The Brewery offers well-equipped venues in London for hire including conference, wedding, Christmas party & event venues. The purpose of this project was to improve the user experience by designing a modern and intuitive, easy-to-use interface to position The Brewery as a leading London venue.
The Brewery wanted to create a platform that reflected their brand values and innovative approach to providing award-winning events for their customers, drive enquiries, showcase expertise and provide flexibility for the in-house team to update the site.
First and foremost, it was crucial that the website was designed and built to allow users to easily find information and a venue to match their requirements, as well as showcasing their various events services. Optimising the user journeys and creating a dynamic and engaging user experience was a key focus in order to drive maximum conversions, as well as consistency within the templates throughout the site.
Before any design could begin, we conducted a UX review, including an overarching visual review of the site to flag accessibility, compatibility and calibration issues. We also carried out a heuristic analysis of the visual strengths and weaknesses in a competitor analysis and provided insights from user interviews, statistical breakdowns from Google Analytics findings and Microsoft Clarity.
Following the UX review we worked with The Brewery to compile core scenarios and personas in preparation for a user journey workshop in which we worked through empathy maps for key personas – in this instance, users looking to book events and weddings, and users looking for information for established bookings. These empathy maps enabled us to work through their individual and unique journeys – establishing strengths, pain points and opportunities available to us when looking to plan and design a new site, as well as the wider impact on the business and the considerations required for seamless implementation.
Post design and build stages, we carried out thorough testing on the site, such as smoke tests, cross-browser checks, integration testing and checks to ensure the site adhered to SEO best practices. We then performed user acceptance testing with The Brewery stakeholders to ensure they were completely happy with the site, and ensured they were comfortable using the CMS.
The end result… a fully bespoke, beautiful WordPress website, providing a robust, optimised and future-proofed platform with complete flexibility through the CMS. It is fully responsive which means users enjoy a consistent experience of The Brewery across desktop, tablet and mobile.
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