Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

An hourglass on the beach

Time is running out to save your Google Analytics 3 data

By Kerry Dye
Google head office

How Google’s latest consent changes affect marketers, and what you need to do

By Kerry Dye
google cookie compliance blog

Important update: New regulations for Google advertisers now in place

By Henry Carless
man paying bill in restaurant

How restaurants can get more bookings from two key audiences

By Dave Colgate
Analytics on a laptop

What are Google Signals and do you need them? 

By Chantelle Riley
Google Analytics showing on a laptop

Did you get an email from Google about switching you to Google Analytics 4?

By Adam Futer
Move to Google Analytics 4 now before GA3 is phased out

Move to Google Analytics 4 now before GA3 is phased out

By Adam Futer

How Google searches and consumer habits are changing

By Chris Pitt
lots of hands with thumbs up

Why you need a consent management platform on your website

By Callum Coard
Lighthouse in a storm

Google search data reveals the latest consumer priorities

By Chris Pitt
man holding laptop with the words GDPR in the middle

What a possible move away from GDPR means for marketers

By Chris Pitt
Data analytics on a screen

Google Consent Mode explained

By Kerry Dye

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

Frame 96
752% return on ad spend for PPC campaigns
Read More
kfc logo
51% increase in SEO-driven revenue
Read More
79% increase in table bookings from ‘near-me’ searches
Read More