PPC

The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.

Key insights from Google that reveal how Coronavirus has changed consumer habits and priorities, and how companies can leverage this in recovery plans.

A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.

Advice and practical tips from our PPC experts to help get you through COVID-19 with examples of how some companies are adjusting and finding success.

With PPC costs falling during COVID-19, SMBs have a huge opportunity to drive additional awareness, leads and sales within a much less saturated auction.

Facebook releases a new feature called Facebook Shops, which allows retailers to create an online store and sell directly from Facebook and Instagram apps.

Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.

The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign.  LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is the […]

Google have announced plans to rollout free listings into Google Shopping. This is a significant update – presenting a huge opportunity to list products on the platform for free.

Practical tips and advice from industry experts and our own specialists on positive actions marketers can take throughout the Coronavirus period.

The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first Instagram campaign.

A guide to seller ratings in Google Ads including how they appear, what the minimum requirements are and what to do if yours aren’t showing.

Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.

A look at some of the challenges using the Google Keyword Planner and how marketers can overcome these using additional keyword tools.

Everything you need to know about Google Beacons: How they work, which companies are using them well and how to set up a proximity marketing campaign.

A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.

A Google Shopping guide explaining the difference between Google Seller Ratings and Google Product Ratings, and how to get them to appear in your listings.

Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.

So many benefits of having one agency manage your SEO and PPC including how the data from one can enhance the other yielding better overall ROI.

An overview of the various options for advertising on Waze Local – Google’s navigation app – how it works and the costs to advertise.