PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

Categories: PPC

Pinterest’s inspirational video ad format, Idea ads

By Chantelle Riley

26 Jul, 2022 / 8 Min read

sunflower standing high above others in the field

Categories: PPC

What makes Vertical Leap different from other PPC agencies?

By Michelle Hill

30 Jun, 2022 / 4 Min read

Categories: PPC , SEO

SEO & PPC advice for fashion retailers

By Lee Wilson

28 Jun, 2022 / 5 Min read

Upside down piggy bank showing wasted spemd

Categories: CRO , PPC

How poor CRO could be affecting your PPC metrics

By Gemma Holloway

17 Jun, 2022 / 8 Min read

Categories: PPC

Announcements at Google Marketing Live 2022

By Michelle Hill

25 May, 2022 / 1 Min read

Categories: PPC , SEO

Why bother with SEO if your PPC is doing great?

By Ben Jayston

11 May, 2022 / 10 Min read

Categories: PPC , SEO

SEO & PPC strategies for companies with multiple locations

By Marie Turner

23 Mar, 2022 / 12 Min read

Categories: PPC

Shoppable YouTube ads: How to drive sales from the first interaction

By Mike Johnson

08 Mar, 2022 / 6 Min read

Categories: PPC , Social Media

How much does it cost to advertise on Facebook?

By James Faulkner

24 Feb, 2022 / 4 Min read

Categories: PPC

Google’s new tracking system to help advertisers overcome cookie-less browsing

By Lee Wilson

11 Feb, 2022 / 5 Min read

Categories: News , PPC

Google recognises Vertical Leap as being in the top 3% of UK agencies

By Michelle Hill

03 Feb, 2022 / 1 Min read

person looking at increasing sales on a laptop

Categories: PPC , SEO

Why bother with PPC if your SEO is doing great?

By Lee Wilson

28 Jan, 2022 / 6 Min read

Page

1 2 3 … 20

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Our services Our technology

Request your free health check today!

If your website is under-performing, our free health check will highlight some powerful insights and actions to help get it back on track. Please note this free audit is a 'light' version of the more in-depth, paid for health checks we offer.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
language	session	This cookie is used to store the language preference of the user.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gaexp	2 months 26 days 11 hours 18 minutes	Google Analytics installs this cookie to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_V2EV2ESBX9	2 years	This cookie is installed by Google Analytics.
_gat_UA-1251260-12	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gat_UA-1251260-9	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__qca	1 year 26 days	The __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_clck	session	No description
_clsk	1 day	No description
_dc_gtm_UA-1251260-9	1 minute	No description
_dlt	1 day	No description
AnalyticsSyncHistory	1 month	No description
CLID	1 year	No description
li_gc	2 years	No description
proposalView	session	No description
SM	session	No description available.