Twitter users are reportedly 31% more likely to be the first to buy new products compared to the online population elsewhere, and two-thirds of Twitter users influence the purchases of family and friends. With stats like that, Twitter is definitely worth considering when it comes to social media advertising. One of the benefits of Twitter advertising is that you only pay for performance ie. when someone takes the action you want them to take, so it can be a great tool for cost-effective lead generation.
As a credible and widely-trusted Twitter advertising agency, we can help you optimise your exposure on Twitter, generate high-quality leads and maximise your return from every penny spent.
Established in 2001, we have plenty of experience when it comes to helping companies optimise their Twitter marketing campaigns. Our Twitter marketing services will help you:
Using our intelligent automation software, Apollo Insights, we can analyse millions of conversations to discover hidden insights your competitors have probably failed to spot. We can also help you understand what your target audience says about competitors’ offers and how your share of voice benchmarks against other brands.
We will tap into different micro-segments and learn about their needs, preferences and behaviours. We’ll help you discover new markets that matter to your brand, gather meticulous insights to improve your customer profiles and use that data to create high-performing advertising campaigns.
As an open and transparent Twitter advertising agency, we’ll regularly provide up-to-date information on your campaign performance. We constantly apply foresight data to adjust your bidding strategy, improve targeting and align your campaigns to your business goals. This means we’re only spending your budget on ads that get tangible results.
If you’re looking to appoint a Twitter advertising agency, look for a reputable PPC agency that has accreditations with the main platforms (Google, Microsoft, Facebook, Amazon etc) – there isn’t a Twitter accreditation but at least you’ll know they work to certain quality standards if they have the other certifications. Ask for case studies showing how their Twitter marketing services have helped other companies achieve their objectives, and also ask to put a performance road map in place to monitor progress.
Twitter Ads is a social advertising platform for promoting brands, services, products and content to 330+ million active users. Twitter is a conversational network where people engage with news, events and discussions in real-time. This makes it the ideal platform for brands that want to engage with prospects directly and establish meaningful connections.
The real-time, conversational nature of Twitter means users are active and highly engaged. If you want to interact with your audience directly, this is the network to advertise on. It’s particularly effective for promoting content that sparks discussion, such as studies and surveys, and keeping audiences up to date with events like new product releases or job vacancies.
Twitter runs on a billable actions system, which means you pay when users take valuable action – whether that’s clicking through to your website, engaging with your content or following your account. The cost varies for different actions and also depends on your ad format, target audience, ad quality and your maximum bid.
Yes. Twitter is a great place to advertise your business but you have to produce the right kind of content and understand how to engage with audiences on the network. Twitter is ideal for sharing insights, making announcements and starting or participating in discussions. You need to be active, publish regularly and keep your audience engaged with non-promoted posts alongside your ads. Twitter is one of the few networks where you can still build organic visibility, which benefits your advertising strategy and content marketing efforts.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.