Michelle Hill
Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.
Martech
What makes a great travel chatbot?
For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...
SEO
How we used machine learning to sell more flowers
What should you do when you have a warehouse full of flower bulbs that you want to sell, but aren’t sure exactly where to spend your marketing budget to get the biggest and quickest return? That was the challenge our customer Sarah Raven was facing. This is how we used machine learning to solve it and clear the stock. What challenges did Sarah...
Design
4 challenges facing legal marketers and how to overcome them
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because we’ve worked with many law firms...
PPC
Using predictive analytics to increase sales – without increasing your PPC budget
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a big deal for your PPC campaigns, where you want to be investing more of your budget into the...
SEO
Expert Interview: Lee Wilson on the power of automation in SEO
Marketing automation is getting a lot of attention these days. Not because it’s the latest trend that’ll be forgotten by the end of the year; because brands can’t do without it as the marketing workload increases and data drives everything. Make no mistake, automation is probably the most important technology in marketing right now and – to help explain why –...
Evolution and revolution
Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.