Penalty Recovery

Expert and honest Google penalty recovery services

Expert and honest Google penalty recovery services

A Google penalty is not necessarily a death sentence for your online business – more than 400,000 manual actions are taken by the search engine every month, and yet at least half of those are lifted. Understanding whether your website has been impacted by an algorithm update or a manual penalty is the key to creating a comprehensive recovery strategy.

Finding the root cause of the problem will require heavy analysis and a continuous series of improvements. Our Google penalty recovery services can expertly handle the recovery strategy for your business, and in most cases are able to achieve a positive outcome.

How we can help you

How we can help you

Since our establishment in 2001, we have provided transparent and trustworthy Google penalty recovery services to many companies, helping them overcome:

  • Core algorithm updates
  • Cloaking penalties
  • Hacked websites and malicious spam attacks
  • Keyword stuffing and over-optimisation
  • Unethical link building campaigns
  • Spammy structured mark-ups
  • Thin, duplicate and scraped content
  • User-generated spam

Our Google penalty recovery services

Far-reaching diagnosis

We do not assume what went wrong. Using our intelligent automation software, Apollo Insights, we are able to scrutinise enormous volumes of external and internal data to determine the exact trigger for the penalty.

Robust recovery plans

We’ll deliver a clear roadmap and walk you through the complex procedures of technical optimisation, removal of unnatural links and other penalty actions imposed against your website. We’ll also focus on trust improvements to help re-establish your website as credible and authoritative.

Post-recovery support

Once everything is under-control, Apollo can monitor your website 24/7 and alert us to any potential penalty problems in the future.

Frequently Asked Questions

A Google penalty recovery fixes issues on your website that Google has detected and penalised by reducing your search ranking. Manual action penalties can severely reduce incoming traffic and online revenue overnight – often, with devastating consequences. Google penalty recovery identifies and fixes the issues you’ve been penalised for and recovers your search ranking

To remove a Google penalty, you have to address all of the issues flagged up by Google and send a reconsideration request, asking the search giant to review your site and lift the penalty. Google will notify you if a manual action penalty is placed against your site and list the issues detected but you have to identify the specific instances yourself – eg: which links are problematic.

Google notifies website owners in Search Console about manual action penalties and it also sends email notifications to the address assigned to the same Search Console account. You’ll also see a sudden drop in traffic levels after a manual action penalty is placed against a website. This should be an obvious drop in traffic numbers but the extent can vary from one penalty to the next.

Google places manual action penalties against websites considered to deliberately try to deceive the search engines and/or users. You have to break some of the biggest Google guidelines to get hit by a manual penalty although, in some cases, it is possible to do this unintentionally – eg: having a large number of low-quality links pointing to your website.

If you follow the guidelines and run the necessary quality checks, you should be fine. Just make sure that any agency you work with is doing everything above board, too.