Chris Pitt is head of marketing at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte, KPMG and Groupama. A regular at exhibitions and events across the country, Chris has presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.
Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. Intelligent decisions are based on accurate predictions.
The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them.
Last year, we got a taste of what to expect from the future of conversational UI, but 2018 is the year things will really take off. With Apple and Facebook poised to release their own voice-powered smart speakers in the coming weeks and months, this will be one of the biggest marketing trends of 2018.
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]
The chatbot revolution hit a stumbling block this year after constant hype throughout 2016. By March this year Marketing Land complained that chatbots have struggled to live up to the hype – a stark contrast to the optimistic headlines going around just months earlier. The Ringer went as far to announce that the chatbot revolution […]
In the case of AI travel tools, the impact of artificial intelligence is more obvious – and it’s already changing the way people search and book their travels online. That is, assuming users need to actually search or book at all.
The machine learning revolution has begun and here are five ways machine learning will transform your marketing workflow.
You will have heard so many times over the last ten years how important SEO is for your business. But what if your business is doing really well just as it is – why invest in a marketing strategy you’ve never really felt the need for? It’s a valid question. And the truth is some successful […]
The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way. As […]
Google doesn’t rely on a single, fixed algorithm for each and every query anymore. The tech giant is now capable of analysing each search query and deciding which ranking factors are most appropriate – or, more specifically, in which order they should be prioritised. This means, as travel search marketers, we need to understand how […]
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While […]
Machine learning is set to be much bigger than Google. Making the most of machine learning will be one of the important marketing skills you can have.
Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know it’s only a matter of time until bots become the next […]
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversational UI into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit.
Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for […]
During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]
