Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

Data analytics on a screen

Google Consent Mode explained

By Kerry Dye
Move to Google Analytics 4 now before GA3 is phased out

Move to Google Analytics 4 now before GA3 is phased out

By Adam Futer
Analytics on a laptop

What is Google Signals and do you need it? 

By Callum Coard
life buoy being thrown into the sea

How we solved the big data burden – for us and our customers

By Mel Soutar
Bitesize: What is a propensity model?

Bitesize: What is a propensity model?

By Henry Carless
Chris Pitt - Managing Director at SEO agency Vertical Leap

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill
Google Analytics 4

Introducing the new Google Analytics 4

By Stuart Clark
Online tutorial: How to set up an SEO forecast for free using Excel

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
Online tutorial: Introduction to Google Data Studio

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
Coloured arrows image

What is conversion rate optimisation?

By Billy Farroll
What does ‘not set’ mean in Google Analytics?

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
Clarity of vision looking through glasses at city skyline

Data-driven attribution modelling explained (part 2)

By George Karapalidis

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