Michelle Hill

Michelle Hill

Michelle joined Vertical Leap's Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include mountain biking, swimming, the beach and nice food.

How we used machine learning to sell more flowers

SEO

How we used machine learning to sell more flowers

What should you do when you have a warehouse full of flower bulbs that you want to sell, but aren’t sure exactly where to spend your marketing budget to get the biggest and quickest return? That was the challenge our customer Sarah Raven was facing. This is how we used machine learning to solve it and clear the stock. What challenges did Sarah...

by • posted August 9th 2017

Legal marketers challenges in digital marketing

Design

4 challenges facing legal marketers and how to overcome them

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because we’ve worked with many law firms...

by • posted July 25th 2017

Predictive analytics

PPC

Using predictive analytics to increase sales – without increasing your PPC budget

Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a big deal for your PPC campaigns, where you want to be investing more of your budget into the...

by • posted June 27th 2017

tech-background

SEO

Expert Interview: Lee Wilson on the power of automation in SEO

Marketing automation is getting a lot of attention these days. Not because it’s the latest trend that’ll be forgotten by the end of the year; because brands can’t do without it as the marketing workload increases and data drives everything. Make no mistake, automation is probably the most important technology in marketing right now and – to help explain why –...

by • posted June 20th 2017

Data science

PPC

Expert Interview: Henry Carless on automating PPC analysis

With big data getting even bigger each year, marketers need to automate as much of the analytics process as possible, in order to keep things time-effective. This is the opinion of Vertical Leap’s Senior Data Scientist, Henry Carless, and he knows his stuff when it comes to handling data. We thought it would be a good idea to ask him about...

by • posted March 24th 2017

Evolution and revolution

Vertical Leap is now the first of a new type of digital agency - a cross between a traditional search/digital agency and a software service; one that combines specialist experts with a technology platform.

Learn what this means for you »