Mobile search interactions have been growing exponentially over the past few years, surpassing desktop traffic in many countries. It is reported that 76% of people who search for something nearby on their phone visit a related business within a day and 23% of those searches result in a purchase.
With stats like this, merely having a mobile-friendly website is no longer enough – without a mobile SEO strategy, you are missing out on a huge traffic opportunity.
Multi-facet analysis
Using our machine learning software, Apollo Insights, our team will conduct a comprehensive investigation of your current SEO status, report on the root causes of any problems and deliver a prescriptive mobile optimisation strategy.
Technical SEO optimisation
Whether it’s a lack of properly structured data for mobile pages or verification errors in Search Console, our team will identify and eliminate any technical issues that might be hindering your mobile SEO. We use a proven blueprint for technical optimisation in line with Google’s best practices.
Mobile UX design
Our UX team can conduct a thorough audit of your mobile experience, identify the weak-performing elements and transform them into high-converting, phone-friendly assets. Whether you want to enable dynamic serving, setup canonical AMPs or improve individual pages, our experts will make it happen.
Voice search optimisation
Voice searches present a double challenge for brands: they are increasingly mobile, yet do not abide by the same rule book as typed-in queries. Our SEO experts are fully versed with voice and will ensure that you are optimised for any relevant voice search queries.
Mobile SEO optimises web pages while prioritising the needs of mobile users and mobile ranking factors. With the majority of searches taking place on smartphones, Google itself prioritises mobile and it wants website owners to do the same. Mobile-friendliness, mobile loading times and on-page engagement metrics are among the factors that Google looks at to deliver the best experience for mobile users.
Mobile optimisation is the broad discipline of designing and improving experiences for mobile users. For example, you may optimise a software app for mobile users, irrespective of the fact the app itself is never going to rank in search engines.
Yes. SEO for mobile apps optimises the listing pages of your app, which rank in app stores and search engines. You can also produce organic content, such as “Best Productivity Apps for iOS,” to build brand awareness and recommend your app to relevant audiences.
SEO for mobile apps overlaps with another strategy called app store optimisation (ASO) which focuses on optimising your app and listing to maximise visibility and downloads from app stores like Google Play and the iOS App Store. These two strategies work best together.
Yes. Mobile usability is a priority for Google and issues with your mobile UX will hurt your search ranking. This includes poor loading times on mobile, using full-screen popups, layouts that shift or break after loading and unresponsive UI elements. Google is taking mobile UX even more seriously now with the introduction of Core Web Vitals, which put stricter measurements in place for loading times, layouts and responsiveness.
Google’s algorithm includes a “mobile-friendly” ranking factor, which rewards pages for delivering a positive mobile experience. However, there’s a lot more to mobile SEO than passing the mobile-friendly test because poor mobile UX has a direct effect on important ranking signals. For example, slow loading times result in high bounce rates, low time spent on the page and low conversions rates – a combination that tells Google it might want to recommend other pages ahead of yours.
