GUIDE: How restaurants can beat the cost-of-living crisis

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With forecasts predicting a prolonged recession for the UK ahead, restaurants need to tackle the cost-of-living crisis head-on. As UK consumers cut back on non-essential spending, eating out is a luxury many either can’t afford or justify on tighter budgets.

We’ve teamed up with DataHawks – the hospitality data insights and email marketing specialists – to explain how restaurants can beat the recession by winning customers who continue to spend.

In this guide, we explain how you can use third-party marketing data (from search, social media, etc.) and first-party customer data (in your CRM) to deal with the challenges that lie ahead. With this data-driven approach, we focus on:

  • Attracting more of the right kind of customers in a recession
  • Capturing tourists (who will likely spend more)
  • Converting people into bookings
  • Identifying your best customers
  • Maximising customer value with hyper-personalisation (did you know you can assign different images in emails depending on live weather data in the recipient’s area? Now that’s pretty cool!)
  • Keeping your best customers spending money
  • Predicting when customers are about to drop off

Get the guide here

Need help with your restaurant marketing?

We have heaps of experience when it comes to helping restaurants get more bookings through their website or driving more footfall through their doors. Check out how we’ve helped Harvester and KFC – or read more about our restaurant marketing services here.

If you need help, contact us on 02392 830281 or send us your details and we’ll be in touch.

Michelle Hill profile picture
Michelle Hill

Michelle joined Vertical Leap in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include dogs, yoga, walking, cycling, the beach, mountains and tapas.

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