Amazon Advertising

High-performing Amazon advertising campaigns

High-performing Amazon advertising campaigns

Advertising on Amazon can be extremely cost-effective. The majority of Amazon searches carry a very strong commercial intent and the path to conversion is often short, making it a very attractive platform. 80% of users heading to Amazon to discover new products, and 59% of UK millennials start their online buying journeys on the platform. This means an Amazon advertising strategy should be a priority for every retailer.
 
We are a trusted Amazon advertising agency. Our Amazon advertising specialists know how to get the biggest possible return from your investment, and drive maximum sales.
Amazon Advertising Partner

Amazon Advertising Partner

As an accredited Amazon advertising agency, we are recognised as being in the upper echelon of agencies offering Amazon PPC management, and delivering successful Amazon advertising campaigns.

We can help you:

  • Run keyword-specific ads to promote your product listings in search results and on product detail pages.
  • Occupy prime banner spots in result listings. These are highly effective at moving prospects to the bottom of the sales funnel and for increasing brand awareness.
  • Target users based on their interests or preferences.
Vertical Leap Google Reviews

4.9★★★★★ from over 110 Google reviews

Our aim is always to deliver the best Amazon advertising service in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.

So whether you’re a small, one-location shop or a retailer with an international presence, we promise to drive the biggest possible return for your Amazon advertising spend. We’ll ensure your products are visibile when customers are searching on Amazon and drive sales to your business.

Girls playing with a toy

1060% return on Amazon ad spend for toy retailer Yoto

Toy retailer Yoto approached us as they wanted to increase brand awareness and sales on Amazon, so we thought Amazon Sponsored Brand ads – as part of a wider ad mix – would be the perfect strategy for them. Sponsored brand video ads combine product ads with video footage so are really effective at capturing customer attention when purchase intent is at its highest.

In December 2020, Yoto got over 8 million impressions, successfully connecting with their target audience and generating an impressive ‘return on ad spend’ of 1060%.

Our Amazon advertising services

Advanced keyword research

With the help of our software, Apollo Insights, we’ll identify the most profitable opportunities for your business and ensure your keyword targeting is optimised for your products. We’ll also ensure that you don’t waste any of your ad spend on negative keywords when advertising on Amazon.

Algorithmic bidding strategy

Our Amazon marketing experts will help you establish the best ‘cost of sale’ goals. We’ll identify thresholds for sales versus ad spend and optimise your bidding strategy. This will minimise your advertising costs per click and maximise conversion rates.

Evaluation, reporting and re-optimisation

We’ll report on the performance of your Amazon advertising campaigns. Our team will also suggest adjustments to refine your Amazon Ad campaigns with all suggestions being data-backed, not assumption-based.

Frequently Asked Questions

We provide a complete range of Amazon advertising services. These include strategy planning, campaign management and ongoing optimisation. We are an official Amazon Advertising Partner. This means we’re recognised for providing best-in-class advertising services on the platform. Our team members are trained by Amazon to get the best results from the platform. We also have access to insights to help us understand user behaviour on the site.

Amazon advertising promotes your products on the world’s biggest eCommerce platform. Over half of all product searches take place here! People turn to Amazon to browse and buy. This means you’re showing ads to users in shopping mode with purchase intent at its peak. This is the perfect recipe for high-performance ad campaigns.

Amazon advertising is a pay-per-click platform that allows you to pay to drive traffic to your product pages. You can bid on keywords to target relevant searches. You can set your maximum bid and place your product listings at the top of results pages. You can even advertise on rival product pages.

Amazon can deliver excellent conversion rates, ROI and revenue. This is due to the high purchase intent of users. Amazon is designed specifically for shopping so your ads are seen at the very end of the buying process where prospects are ready to hit the buy button.

You could get results from Amazon Advertising by spending as little as £20 per day. However, you’ll quickly max out your returns. As with all PPC platforms, it’s how much you make that matters, not how much you spend. Any profitable PPC strategy generates more revenue than you spend. But the aim is to maximise returns from the budget you have available. This might be spending £10,000 per month to make £19,000 or £60,000 to make £144,000 (both at an ROI of 190%).

Amazon advertising is a fairly new advertising platform. Many agencies have limited understanding and experience of running campaigns on the platform. You’ll get the best results by working with a specialist Amazon marketing agency. Always look for the Amazon Advertising Partner badge.