Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

Data analytics on a screen

Categories: Data & Analytics

Google Consent Mode explained

By Kerry Dye
05 May, 2022 / 8 Min read
Move to Google Analytics 4 now before GA3 is phased out

Categories: Data & Analytics , SEO

Move to Google Analytics 4 now before GA3 is phased out

By Adam Futer
21 Mar, 2022 / 3 Min read
Analytics on a laptop

Categories: Data & Analytics , PPC

What is Google Signals and do you need it? 

By Callum Coard
30 Nov, 2021 / 8 Min read
life buoy being thrown into the sea

Categories: AI , Data & Analytics , Data Science , SEO

How we solved the big data burden – for us and our customers

By Mel Soutar
04 Nov, 2021 / 7 Min read
Bitesize: What is a propensity model?

Categories: Data & Analytics

Bitesize: What is a propensity model?

By Henry Carless
19 Apr, 2021 / 2 Min read
Chris Pitt - Managing Director at SEO agency Vertical Leap

Categories: Data & Analytics , PPC , SEO

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill
23 Mar, 2021 / 8 Min read
Google Analytics 4

Categories: Data & Analytics , SEO

Introducing the new Google Analytics 4

By Stuart Clark
02 Nov, 2020 / 5 Min read
Online tutorial: How to set up an SEO forecast for free using Excel

Categories: Data & Analytics , Data Science , Events , SEO , Tutorials

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
17 Sep, 2020 / 1 Min read
Online tutorial: Introduction to Google Data Studio

Categories: Data & Analytics , Data Science , Events , Tutorials

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
15 Jul, 2020 / 1 Min read
Coloured arrows image

Categories: Content Marketing , CRO , Data & Analytics

What is conversion rate optimisation?

By Billy Farroll
10 Oct, 2019 / 2 Min read
What does ‘not set’ mean in Google Analytics?

Categories: Data & Analytics , Data Science , PPC , SEO

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
11 Jul, 2019 / 2 Min read
Clarity of vision looking through glasses at city skyline

Categories: Data & Analytics , Data Science

Data-driven attribution modelling explained (part 2)

By George Karapalidis
29 May, 2019 / 5 Min read

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