Data & Analytics

Henry is a PPC and data science specialist at Vertical Leap and has worked in digital marketing since 2007. He specialises in data and analytics, enterprise PPC and design. In his spare time he likes golf, Photoshop battles, 3D printing, stencil graffiti, drone photography and brewing his own alcohol.

Bitesize: What is a propensity model?

Bitesize: What is a propensity model?

By Henry Carless
Chris Pitt on why search data is a marketer’s biggest asset

Chris Pitt on why search data is a marketer’s biggest asset

By Michelle Hill
Introducing the new Google Analytics 4

Introducing the new Google Analytics 4

By Stuart Clark
Online tutorial: How to set up an SEO forecast for free using Excel

Online tutorial: How to set up an SEO forecast for free using Excel

By Michelle Hill
Online tutorial: Introduction to Google Data Studio

Online tutorial: Introduction to Google Data Studio

By Michelle Hill
Coloured arrows image

What is conversion rate optimisation?

By Billy Farroll
Google Signals in Analytics – what is it and should you do it? 

Google Signals in Analytics – what is it and should you do it? 

By Kerry Dye
What does ‘not set’ mean in Google Analytics?

What does ‘not set’ mean in Google Analytics?

By Dave Colgate
Clarity of vision looking through glasses at city skyline

Data-driven attribution modelling explained (part 2)

By George Karapalidis
5 apples in a row with one greener than the rest

Marketing attribution models explained (part 1)

By George Karapalidis
Upwards trending arrow image to illustrate blog on using event tracking

How to use event tracking to significantly improve your website

By Stuart Clark
Image of a dog for: Predictive analytics for PPC

Using predictive analytics to increase PPC sales – without increasing your budget

By Michelle Hill

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