping companies generate leads and maximise ROI from their Bing pay per click management.
Vertical Leap is a 2023 Microsoft Advertising Partner

Microsoft Advertising Partner

We are an accredited Microsoft Ads agency. This means we are recognised for our high level of competency in helping our customers exceed their goals. We have access to the Microsoft community and technical experts. This ensures our PPC specialists are always up to speed with the latest platform developments in Bing pay per click management.

Benefits of Microsoft Ads

Benefits of Microsoft Ads

  • Often less expensive than Google. Keyword bids tend to be lower, averaging at 33.5% cheaper (cost per click).
  • Great targeting options based on device type and OS. Unlike Google Ads, it allows you to opt out of desktop advertisements if you just want to target mobile users.
  • Granular control by allowing adjustments at ‘ad group’ level e.g. you can assign different ad campaigns to different time zones.
  • Microsoft users tend to be more engaged. In the automotive industry, for instance, users arriving from Microsoft Ads convert at 10%-56% higher rates than those from Google ads.
Selling garden furniture online with PPC

1530% return on ad spend for garden retailer

Lazy Susan is a high-end garden furniture retailer. They approached us to improve the performance of their PPC campaigns – this started off as getting the foundations of the account in order, then once the account was in good health, we’ve since been able to grow the campaigns even further by implementing call tracking, optimising their feeds and pulling revenue data into their Google Ads and Microsoft Ads accounts.

We increased revenue and return on ad spend (ROAS) by 23% and 24% respectively in the first year. We then increased this further in our second year by 196% for revenue and 79% for ROAS to an incredible 1,530%.

Our Bing pay per click management services

PPC campaign analysis

We will conduct a full analysis of your current Microsoft Ads campaigns. We’ll provide you with a comprehensive report, as well as information on what changes we can make that will add the most value.

Advertising text

We can provide compelling advertising copy to grab the attention of potential customers. We have a team of experienced copywriters who can create ads that will improve your click-through rates.

Keyword selection

We can help you identify the keywords that are most likely to attract interested customers. We’ll also ensure that you’re not wasting spend on poor-performing keywords.

Management & analytics

Microsoft Ads requires constant monitoring and adjustment based on data analysis. We will track your campaign performance and make changes when they are most likely to be effective. We will provide you with regular updates and reports on your campaign performance.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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Frequently Asked Questions

Vertical Leap is a certified Microsoft Ads agency. This means we’re recognised for providing the highest quality of paid advertising services on the platform. Microsoft Ads are very similar to Google Ads but there are important differences. A Microsoft Ads agency will know how to manage these for you to get the best results.

Yes, Vertical Leap provides complete Microsoft Ads PPC management services. We recommend that any business advertising on Google Ads also runs ads on Microsoft. This helps to maximise your visibility online. Google may be the top search engine in the UK but 500+ million users is an audience no business should ignore.

There’s no minimum budget for running a campaign on Microsoft Advertising. Most companies need to spend £500-£800 per month to get any results though. Monthly budgets can reach the tens or hundreds of thousands for larger companies.

Cost-per-click on Microsoft Ads is generally cheaper for the same keywords. Click-through-rates and conversions tend to be higher in Google Ads.

Bing (the name previously given to the Microsoft search engine) accounts for 20.5% of UK searches performed on PCs. There are 478 million monthly searches and 19 million unique users. These figures are published on the Microsoft Advertising website. Data from StatCounter shows that Bing had a 10.55% of search market share in the UK by February 2021 on desktop and 4.91% when including mobile. However, the total number of users increases as you include more device types.