Widerfunnel joins the Sideshow Group

Sideshow Group is extremely pleased to announce a significant step forward in our ambition to become a global challenger in digital experience and marketing services.

Widerfunnel, one of the world’s leading experimentation agencies, is confirmed as the newest agency in the Sideshow Group. Headquartered in Vancouver, Canada, but with most of its sales coming from the US, this is an exciting move into the North American market with an outstanding partner.

Widerfunnel was founded in 2007 as the “anti-agency”, with a promise to never make a marketing recommendation that couldn’t be validated through scientific A/B testing. Today, the company is regarded as one of the most sophisticated conversion rate optimisation (CRO) and experimentation organisations, known amongst their peers for delivering outstanding return on investment for clients such as Microsoft, HP, The Motley Fool, TaylorMade, and Dollar Shave Club.

This brings a further global dimension plus additional expertise, smart proprietary tools and rigorous methodologies to the group’s model of evidence-driven performance.

Tony Hill of Sideshow Group says: “Having Widerfunnel join the group gives a fantastic boost to our promise of delivering commercially impactful work for our clients. Their experience and expertise will be hugely valuable, and the cultural fit was clear from the outset. We can see a lot of opportunities to collaborate and can’t wait to start working together. It has been very enjoyable getting to know Chris and the team at Widerfunnel, who are super-smart as well as being humble and extremely friendly.”

Chris Goward of Widerfunnel says: “Joining this family of smart companies complements our focused expertise in meaningful ways and gives us new outlets to leverage the experimentation-based insights we’ve gained. We will play a pivotal role in a smart strategy here. I’m excited about the opportunities this will open up for our team and new evidence-driven services for our clients.”

Sideshow Group was advised by Lewis Silkin, Eight Advisory, Miller Thomson, and Grant Thornton. Widerfunnel was advised by Sequoia Mergers and Acquisitions, Miller Titerle + Company, and OakTree Accounting.