PPC

A look at the latest pros and cons of LinkedIn advertising, how it has improved in 2019 and what it could still do better to help marketers.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.

With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.

Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.

Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.

Amazon is now the biggest platform for product searches. In this article, we cover all the basics you need to know for optimising your Amazon product listings, including sponsored products and brands, on-page SEO and off-page SEO.

Google is offering more and more automation tools to manage Google Ads. In this article, we take a look at these tools and explain why they are more suitable for smaller companies than for those running large PPC campaigns.

A quick look at why every marketer should be incorporating Bing in their search marketing strategy in this voice search era.

With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.

In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.

Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

Beacon technology needed time to mature and there were integration issues to be addressed, which means proximity marketing will be more active in 2019.

Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.

Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.