The Knowledge Panel displays information about your business in Google Search, helping to build your brand, search presence and generate new leads. It confirms you’re a legitimate business and provide all kinds of useful info such as location, industry, opening hours, etc. Your Knowledge Panel should also display your social media accounts.
Until recently, you had to add code to your website in order to add social profiles to your Knowledge Panel. Google changed this in June 2019 and should now pull them through automatically:
However, we’ve come across a few scenarios where this hasn’t happened, in which case you have to contact Google and request specific edits.
Note: You can’t change
the order that social profiles appear in your Knowledge Panel.
It’s important for your brand, users and Google that this
information is accurate and the search giant is happy to make changes – as long
as they’re accurate and in line with its policies.
Related reading: How to optimise for the Google Knowledge Graph
Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, the beach, mountains and nice food.