eCommerce SEO

eCommerce SEO to help you sell more online

eCommerce SEO to help you sell more online

71% of consumers visit search engines to discover new products, brands and services. 90% report using search engines at every stage of their buying journey. If your eCommerce SEO is under-performing, you are missing out on huge revenue opportunities. This is where an eCommerce SEO agency can help.
 
At Vertical Leap, we specialise in eCommerce SEO for companies of all sizes across all industry sectors. Our eCommerce SEO services will help you capture shoppers through content marketing. And we’ll discover keyword opportunities to move shoppers along the sales funnel.

Our eCommerce SEO services

Industry analysis

Our software, Apollo Insights, collates significant amounts of data from your industry. This helps you benchmark yourself against your competitors across several metrics.

Data-powered keyword strategy

After assessing your challenges and objectives, we’ll work with you to create a list of keyword opportunities. Do you want to increase your visibility in the local area? Or raise awareness across the world? We’ll ensure your keyword strategy drives more traffic to your website and converts to customers.

On-page optimisation

We will tell you how to apply your keyword strategy to your website content. For example, any content gaps that need addressing or new assets you should create. We also have a technical team with extensive expertise in SEO for eCommerce. They will ensure your pages are technically healthy and that the search engines can access them.

eCommerce link building

As part of our eCommerce SEO services, we carry out ethical link building. The aim to always to get high-value links consistently overtime. We know from experience that this is the most effective way to develop a link building strategy that will have the biggest impact on your SEO over time.

Content marketing

Our eCommerce SEO agency can create content for each stage of your customers’ buying journey. This will help you increase your visibility for lots of queries. You will attract more high-quality links and discover opportunities your competitors have failed to spot.

Frequently asked questions

A good eCommerce SEO agency will be partners with Amazon, Facebook and Microsoft. They should also be a Google Premier Partner. This shows they have a proven track record of delivering high quality eCommerce SEO campaigns. They will be able to prove success using tools such as Google Shopping, YouTube and Amazon Ads. They should also show how they optimise feeds and grow accounts profitably.  If you are thinking of appointing an eCommerce SEO agency, make sure you ask for creds in these areas.

SEO for eCommerce optimises online stores. This helps them rank in organic search and prevents technical issues from harming visibility. eCommerce websites are the most challenging to optimise due to the high volume of pages. Plus Google is strict when it comes to websites asking users to spend money.

Technical SEO is a challenge with eCommerce websites. Product pages, in particular, need a lot of attention. You need high-quality images but you also have to optimise for loading times. Every page needs unique content to help users make decisions and avoid duplication issues. You have to be careful with interactive elements like shopping cart widgets. The JavaScript code they rely on can put a strain on browsers and loading times.

This depends on the size of your website and the biggest factor is the range of products you sell. Optimising an online store that sells 12 products is easier than one selling lots of products across many categories. The best way to optimise an eCommerce website is to get everything right during the development phase. Optimising a live website is much more complex. You’ll need to start by running an SEO audit to identify any technical issues that need fixing and determine the cost.

As an online retailer, selling products is your priority. People can’t buy from you if they don’t know you exist. So the first goal is to ensure your website ranks for the keywords your target customers are using. The second is to optimise the on-page experience to prevent usability issues, such as slow loading times, from getting in the way of sales.