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Data & analytics

Four ways data visualisation can help marketers

Four ways data visualisation can help marketers

Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]

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What we learned from 9.7 million search queries

What we learned from 9.7 million search queries

The average click through rate for page one of Google is just under 9%, according to our extensive data analysis. Compare this with 1.4% on page two of the results and 0.47% on page three. Vertical Leap analysed the impressions and clicks of millions of search queries across almost 200 websites to compile stats for […]

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The dangers of data overload and decision fatigue

The dangers of data overload and decision fatigue

For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While […]

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The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]

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