Chris Pitt
Chris is Head of marketing for Vertical Leap. He has worked in sales and marketing roles across many different industries. Before working for Vertical Leap, Chris was the marketing manager for a group of tax, accountancy and payroll companies. It was in this role that he discovered the opportunities that digital and technology offered to marketing.
Martech
The dangers of data overload and decision fatigue
For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While these CRO success stories are great...
Martech
Machine learning is much bigger than just Google
There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another side of the story: what machine learning will do for marketers. It’s time to stop obsessing about Google’s algorithm and realise that machine learning is much bigger...
Chatbots
Will payments make chatbots the next big thing in eCommerce?
Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know it’s only a matter of time until bots become the next big commerce platform. Livingston’s comments make...
Martech
Can search survive in an age of conversational UI?
The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit. The future web will be one powered by voice technology and conversational...
Chatbots
Chatbots poised to take eLearning to a new level
Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for personalised learning resources that cater to...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.