A 6-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action.
Post archives for Chris Pitt
Chris Pitt is Operations Director at Vertical Leap and has over 20 years’ experience in sales and marketing, previously holding senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte, KPMG and Groupama. A regular at exhibitions and events across the country, Chris has presented at all the major industry exhibitions as well as providing educational talks at Google’s London HQ.
Examples of how intelligent automation is solving big problems for marketers, including advanced lead scoring and turning predictive analytics into action.
Key insights from Google that reveal how Coronavirus has changed consumer habits and priorities, and how companies can leverage this in recovery plans.
How to use the funnel concept to optimise every stage of the consumer journey, prevent leads from slipping away and turn more of them into paying customers.
We are joined by Google to talk about the changing trends and behaviours taking place online since the global lockdown measures were put in place.
In this webinar we’ll be showing you some simple steps you can take to optimise your Google My Business page and ensure you provide customers and search engines with your need to know information.
Therein lies the challenge – how can any of us invest in marketing when we are so uncertain of the market?
How to create targeted Facebook campaigns promoting your services, products or messaging; from the initial set-up to choosing audience types.
How to identify opportunities that can be used to boost existing content or create new content targeted at the search terms people are searching for.
Practical tips and advice from industry experts and our own specialists on positive actions marketers can take throughout the Coronavirus period.
Due to the increasing national concerns of Covid-19, as of Tuesday the 17th of March, all Vertical Leap staff will be working remotely for the foreseeable to ensure we maintain business continuity. We are all available to take calls, answers emails as per usual and rest assured we are working on your campaigns, for us […]
Five key data science tips for travel companies including hyper-personalisation, real-time insights and predictive analytics.
Whether it’s predicting travel trends, detecting problems or increasing loyalty with hyper-personalisation, AI is already hugely impacting travel marketing.
Some clever uses of AI in travel to help you better target travel habits, segment your audiences and predict user journeys with more accuracy.
It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away.
Everyone is going to feel the impact of WordPress 5.0 when the update rolls out. This is the single biggest update in WordPress’ history and it’s going to change the way you do everything on the platform.
Ten years ago we believed that computers were remarkable tools but that they would always require programming by humans. Now, computers learn from the data they analyse, fine-tuning themselves over time. Artificial intelligence (AI) is a reality.
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark.
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. Intelligent decisions are based on accurate predictions.