Amazon Advertising

High-performing Amazon marketing campaigns

High-performing Amazon marketing campaigns

Amazon advertising can be extremely cost-effective. The majority of Amazon searches carry a very strong commercial intent and the path to conversion is often short, making it a very attractive platform. With 80% of users heading to Amazon to discover new products, and 59% of UK millennials starting their online buying journeys on the platform, it is a priority for every retailer.

We are a trusted Amazon marketing agency. Our Amazon advertising specialists have extensive knowledge of how to get the biggest possible return from your investment, and drive maximum sales.

Amazon Advertising Partner

Amazon Advertising Partner

As an accredited Amazon advertising agency, we are recognised as being in the upper echelon of agencies offering Amazon PPC management, and delivering successful Amazon advertising campaigns.

We can help you:

  • Run keyword-specific ads to promote your product listing in search results and on product detail pages.
  • Occupy prime banner spots in result listings, highly effective at moving prospects to the bottom of the sales funnel and for increasing brand awareness.
  • Target users based on their interests or preferences.

Our Amazon advertising services

Advanced keyword research

With the help of our machine learning software, Apollo Insights, we’ll pinpoint the most profitable, least competitive opportunities to pursue for different search query types (exact, broad, phrase). We’ll also ensure that none of your Amazon advertising budget is wasted using negative keywords.

Algorithmic bidding strategy

Our Amazon marketing experts will help you establish the optimal Advertising Cost of Sale (ACoS) goals, acceptable thresholds for sales vs. ad spend and perform continuous optimisation of your bidding strategy to minimise the cost of clicks and maximise conversion rates.

Evaluation, reporting and re-optimisation

We’ll provide weekly or monthly in-depth reports about the performance of your Amazon advertising campaigns and our team will proactively check-in to suggest additional measures and adjustments to refine your Amazon Ads campaign. All our suggestions are data-backed, not assumption-based.