Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.
Post archives for Michelle Hill
Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.
In this article, we talk about the various things we have set up at Vertical Leap to help with the mental wellbeing of our employees, including a mental health survey, monthly wellbeing sessions and an internal comms channel.
In this short blog, we explain what AMP means and what problems it solves when it comes to improving UX and increasing conversions.
In this seminar, we take a look at what a good website and search marketing strategy looks like in 2019 and how new technologies should be playing a role.
Find out if your site is one of the 50% that Google has moved to mobile-first indexing, plus tips from Google if you’re running separate desktop and mobile sites.
In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.
We are delighted to announce that we are officially partnering with local mental health charity, Solent Mind. Solent Mind works to empower and support anyone who suffers with a mental health problem, aiming to raise awareness and promote understanding. Their approach is recovery focused, person-centred and individual. The partnership means staff at Vertical Leap can […]
It’s important not to neglect your SEO basics. Good SEO still relies on a technically-sound website that Google can access. We asked some of our experts for their advice and tips.
Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?
In our latest expert interview, our head of content, Joanne Littlechild, explores the current content marketing landscape and explains why data is the key to creating content that stands out from the crowd.
Vertical Leap, part of the Sideshow Group, welcomes multi award-winning Bunnyfoot to the group, and makes us one of the largest independent agencies in the UK.
Google has announced a new markup system that’s going to make content more accessible through voice search. Now it seems Google has come up with a credible solution that could shape the future of voice SEO – a BETA feature called Speakable.
Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.
Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers!
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
In this free seminar, taking place on Tuesday 19th June 2018 in London, we’ll be partnering with Google to take a look at how these technologies are transforming search marketing. We’ll make sure you’re equipped with all the know-how you need to stay one step ahead in your industry.
HIPPO, the waste management business best known for its innovative yellow HIPPOBAGs, has appointed Vertical Leap as its search agency.
Getting found online can be tough; most markets are very fiercely competitive, larger companies seem to dominate the search engines and there are endless options when it comes to spending your marketing budget. In this free seminar, we’re partnering with Google and Portsmouth City Council to help you overcome these challenges. We’ll be sharing business and growth insights from the region […]
In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month.