Michelle Hill

Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.

Google introduces new travel features and Microsoft launches travel app

PPC

Google introduces new travel features and Microsoft launches travel app

In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month. Google has been busy introducing a range of new features across its platforms, aimed at boosting those travel conversion rates in 2018. Meanwhile, one of its old rivals has...

by • posted January 18th 2018

Search marketing: Tapping into the final week frenzy before Christmas

PPC

Search marketing: Tapping into the final week frenzy before Christmas

Hopefully, your festive search marketing strategy is in full swing by now and ready to make the most of the final week before Christmas. Research from Google tells us that people are leaving it later than ever to make their festive purchases and next week is when things really get interesting. So today we’ve got a roundup of consumer behaviour over...

by • posted December 14th 2017

What makes a great travel chatbot?

Chatbots

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...

by • posted October 17th 2017

How we used machine learning to sell more flowers

SEO

How we used machine learning to sell more flowers

What should you do when you have a warehouse full of flower bulbs that you want to sell, but aren’t sure exactly where to spend your marketing budget to get the biggest and quickest return? That was the challenge our customer Sarah Raven was facing. This is how we used machine learning to solve it and clear the stock. What challenges did Sarah...

by • posted August 9th 2017

Legal marketers challenges in digital marketing

Design

4 challenges facing legal marketers and how to overcome them

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because we’ve worked with many law firms...

by • posted July 25th 2017

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »