Chris Pitt

Chris Pitt

Chris Pitt is head of marketing at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte, KPMG and Groupama. A regular at exhibitions and events across the country, Chris has presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.

Marketer's guide to chatbots

Chatbots

The marketer’s guide to chatbots

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring it all together for you...

by • posted March 27th 2018

What can machine learning do for me right now in marketing?

Martech

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being achieved with machine learning in...

by • posted March 16th 2018

Machine Learning: 3 minute guide for Marketers

Martech

The marketer’s three minute guide to machine learning

As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of programming the instructions, you can teach an...

by • posted February 27th 2018

Data science: the three minute guide for marketers

Martech

The marketer’s three-minute guide to data science

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers. The modern consumer is hard to impress. An average person sees between 300 and 500 ad messages per day but only...

by • posted February 19th 2018

AI in marketing: we need more analysis, not analytics

Martech

AI in marketing: we need more analysis, not analytics

Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to possess. The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them. It helps to start by...

by • posted February 2nd 2018

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »