With a 500% growth in “near me” mobile searches in the last two years, businesses simply cannot afford to ignore local SEO. Local SEO isn’t just for smaller businesses either – no matter how big your company, if you have a bricks and mortar business location and want to maximise your foot traffic, you have to start local.
We are a specialist local SEO company offering a wide range of local SEO services including Google My Business management, citations, link building, website content, near me SEO and local SEO outreach.
Our local SEO experts can help your business become that prime choice by deploying the following tactics:
With the help of our machine learning software, Apollo Insights, our team can spot promising trends early on, discover and pursue untapped marketing opportunities and conduct in-depth investigations about your campaigns’ current performance and future ROI.
Our goal is to ensure that your page ranks for top relevant keywords – both on mobile and in desktop search results – and generates a steady flow of leads to your business.
We can help you gain more authority and trust from search engines and customers by securing optimised listings in top local directories. Strong and ethical links are the backbone of your rankings and our team will secure relevant mentions to help propel your business.
We’ll analyse your current website health and suggest proactive steps for further optimisation in terms of content, website architecture and internal linking. On-page local SEO is an essential complementary activity to maximise the results of your link building campaigns and ensure higher discoverability in the targeted areas.
Local SEO builds a search presence in a specified area – normally for smaller local businesses or companies operating across multiple locations. When people search for something in their nearby area, purchase intent is typically high and deals are closed quickly. Once local searchers find what they’re looking for, they tend to act right away, making these some of the highest-value leads for businesses with a physical presence.
The majority of local searches take place on mobile and the experience integrates with the local pack of results in Google Search and Google Maps. The platform holding this all together is Google My Business (GMB) and optimising your GMB listing is a key strategy for local SEO. A complete GMB profile will boost your local visibility and help you capture leads through website visits, phone calls or in-store visits.
Local SEO optimises your local search presence by managing your Google My Business account and your website to ensure that you’re showing for the right keywords in your local area. Building visibility helps people discover your business but the real goal is to encourage users to take action: visit your store, call your business, buy your products or book a table, for example. It’s vital that you make it as easy and compelling as possible for local searchers to take these actions and choose your business over your nearest rivals.
If your company operates in locations across the country, managing a local SEO presence involves a lot of work. Essentially, you have to manage a local profile in Google My Business for every location and each profile needs optimising for local audiences. Luckily, we can automate a lot of the setup process, which frees up more time for the manual work required to localise content and engage with local audiences.
Let us review your search marketing campaigns and provide a proposal free of charge.