We originally worked with Tilda on a website migration project where we consolidated 17 websites into one single international domain, tilda.com. With SEO in mind, this would enable them to build authority more easily for a single domain as well as allow them to manage the website centrally. Once this project was complete, our focus then turned to increasing brand awareness and driving more people to the website.
Unlike many companies that we work with who usually have lead generation or online sales as one of their key SEO objectives, for Tilda, the objective is to get more people thinking about Tilda when they’re thinking about rice. As they will tell you themselves, if half of your plate is rice, why would you settle for a lower quality product when you can elevate your plate with a much finer option? So our task was to increase their visibility online and drive more people to key sections of their website, such as product pages, recipe pages, how-to content and guides where they can learn why Tilda is the better choice and influence their purchasing decisions.
This research, and wider data insights, feed into a content marketing plan, incorporating topics such as sustainability, rice origin and other storytelling opportunities to engage and build their audience. Our SEO specialists then write in-depth briefs, ensuring that each piece of content is fully optimised for any relevant keywords and phrases, and content is then created by our sister-agency Eleven Miles, with whom we work closely on the content outputs.
Whilst this is UK-focused, Tilda’s international marketing teams are also able to make use of this content for their own territories, providing quick content-repurposing wins.
So far the campaign has seen fantastic results, with tens of millions more impressions in search! Drilling down on a few key performance metrics, comparing Aug-Nov 2022 to 2023, the UK market has seen:
If you’d like us to achieve the same results for you, check out our SEO services, or send us your details and will give you a call.