How we're helping KFC with their SEO
KFC is the world’s second-largest restaurant chain with 24,000 restaurants in over 145 countries and territories around the globe! We work with them to increase the visibility of their 900+ UK restaurants, including optimising their Google Business Profiles and creating localised landing pages.
Throughout the Covid pandemic, particularly in the early lockdown stages, we helped them achieve record levels of impressions and traffic to capture demand for takeaways.
Our voice search SEO services
Data-driven keyword research
With the help of our software Apollo Insights, we’ll identify new long tail keywords for your business. All the targeting decisions will be backed by solid internal and external data, allowing you to pursue hidden opportunities in your industry and gain a competitive edge.
Technical and content audit
Our voice search SEO specialists will help you update and design new voice landing pages to capture more traffic and revamp your content to match spoken user queries.
Local voice search optimisation
The majority of mobile and voice searches demand hyper-local, instant results. We’ll ensure your current listing is fully optimised for voice assistants to help you generate more visits to your storefront, more leads and more service enquiries.
Frequently Asked Questions
Search engines use voice recognition to interpret spoken queries and match them to relevant content. The results delivered vary, depending on the device being used. For example, Google may return a regular results page on mobile while Google Assistant will read the most relevant result aloud on Google Home devices. This is normally a featured snippet.
The key to optimising for voice search is understanding how users engage with the experience. This varies across different devices. For example, voice searches on screenless devices tend to be informational with little purchase intent. The exception here is for local searches where urgency is typically much higher. Intent on mobile and desktop is more complex with conversational, long-tail keywords taking precedence and local searches integrating seamlessly with Google Maps.
The conversational experience of voice search has a strong impact on its use cases, the keywords you need to target and even the content you have to create. Voice search often starts a multi-device session where users search for content on one device and consume it on another. For example, a user may search for a local business on their Google Home device. Then send the result to their phone to find the location in Google Maps and check directions.
Voice keyword research is the first key step and you need to segment this data from other keyword data. Next, you need to analyse the results pages and formats returned for target keywords across different devices to ensure you’re producing the right type of content. For example a featured snippet, video product review or an optimised Google Business Profile page.
