Post archives for Chris Pitt

Five key data science tips for travel companies including hyper-personalisation, real-time insights and predictive analytics.

Whether it’s predicting travel trends, detecting problems or increasing loyalty with hyper-personalisation, AI is already hugely impacting travel marketing.

Some clever uses of AI in travel to help you better target travel habits, segment your audiences and predict user journeys with more accuracy.

It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away.

Everyone is going to feel the impact of WordPress 5.0 when the update rolls out. This is the single biggest update in WordPress’ history and it’s going to change the way you do everything on the platform.

Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark.

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. Intelligent decisions are based on accurate predictions.

The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.

Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.

Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.

In this guide, we’ll focus on the fruitful relationship between PPC and SEO, and how the latter can help you get the most out of the organic search work you’re already doing.

The chatbot revolution hit a stumbling block this year after constant hype . By March Marketing Land complained that chatbots have struggled to live up to the hype – a stark contrast to the optimistic headlines going around just months earlier.

In the case of AI travel tools, the impact of artificial intelligence is more obvious – and it’s already changing the way people search and book their travels online. That is, assuming users need to actually search or book at all.

The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.

You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt the need for? It’s a valid question. And the truth is some successful […]

The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way.

Google doesn’t rely on a single, fixed algorithm for each and every query anymore. The tech giant is now capable of analysing each search query and deciding which ranking factors are most appropriate – or, more specifically, in which order they should be prioritised. This means, as travel search marketers, we need to understand how […]

Before you know it, you’re suffering from data overload and decision fatigue – a far cry from the “informed decisions” you were originally promised.