Chris Pitt

Chris Pitt

Chris Pitt is head of marketing at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte, KPMG and Groupama. A regular at exhibitions and events across the country, Chris has presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.

Data science: the three minute guide for marketers

Martech

The marketer’s three-minute guide to data science

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers. The modern consumer is hard to impress. An average person sees between 300 and 500 ad messages per day but only...

by • posted February 19th 2018

AI in marketing: we need more analysis, not analytics

Martech

AI in marketing: we need more analysis, not analytics

Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to possess. The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them. It helps to start by...

by • posted February 2nd 2018

Four questions to ask before jumping into voice search this year

SEO

Four questions to ask before jumping into voice search this year

Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of the year. Which means now is the...

by • posted January 23rd 2018

5 ways machine learning should change the way you do SEO

SEO

5 ways machine learning should change the way you do SEO

Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar with the technology and implement it into your workflow. It’s not only a case of adapting for Google...

by • posted January 8th 2018

PPC and SEO together: A match made in marketing heaven

PPC

PPC and SEO: A match made in heaven

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus on the fruitful relationship between PPC and...

by • posted January 2nd 2018

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »