PPC

Everything you need to know about the new Facebook ads limit which comes into force in Feb 2020, and how it will affect your advertising.

Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend.

In this week’s podcast, we discuss Elon Musk’s AI predictions, lead form extensions in Google Ads and the new version of Bing Webmaster Tools.

Learn how to manage a Google Ads campaign like a PPC pro by using search term reports, bid management, ad schedules and audience bid adjustments.

A look at whether you should advertise on Bings Ads, how much market share Bing has and how pricing compares to Google Ads.

We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.

The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.

Key insights from Google that reveal how Coronavirus has changed consumer habits and priorities, and how companies can leverage this in recovery plans.

A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.

Advice and practical tips from our PPC experts to help get you through COVID-19 with examples of how some companies are adjusting and finding success.

With PPC costs falling during COVID-19, SMBs have a huge opportunity to drive additional awareness, leads and sales within a much less saturated auction.

Facebook releases a new feature called Facebook Shops, which allows retailers to create an online store and sell directly from Facebook and Instagram apps.

Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.

The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign.  LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is the […]

Google have announced plans to rollout free listings into Google Shopping. This is a significant update – presenting a huge opportunity to list products on the platform for free.

Practical tips and advice from industry experts and our own specialists on positive actions marketers can take throughout the Coronavirus period.

The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first Instagram campaign.

A guide to seller ratings in Google Ads including how they appear, what the minimum requirements are and what to do if yours aren’t showing.

Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.

A look at some of the challenges using the Google Keyword Planner and how marketers can overcome these using additional keyword tools.