Nowadays, a successful PPC strategy is about more than just Google – you need to ensure you’re covering all your bases for your different audience types and the stages they’re at in the sales funnel. That’s why a a complete PPC consultancy is critical to help you maximise performance across multiple networks.
At Vertical Leap, we have some of the best PPC consultants in the industry with expertise across every major paid advertising network – from Google Ads and LinkedIn Advertising to Facebook Ads, YouTube Advertising, Amazon Ads and more.
Our aim is always to deliver the best eCommerce PPC services in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.
So whether you’re a small online shop or an international eCommerce business, we promise to drive the biggest possible return for your eCommerce PPC spend. We’ll ensure your products are visibile when potential customers are searching online and drive sales to your business.
Our PPC consultancy services will improve the performance of your ad campaigns across every network. We’ll help you:
Lazy Susan is a high-end garden furniture retailer. They approached us to improve the performance of their PPC campaigns – this started off as getting the foundations of the account in order, then once the account was in good health, we’ve since been able to grow the campaigns even further by implementing call tracking, optimising their feeds and pulling revenue data into their Google Ads and Microsoft Ads accounts.
We increased revenue and return on ad spend (ROAS) by 23% and 24% respectively in the first year. We then increased this further in our second year by 196% for revenue and 79% for ROAS to an incredible 1,530%.
Our PPC consultants will help you define your paid advertising goals and build a strategy around the performance metrics that matter to you most. They’ll also advise you on the best platforms for achieving each of your PPC goals – eg: building brand awareness, reaching new audiences, selling products online or bringing foot traffic to your business locations. You’ll be shown how to measure campaign performance and attribute sales to interactions with your ads so you can accurately prove the results of your PPC strategy to executives and shareholders.
We have some of the industry’s best PPC talent working at Vertical Leap. With our certified AdWords consultants, you can learn from the same PPC experts who manage advertising campaigns for some of the world’s leading brands. We can assign you a consultant with proven experience in your industry.
You don’t always have to spend more than your PPC competitors to beat them in ad auctions. By working with our Google Ads consultants, you get access to our data intelligence system, Apollo Insights, which analyses big data to find new keyword opportunities and identify gaps in your competitors’ PPC strategies. With these insights, you can outsmart PPC rivals that you don’t have the budget to outspend.
A PPC consultant will help you plan an effective, long-term PPC strategy to help you increase your visibility online and get the edge over your competitors in the search engine results. They will assess your current PPC status, put a roadmap in place with tasks that need completing, agree milestones with you by certain dates and agree a reporting system to track performance. They should be in regular contact to ensure things are progressing as they should be, and they should be on-hand to help with any queries you have along the way.
The cost of PPC consultancy differs from company to company – it depends on how much input you need, how many hours per month, how many consultants you’d like to attend etc. For a bespoke price, contact us on [email protected].
This very much depends on what resources you have available in-house. If you have a competent team who can manage the implementation of the PPC strategy, then a PPC consultant would make sense, and cost you less money. However, if you don’t have the internal resource required to continually keep on top of the PPC optimisation (and it’s a full time job), then support from a PPC agency would likely be a better option. The biggest benefit of using a PPC agency for your PPC consultancy is that if you struggle to implement the PPC strategy, the agency will be able to step in and help with their resource.
It can be difficult to appoint a PPC consultant as there are so many to choose from, but here are some general tips to follow:
Yes, as long as you have some resource internally to implement the actions suggested by the PPC consultant. It ideally needs to be someone who knows what they’re doing otherwise the money you have invested in the PPC consultant will be wasted. If budget and resources are limited, ask your PPC consultant for a list of ‘low hanging fruit’ opportunities that you can prioritise. Then, when more budget/resource becomes available, you can work on wider opportunities.