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Post archives for Michelle Hill

Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.

Vertical Leap Customer Day 2018

Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers! This annual event is always a fantastic day, bringing you up to speed with the latest industry trends and providing […]

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Google offices

SEMINAR: Preparing for the future of search marketing

A huge challenge for marketers is trying to ensure that your brand is in front of the right people at the right time, so that when they’re ready to buy, they buy from you. One of the key ways to do this is through search marketing, and yet this is constantly changing too. New AI, machine learning and […]

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HIPPO logo

HIPPO appoints Vertical Leap as its search agency

HIPPO, the waste management business best known for its innovative yellow HIPPOBAGs, has appointed Vertical Leap as its search agency. Vertical Leap will work with HIPPO to increase paid and organic search visibility across the UK, boosting bookings and sales of HIPPOBAGs with collection, skip hire and “man and van” services. Harry Lloyd, Head of […]

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Free digital marketing seminar at lakeside

FREE SEMINAR: Digital marketing to help companies grow

Getting found online can be tough; most markets are very fiercely competitive, larger companies seem to dominate the search engines and there are endless options when it comes to spending your marketing budget. In this free seminar, we’re partnering with Google and Portsmouth City Council to help you overcome these challenges. We’ll be sharing business and growth insights from the region […]

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Celebrating

Another top 10 position at the Wirehive 100 Awards

What a cracking evening we had last night at the Wirehive 100 Awards! Not only did we get yet another top ten position in the overall league but our Head of Design, Wez Maynard, also scooped the ‘highly commended’ award in the ‘Creative of the Year’ category. This is the fourth consecutive year that we’ve ranked […]

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What makes a great travel chatbot?

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]

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Suitcases on a beach

SEMINAR: The future of travel search marketing

The travel industry is a highly competitive marketplace where it’s increasingly difficult to get your brand in front of the right people at the right time. One of the key ways to do this is through search marketing, and yet this is constantly changing too; new techniques and technologies are emerging all the time making it very difficult […]

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Awards logo

Finalists for two Wirehive 100 awards

We are delighted to have been shortlisted for two Wirehive 100 awards: Digital Innovation and Best Use of Search. Our ‘Best Use of Search’ entry is based on the work we have done for Sarah Raven where we used machine learning and a prediction model to identify the biggest and fastest opportunities to increase online sales. This led […]

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Shorten your path to purchase with a chatbot

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]

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Pros and cons of social media

The pros and cons of the main social media platforms

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]

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