Announcements at Google Marketing Live 2022

At Google Marketing Live yesterday, Google announced several improvements to video ads and automation, and revealed some new technologies that will be launching in the future. Here are some of the key changes announced:

Automation

1. A new asset library will be available for you to store all your creative assets.
2. There will be a series of updates rolling out to Perfomance Max campaigns including A/B testing, optimising for in-store sales, better performance insights, optimisation score and recommendations.
3. New reports will be added to the Insights Page, including budget insights, audience insights and attribution insights.
4. Mobile-first layouts will be introduced for Responsive Display Ads.
5. Automatically created assets will be introduced for Responsive Search Ads – content will be pulled from landing pages and existing ad units.

Video Ads

1. There will be more ads in YouTube Shorts, and product feeds will soon start appearing too, creating more shoppable opportunities for brands.
2. Google will be introducing video ads to Discover to blend perfectly with organic content.
3. Connected TV campaigns will be coming to Display & Video 360.

For more information on all of the above, and more, visit Google’s own write-up.

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