PPC

In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.

Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

Beacon technology needed time to mature and there were integration issues to be addressed, which means proximity marketing will be more active in 2019.

Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.

Voice search shopping is forecast to grow to a massive $40+ billion market in the US and UK alone by 2020. Advertisers don’t have much time left to adapt. The only problem is we still don’t have anything in the way of voice ads or the technology needed to make our content rank in voice search – so what does this mean for advertisers?

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will make it easier to get seller ratings if you only operate in one country, but harder if you operate internationally. So we thought this might be a good time to publish a guide explaining the […]

Amazon has a lot of catching up to do if it wants to beat the likes of Google and Facebook in terms of ad market share. The big two make up more than half of the global market between them, but Amazon Ads is growing much faster than either leader.

Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.

Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.

Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]

Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]

The tech giant is refining the entire process of booking flights and hotels on mobile, allowing users to plan and book the majority of their travel needs from one place: Google Search. Here’s a preview of the new travel experience you should soon start seeing.

In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month.

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus […]

A roundup of consumer behaviour over the final week before Christmas and how you can adjust your strategy to make the most of those last-minute sales opportunities.

At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage. Not all of the latest AdWords features are limited to retail shopping campaigns though. […]

When you set up goals in Google Analytics, the default attribution model is Last Non-Direct Click. This could not be telling the whole story for your PPC.