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PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more – our pay per click experts share their knowledge.

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Amazon Demand-Side platform – what marketers need to know

Amazon DSP is a demand-side platform that allows advertisers to automatically buy display and video ads. It was previously called Amazon Advertising Platform (AAP) until the eCommerce giant relaunched its advertising services in September 2018. For the most part, Amazon DSP functions in the same way that AAP did, but there are a number of […]

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