Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.
How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]
The tech giant is refining the entire process of booking flights and hotels on mobile, allowing users to plan and book the majority of their travel needs from one place: Google Search. Here’s a preview of the new travel experience you should soon start seeing.
In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month. Google has been busy introducing a range of new features across its platforms, aimed at boosting those travel conversion rates in 2018. Meanwhile, […]
Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]
Hopefully, your festive search marketing strategy is in full swing by now and ready to make the most of the final week before Christmas. Research from Google tells us that people are leaving it later than ever to make their festive purchases and next week is when things really get interesting. So today we’ve got […]
At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage. Not all of the latest AdWords features are limited to retail shopping campaigns though. […]
When you set up goals in Google Analytics, the default attribution model is Last Non-Direct Click. This could not be telling the whole story for your PPC.
Read about the latest changes to the AdWords interface and Google Search Console that have happened in August 2017.
Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because […]
This month we’re looking at how long it takes for a website to start ranking in Google, Google My Business, Bing Ads competitor metrics, Gmail messages and ‘SEO the Movie’! How long does it take for a new website to start ranking in Google? This question is something that businesses have asked for many years […]
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a big deal for your PPC campaigns, where you want to be investing […]
In this month’s round-up we’re talking about Google Attribution (an exciting new feature that allows you to understand the full conversion channel instead of just the last click), the launch of ‘Google for Jobs’, a new ‘Buy’ button in AdWords, Expandable AdWords Ads with carousels on mobile, and Pop-Up Ads on maps. Google Attribution launches Last […]
Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with. For travel brands, these final interactions before the conversion are quite unique as well. Mobile […]
Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout. Just to be clear, this […]
When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Bing’s underdog status is a real benefit in this regard but it’s not the only reason you should take Bing Ads more seriously as a travel marketer.
In this month’s round-up we’re talking about a new ‘similar items’ image search, a new feature called Google Fact Check, a new AdWords dashboard and a possible update to Quality Score reporting metrics making it easier to review your PPC campaigns. Google announces similar items schema for image search on mobile An exciting new opportunity for […]