In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.
Post archives for Michelle Hill
Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.
It’s important not to neglect your SEO basics. Good SEO still relies on a technically-sound website that Google can access. We asked some of our experts for their advice and tips.
Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?
In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.
Vertical Leap, part of the Sideshow Group, welcomes multi award-winning Bunnyfoot to the group, and makes us one of the largest independent agencies in the UK.
Google has announced a new markup system that’s going to make content more accessible through voice search. Now it seems Google has come up with a credible solution that could shape the future of voice SEO – a BETA feature called Speakable.
Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.
Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers!
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
In this free seminar, taking place on Tuesday 19th June 2018 in London, we’ll be partnering with Google to take a look at how these technologies are transforming search marketing. We’ll make sure you’re equipped with all the know-how you need to stay one step ahead in your industry.
HIPPO, the waste management business best known for its innovative yellow HIPPOBAGs, has appointed Vertical Leap as its search agency.
Getting found online can be tough; most markets are very fiercely competitive, larger companies seem to dominate the search engines and there are endless options when it comes to spending your marketing budget. In this free seminar, we’re partnering with Google and Portsmouth City Council to help you overcome these challenges. We’ll be sharing business and growth insights from the region […]
In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month.
A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.
What a cracking evening we had last night at the Wirehive 100 Awards! Not only did we get yet another top ten position in the overall league but our Head of Design, Wez Maynard, also scooped the ‘highly commended’ award in the ‘Creative of the Year’ category. This is the fourth consecutive year that we’ve ranked […]
For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the […]
The travel industry is a highly competitive marketplace where it’s increasingly difficult to get your brand in front of the right people at the right time. One of the key ways to do this is through search marketing, and yet this is constantly changing too.
What should you do when you are an online flower retailer, but aren’t sure where to spend your marketing budget? How machine learning gave the answer.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing.