71% of consumers visit search engines to discover new products, brands and services, and 90% report using search engines at every stage of their buying journey. If your eCommerce SEO is under-performing, you are missing out on significant revenue opportunities.
At Vertical Leap, our eCommerce SEO specialists are highly skilled at capturing those searchers through content marketing, uncovering untapped keyword opportunities and moving shoppers further down the sales funnel towards purchase.
Apollo Insights, our proprietary machine learning platform, collates significant amounts of data from your industry so that you can benchmark yourself against your competitors across several metrics.
Data-powered keyword strategy
After assessing your challenges and objectives, we’ll work with you to create a comprehensive list of keyword opportunities. Whether you want to increase your visibility locally or secure your brand a more prominent position internationally, we’ll ensure your keyword strategy works hard to drive more traffic to your website which converts into paying customers.
We will advise how your keyword strategy should be applied to your website content, for example, any content gaps that need addressing or new assets you should create. We also have a technical team with extensive expertise in eCommerce who will ensure your pages are technically healthy and can be easily accessed by the search engines.
eCommerce link building
We practice ethical link building, acquiring high-value links consistently overtime. We know from experience that this is the most effective way to develop a link building strategy that will have the biggest impact on your SEO over time.
From awareness through to consideration and purchase, we can create new content assets for each stage of your customers’ buying journey. This will help you increase your visibility for a multitude of queries, attract more high-quality links organically and pursue dormant opportunities your competitors have failed to spot.
When consumers are looking to buy a new product, they turn to search engines like Google or marketplaces like Amazon. However, most people don’t decide to buy products on the spot. Purchase decisions typically involve research, comparisons, reviews and a sequence of online interactions. For eCommerce brands, SEO is a key strategy for capturing leads during the research stages of the consumer journey and influencing the purchase decisions they make.
eCommerce SEO makes your online store more discoverable to people on search engines. By targeting users across the entire consumer journey, you can introduce your brand to new people, help them make purchase decisions and encourage them to buy from your site – for example, imagine someone looking for advice on “the best winter hiking shoes”.
Technical SEO is also crucial for eCommerce websites to ensure your pages rank correctly and your priority pages rank highest. Page performance plays a key role in your search ranking, too, which means there’s a strong emphasis on loading times, image optimisation and UX design to give every page the best chance in organic search.
There’s no fixed fee for search engine optimisation but SEO is widely regarded as the most cost-effective digital marketing strategy. Costs can be quite low to get your content ranking in search engines and if you continue to invest on a monthly basis, momentum will build over time and the long-term returns can be significant.
eCommerce SEO will bring more visitors to your website and increase the number of opportunities you have to sell products. By targeting users at the earlier stages of the consumer journey, you can also build a relationship that encourages them to buy from you when the time is right – instead of going to one of your rivals.
Page performance is an important element of eCommerce SEO, too, and optimising your pages has a direct impact on conversion rates.