Data & Analytics

Bitesize: What is a propensity model?

Categories: Data & Analytics

Bitesize: What is a propensity model?

By Henry Carless
19 Apr, 2021 / 2 Min read
Chris Pitt on why search data is a marketer’s biggest asset

Categories: Data & Analytics , PPC , SEO

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill
23 Mar, 2021 / 8 Min read
Introducing the new Google Analytics 4

Categories: Data & Analytics , SEO

Introducing the new Google Analytics 4

By Stuart Clark
02 Nov, 2020 / 5 Min read
Online tutorial: How to set up an SEO forecast for free using Excel

Categories: Data & Analytics , Data Science , Events , SEO , Tutorials

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
17 Sep, 2020 / 1 Min read
Online tutorial: Introduction to Google Data Studio

Categories: Data & Analytics , Data Science , Events , Tutorials

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
15 Jul, 2020 / 1 Min read
Coloured arrows image

Categories: Content Marketing , CRO , Data & Analytics

What is conversion rate optimisation?

By Billy Farroll
10 Oct, 2019 / 2 Min read
Google Signals in Analytics – what is it and should you do it? 

Categories: Data & Analytics , SEO

Google Signals in Analytics – what is it and should you do it? 

By Kerry Dye
24 Sep, 2019 / 5 Min read
What does ‘not set’ mean in Google Analytics?

Categories: Data & Analytics , Data Science , PPC , SEO

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
11 Jul, 2019 / 2 Min read
Clarity of vision looking through glasses at city skyline

Categories: Data & Analytics , Data Science

Data-driven attribution modelling explained (part 2)

By George Karapalidis
29 May, 2019 / 5 Min read
5 apples in a row with one greener than the rest

Categories: Data & Analytics

Marketing attribution models explained (part 1)

By George Karapalidis
07 May, 2019 / 6 Min read
Upwards trending arrow image to illustrate blog on using event tracking

Categories: Data & Analytics , PPC , SEO

How to use event tracking to significantly improve your website

By Stuart Clark
04 Dec, 2018 / 8 Min read
Image of a dog for: Predictive analytics for PPC

Categories: Data & Analytics , PPC

Using predictive analytics to increase PPC sales – without increasing your budget

By Michelle Hill
15 Nov, 2018 / 3 Min read

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