Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of 2017, let’s take a look at...
The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. The tech giant isn’t just on a mission to improve the Google experience, but also make it harder for competitors to muscle in on its users. Things have changed a lot in the past...
We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data and creativity, marketers can drill down into the minutiae of a person’s online behaviour and send highly targeted marketing messages. One of my favourite data plus marketing stories is the guy who pranked his flatmate by...
Chatbots are making a big impact on the marketing industry, we look at the way they are changing the way that users buy products both online and offline.
For retailers, mobile apps were the marketing channel that never took off. We look at why only 8% of shoppers use retail apps, and what to expect next.
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.