PPC

Practical tips and advice from industry experts and our own specialists on positive actions marketers can take throughout the Coronavirus period.

The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first Instagram campaign.

A guide to seller ratings in Google Ads including how they appear, what the minimum requirements are and what to do if yours aren’t showing.

Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.

A look at some of the challenges using the Google Keyword Planner and how marketers can overcome these using additional keyword tools.

Everything you need to know about Google Beacons: How they work, which companies are using them well and how to set up a proximity marketing campaign.

A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.

A Google Shopping guide explaining the difference between Google Seller Ratings and Google Product Ratings, and how to get them to appear in your listings.

Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.

So many benefits of having one agency manage your SEO and PPC including how the data from one can enhance the other yielding better overall ROI.

An overview of the various options for advertising on Waze Local – Google’s navigation app – how it works and the costs to advertise.

Everything you need to know about Google Merchant Center including how to set it up, create and upload your data feed, and check the status of your products.

Five strategies for combining content marketing and PPC that’ll help you increase SERP visibility, generate more leads and target more mobile users.

Three steps you can take to better align your SEO and PPC into one integrated multi-channel strategy to maximise your overall return on investment.

Here’s what advertisers need to know about the newly-revamped Amazon Demand-Side Platform and what it could mean for the future of paid advertising.

A look at the new Google Shopping Experience that has rolled out in the US, highlighting some great features to help Google compete against Amazon.

Free seminar in partnership with Barclays and Southampton City Council to help SMEs overcome their biggest PPC challenges and gain a competitive edge.

Some fantastic examples of eCommerce landing pages from the likes of Samsung, Rituals, GoPro, Harry’s and Axis. Also includes lots of best practice advice.

A look at the latest pros and cons of LinkedIn advertising, how it has improved in 2019 and what it could still do better to help marketers.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.