With a 500% growth in “near me” mobile searches in the last two years, businesses simply cannot afford to ignore local SEO. However, becoming a household name in your locale requires some careful orchestration as different factors come into play whenever a search engine decides which businesses to suggest.
Local SEO isn’t just for smaller businesses either. No matter how big your company, if you have a bricks and mortar business location and want to maximise your foot traffic, you have to start local.
Our expert team can help your business become that prime choice by deploying the following tactics:
With the help of our machine learning software, Apollo Insights, our team can spot promising trends early on, discover and pursue untapped marketing opportunities and conduct in-depth investigations about your campaigns’ current performance and future ROI.
Google My Business
Our goal is to ensure that your page ranks for top relevant keywords – both on mobile and in desktop search results – and generates a steady flow of leads to your business.
Local citations & link building
We can help you gain more authority and trust from search engines and customers by securing optimised listings in top local directories. Strong and ethical links are the backbone of your rankings and our team will secure relevant mentions to help propel your business.
Localised website content
We’ll analyse your current website health and suggest proactive steps for further optimisation in terms of content, website architecture and internal linking. On-page local SEO is an essential complementary activity to maximise the results of your link building campaigns and ensure higher discoverability in the targeted areas.
Local SEO increases the visibility of your business on search engines for people in your targeted areas. This is the ideal strategy for smaller businesses looking to build an online presence that brings new customers through the door or large chains with business locations spread across the country. Local search tends to involve a strong purchase intent from users who are looking to buy from the best option in their nearby area.
First, you need to optimise your website for local SEO, including accurate business information for every location. Next, you want to build your Google My Business account (and Bing Places for Business) to get your business showing in the local pack of results and Google Maps. With these essentials set up, you can start building a stronger local presence by getting listed on directory websites, building customer reviews and localising your content strategy.
Google’s algorithm detects search queries with local interest and then returns results using the location data of individual users. It then returns a local pack of results pulled in from Google Maps at the top of the results page. Google shows key information, such as opening hours and services, and users can click through to see more business details and compare options.
Large companies with business locations across the company need to engage in local SEO at a national scale. The technical process for this is the same as one location, except you have to do it multiple times. The challenge is managing and optimising multiple locations for local audiences in each area – something that requires the right tools and a lot of work.