Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

Categories: Data & Analytics , SEO

Google search data reveals the latest consumer priorities

By Chris Pitt

11 Aug, 2022 / 7 Min read

man holding laptop with the words GDPR in the middle

Categories: Data & Analytics , Web dev't

What a possible move away from GDPR means for marketers

By Chris Pitt

22 Jun, 2022 / 7 Min read

Categories: Data & Analytics

Google Consent Mode explained

By Kerry Dye

05 May, 2022 / 8 Min read

Categories: Data & Analytics , SEO

Move to Google Analytics 4 now before GA3 is phased out

By Adam Futer

21 Mar, 2022 / 3 Min read

Categories: Data & Analytics , PPC

What is Google Signals and do you need it?

By Callum Coard

30 Nov, 2021 / 8 Min read

Categories: AI , Data & Analytics , Data Science , SEO

How we solved the big data burden – for us and our customers

By Mel Soutar

04 Nov, 2021 / 7 Min read

Categories: Data & Analytics

Bitesize: What is a propensity model?

By Henry Carless

19 Apr, 2021 / 2 Min read

Chris Pitt - Managing Director at SEO agency Vertical Leap

Categories: Data & Analytics , PPC , SEO

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill

23 Mar, 2021 / 8 Min read

Categories: Data & Analytics , SEO

Introducing the new Google Analytics 4

By Stuart Clark

02 Nov, 2020 / 5 Min read

Categories: Data & Analytics , Data Science , Events , SEO , Tutorials

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill

17 Sep, 2020 / 1 Min read

Categories: Data & Analytics , Data Science , Events , Tutorials

Online tutorial: Introduction to Google Data Studio

By Michelle Hill

15 Jul, 2020 / 1 Min read

Categories: Content Marketing , CRO , Data & Analytics

What is conversion rate optimisation?

By Billy Farroll

10 Oct, 2019 / 2 Min read

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Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
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Cookie	Duration	Description
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bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
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UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

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Cookie	Duration	Description
_gaexp	2 months 26 days 11 hours 18 minutes	Google Analytics installs this cookie to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

Analytics

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_V2EV2ESBX9	2 years	This cookie is installed by Google Analytics.
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_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__qca	1 year 26 days	The __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_clck	session	No description
_clsk	1 day	No description
_dc_gtm_UA-1251260-9	1 minute	No description
_dlt	1 day	No description
AnalyticsSyncHistory	1 month	No description
CLID	1 year	No description
li_gc	2 years	No description
proposalView	session	No description
SM	session	No description available.