PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

person pointing pen at a sales funnel

Categories: PPC , SEO

Why bother with SEO if your PPC is doing great?

By Ben Jayston
11 May, 2022 / 10 Min read
A Zara shop entrance

Categories: PPC , SEO

SEO & PPC strategies for companies with multiple locations

By Marie Turner
23 Mar, 2022 / 12 Min read
YouTube logos

Categories: PPC

Shoppable YouTube ads: How to drive sales from the first interaction

By Mike Johnson
08 Mar, 2022 / 6 Min read
How much does it cost to advertise on Facebook?

Categories: PPC , Social Media

How much does it cost to advertise on Facebook?

By James Faulkner
24 Feb, 2022 / 4 Min read
cookies

Categories: PPC

Google’s new tracking system to help advertisers overcome cookie-less browsing

By Lee Wilson
11 Feb, 2022 / 5 Min read
balloons

Categories: News , PPC

Google recognises Vertical Leap as being in the top 3% of UK agencies

By Michelle Hill
03 Feb, 2022 / 1 Min read
person looking at increasing sales on a laptop

Categories: PPC , SEO

Why bother with PPC if your SEO is doing great?

By Lee Wilson
28 Jan, 2022 / 6 Min read
beach setting

Categories: PPC

Travel marketer’s guide to PPC

By Michelle Hill
21 Jan, 2022 / 1 Min read
Woman doing online shopping

Categories: PPC

Marketer’s guide to full-funnel PPC advertising

By Michelle Hill
13 Jan, 2022 / 1 Min read
blocks saying 2022

Categories: PPC

PPC advice for 2022 from the Vertical Leap team

By Lee Wilson
21 Dec, 2021 / 6 Min read
chess pieces

Categories: PPC

How to manage PPC campaigns that compete with each other

By Callum Coard
03 Dec, 2021 / 5 Min read
Analytics on a laptop

Categories: Data & Analytics , PPC

What is Google Signals and do you need it? 

By Callum Coard
30 Nov, 2021 / 8 Min read

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