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Post archives for Chris Pitt

Chris Pitt is head of marketing at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte, KPMG and Groupama. A regular at exhibitions and events across the country, Chris has presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.

Five industries that are nailing AI

Five industries that are nailing AI

Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.

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Marketer's guide to chatbots

The marketer’s guide to chatbots

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]

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What can machine learning do for me right now in marketing?

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

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PPC and SEO together: A match made in marketing heaven

PPC and SEO: A match made in heaven

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]

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Do successful businesses still need SEO?

Do successful businesses still need SEO?

You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt the need for? It’s a valid question. And the truth is some successful […]

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The dangers of data overload and decision fatigue

The dangers of data overload and decision fatigue

For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While […]

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Chatbots Poised to Take eLearning and Education to a New Level

Chatbots poised to take eLearning to a new level

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for […]

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The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]

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