Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.
Post archives for Michelle Hill
Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.
Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers! This annual event is always a fantastic day, bringing you up to speed with the latest industry trends and providing […]
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
A huge challenge for marketers is trying to ensure that your brand is in front of the right people at the right time, so that when they’re ready to buy, they buy from you. One of the key ways to do this is through search marketing, and yet this is constantly changing too. New AI, machine learning and […]
HIPPO, the waste management business best known for its innovative yellow HIPPOBAGs, has appointed Vertical Leap as its search agency. Vertical Leap will work with HIPPO to increase paid and organic search visibility across the UK, boosting bookings and sales of HIPPOBAGs with collection, skip hire and “man and van” services. Harry Lloyd, Head of […]
Getting found online can be tough; most markets are very fiercely competitive, larger companies seem to dominate the search engines and there are endless options when it comes to spending your marketing budget. In this free seminar, we’re partnering with Google and Portsmouth City Council to help you overcome these challenges. We’ll be sharing business and growth insights from the region […]
In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month. Google has been busy introducing a range of new features across its platforms, aimed at boosting those travel conversion rates in 2018. Meanwhile, […]
Hopefully, your festive search marketing strategy is in full swing by now and ready to make the most of the final week before Christmas. Research from Google tells us that people are leaving it later than ever to make their festive purchases and next week is when things really get interesting. So today we’ve got […]
What a cracking evening we had last night at the Wirehive 100 Awards! Not only did we get yet another top ten position in the overall league but our Head of Design, Wez Maynard, also scooped the ‘highly commended’ award in the ‘Creative of the Year’ category. This is the fourth consecutive year that we’ve ranked […]
For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]
The travel industry is a highly competitive marketplace where it’s increasingly difficult to get your brand in front of the right people at the right time. One of the key ways to do this is through search marketing, and yet this is constantly changing too; new techniques and technologies are emerging all the time making it very difficult […]
What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because […]
We are delighted to have been shortlisted for two Wirehive 100 awards: Digital Innovation and Best Use of Search. Our ‘Best Use of Search’ entry is based on the work we have done for Sarah Raven where we used machine learning and a prediction model to identify the biggest and fastest opportunities to increase online sales. This led […]
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a big deal for your PPC campaigns, where you want to be investing […]
Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insights, into what it can do for search marketing.
Big data is getting bigger every year, we interview Vertical Leap’s Henry Carless on his role as data scientist in the Vertical Leap PPC department.
Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a […]
One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals […]