In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

Piggy-bank and a calculator

How much do Google Ads cost?

By James Faulkner
Google head office

How Google’s latest consent changes affect marketers, and what you need to do

By Kerry Dye
Man sat on tree branch the wrong side of the saw

7 mistakes marketers make with integrated digital marketing

By Lee Wilson
Man surfing the net on his laptop and phone

9 key elements of a search marketing strategy

By Lee Wilson
Person buying something online on their mobile

7 PPC strategies to boost results in 2024

By Andy King
Woman scrolling on Google on a laptop

How has continuous scrolling on Google desktop affected SEO & PPC?

By Lee Wilson
Person shopping online on their phone

A Google omnichannel strategy to help retailers increase sales

By Chris Pitt
Facebook thumbs up

Guide: How to advertise on Facebook

By Zoe Gadd
How to target the 5 main travel audiences with your digital marketing

How to target the 5 main travel audiences with your digital marketing

By Chris Pitt
man paying bill in restaurant

How restaurants can get more bookings from two key audiences

By Dave Colgate
Analytics on a laptop

What are Google Signals and do you need them? 

By Chantelle Riley
GUIDE: How restaurants can beat the cost-of-living crisis

GUIDE: How restaurants can beat the cost-of-living crisis

By Michelle Hill

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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