Google Analytics Advanced

Google Analytics Advanced Google Analytics Advanced

Google Analytics course delivered by industry-leading SEO experts

With data now driving every decision we make, having a good understanding of how to use Google Analytics is key for today’s marketer. However, it can be daunting for users and, if incorrectly set up, lead to poor decision making.

We are a certified Google Analytics Partner and offer two Google Analytics courses: Google Analytics for Beginners and Google Analytics Advanced. All of our trainers are Google Analytics qualified; their extensive knowledge has been developed over many years and is kept up to date on a daily basis working on multiple customer accounts at an advanced level.

Our Google Analytics course can be delivered either at our offices, a location of your choice or online. You can either join one of the scheduled courses or if there are several of you we can always put on a bespoke session just for your team. The courses typically last 4-5 hours.

Monitor Google Analytics

The Google Analytics Advanced course covers

  • Data collection and processing
  • Setting up advanced filters
  • Using Event Tracking to understand user behaviour
  • Advanced analysis techniques and tools
  • Analysing data by audience and channel
What you'll learn

What you'll learn

By the end of this Google Analytics Advanced course, you will know how to:

  • Configure your Google Analytics account
  • Create your own Custom Dimensions and Custom Metrics
  • Understand user behaviour with Event Tracking
  • Segment and analyse data following expert approaches
  • Fully audit your Google Analytics account

Google Analytics Advanced course agenda

Part 1: Data collection and processing

  • Applying configuration settings
  • Storing data and generating reports
  • Creating a measurement plan

Part 2: Setting up data collection and configuration

  • Setting up advanced filters
  • Creating Custom Dimensions and Custom Metrics
  • Using Event Tracking to understand user behaviour

Part 3: Advanced analysis techniques

  • Segmenting data for in-depth insight
  • Analysing data by audience and channel
  • Analysing data using Custom Reports

If there is something in particular you’d like to learn that isn’t covered in our standard Google Analytics Advanced course, just let us know and we can tailor the Google Analytics course for you.

Frequently asked questions

With a Google Analytics course, you’ll learn how to measure the performance of websites and optimise them to improve their search ranking and key metrics. Once you complete the Google Analytics course, you’ll know how to navigate Google Analytics, which data to collect for specific scenarios and how to extract meaningful insights that allow you to improve the performance of your website and make smarter business decisions.

Yes, having Google Analytics expertise is valuable to any business with an online presence so having these skills will help your job prospects. This training also opens the door to further learning and new career paths across a variety of disciplines, ranging from search engine optimisation (SEO) and business analytics to data science and almost every marketing role.

We offer a Google Analytics Beginners course, which is perfect if you want to learn the basics before moving on to more advanced level material. Even if you’ve used Google Analytics before, it’s worthwhile checking out the beginners course as the software may have changed considerably depending on how long ago you have used it.

Absolutely. If you’re running an online business, Google Analytics is the first tool you should learn. Even with a basic understanding, you can see where visitors come from and how they interact with your site. This helps you gauge the effectiveness of your marketing strategies and optimise your website to maximise conversion rates.

Google provides free courses for Google Analytics, which you can complete online by yourself. With our course, you’ll be learning from certified Google Analytics experts who explain everything in more detail, answer your questions and offer advice for how to expand your skills further.