PPC

Five strategies for combining content marketing and PPC that’ll help you increase SERP visibility, generate more leads and target more mobile users.

Three steps you can take to better align your SEO and PPC into one integrated multi-channel strategy to maximise your overall return on investment.

Amazon DSP is a demand-side platform that allows advertisers to automatically buy display and video ads. It was previously called Amazon Advertising Platform (AAP) until the eCommerce giant relaunched its advertising services in September 2018. For the most part, Amazon DSP functions in the same way that AAP did, but there are a number of […]

A look at the new Google Shopping Experience that has rolled out in the US, highlighting some great features to help Google compete against Amazon.

Free seminar in partnership with Barclays and Southampton City Council to help SMEs overcome their biggest PPC challenges and gain a competitive edge.

Some fantastic examples of eCommerce landing pages from the likes of Samsung, Rituals, GoPro, Harry’s and Axis. Also includes lots of best practice advice.

A look at the latest pros and cons of LinkedIn advertising, how it has improved in 2019 and what it could still do better to help marketers.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.

With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.

Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.

Before you advertise on Facebook you will naturally want to know how much it’s going to cost. In this very short blog, we look at the average cost per click and the various factors that can affect the price you pay to advertise on Facebook.

Amazon is now the biggest platform for product searches. In this article, we cover all the basics you need to know for optimising your Amazon product listings, including sponsored products and brands, on-page SEO and off-page SEO.

Google is offering more and more automation tools to manage Google Ads. In this article, we take a look at these tools and explain why they are more suitable for smaller companies than for those running large PPC campaigns.

A quick look at why every marketer should be incorporating Bing in their search marketing strategy in this voice search era.

With Facebook search ads currently being tested, we take a look at how they work and what impact they might have on your PPC strategy.

In this guide, we explain how to advertise on YouTube, why you should consider the network in your marketing strategy and what you can do with its ad formats.

Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy.

Beacon technology needed time to mature and there were integration issues to be addressed, which means proximity marketing will be more active in 2019.

Travel might not be the first industry that comes to mind when people think about Christmas, but retail marketers aren’t the only ones busy at this time of year. The big moment comes when Brits return to work and the Christmas comedown really kicks in.