Penalty Recovery

Expert penalty handling

Expert penalty handling

A Google penalty is not necessarily a death sentence for your online business – more than 400,000 manual actions are taken by the search engine every month, and yet at least half of those are lifted. Understanding whether your website has been impacted by an algorithm update or a manual penalty is the key to creating a comprehensive recovery strategy.

Finding the root cause of the problem will require heavy analysis and a continuous series of improvements. Our Google penalty team can expertly handle the investigative and recovery strategy for your business, and in most cases are able to achieve a positive outcome.

How we can help you

How we can help you

We have helped many customers recover from the following types of Google penalties:

  • Core algorithm updates
  • Cloaking penalties
  • Hacked websites and malicious spam attacks
  • Keyword stuffing and over-optimisation
  • Unethical link building campaigns
  • Spammy structured mark-ups
  • Thin, duplicate and scraped content
  • User-generated spam

Our Google penalty recovery services

Far-reaching diagnosis

We do not assume what went wrong. Using our intelligent automation software, Apollo Insights, we are able to scrutinise enormous volumes of external and internal data to determine the exact trigger for the penalty.

Robust recovery plans

We’ll deliver a clear roadmap and walk you through the complex procedures of technical optimisation, removal of unnatural links and other penalty actions imposed against your website. We’ll also focus on trust improvements to help re-establish your website as credible and authoritative.

Post-recovery support

Once everything is under-control, Apollo can monitor your website 24/7 and alert us to any potential penalty problems in the future.